Synthesizer brands in New Zealand:Which are most popular?
In September 2026, Korg was the most searched synthesizer brand in New Zealand, accounting for 32.1% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Korg, Yamaha, Arturia and Roland showed up in every answer. Korg was recommended most often, coming first in three out of four responses that gave a list.
KorgShare of searches 32.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- SequentialShare of searches 20.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
MoogShare of searches 16%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
NovationShare of searches 13.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
YamahaShare of searches 9.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
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Top synthesizer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Korg, Yamaha, Arturia and Roland appeared every time. Korg was recommended most often, coming first in three out of four answers that gave a list. Roland was second, and Arturia was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Korg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Arturia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Roland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Moog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sequential2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Novation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about synthesizer brands
5 answers
Asked ChatGPT
“Which synthesizer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best synthesizer brands in New Zealand?”
Asked ChatGPT
“What's the best synthesizer brand in New Zealand for music making?”
Searched Google, AI Overview
“best synthesizer”
Searched Google, AI Overview
“synthesizer for beginners”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which synthesizer brands do people search for most?
This chart shows how often people search Google for each synthesizer brand by name. Each line represents a brand's share of searches for all seven synthesizer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Korg, Sequential, Moog, Novation, Yamaha, Arturia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Korg | Sequential | Moog | Novation | Yamaha | Arturia | Roland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 17.8% | 17.4% | 18.1% | 7.8% | 9.6% | 1.5% |
| Nov 2025 | 31.4% | 15.3% | 9% | 19.2% | 8.2% | 15.3% | 1.6% |
| Dec 2025 | 31.8% | 11.7% | 14.3% | 17.9% | 11.7% | 11.7% | 0.9% |
| Jan 2026 | 35.8% | 12.1% | 12.1% | 15.3% | 7.9% | 14.9% | 1.9% |
| Feb 2026 | 29.2% | 17.8% | 11.9% | 18.3% | 9.6% | 11.9% | 1.4% |
| Mar 2026 | 26.2% | 21.1% | 12.5% | 21.5% | 7.5% | 9.3% | 1.8% |
| Apr 2026 | 28.1% | 21.9% | 13% | 18.1% | 7.8% | 9.6% | 1.5% |
| May 2026 | 29.7% | 20.8% | 14.1% | 17.3% | 7.4% | 9.2% | 1.4% |
| Jun 2026 | 31.5% | 18.5% | 13.5% | 18.8% | 6.5% | 10% | 1.2% |
| Jul 2026 | 35.1% | 15.7% | 12.5% | 16.1% | 8.5% | 10.5% | 1.6% |
| Aug 2026 | 36.6% | 20% | 12.5% | 13.6% | 7.1% | 8.8% | 1.4% |
| Sep 2026 | 32.1% | 20.6% | 16% | 13.9% | 9.1% | 7.3% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.1% | 920 | -14.8% | -4.6 points | |
| 2, held 2nd | 20.6% | 590 | 0% | +0.6 points | |
| 3, moved from 4th to 3rd | 16% | 460 | +24.3% | +3.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 13.9% | 400 | 0% | +0.4 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 9.1% | 260 | +23.8% | +1.9 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 7.3% | 210 | -19.2% | -1.5 pointsmoved from 5th to 6th | |
| 7, held 7th | 1% | 30 | -25% | -0.3 points |
1.
Korg32.1%
Held 1st. 920 estimated branded searches, -14.8% vs prior month. Share -4.6 points.
20.6%
Held 2nd. 590 estimated branded searches, 0% vs prior month. Share +0.6 points.
3.
Moog16%
Moved from 4th to 3rd. 460 estimated branded searches, +24.3% vs prior month. Share +3.5 points.
4.
Novation13.9%
Moved from 3rd to 4th. 400 estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
Yamaha9.1%
Moved from 6th to 5th. 260 estimated branded searches, +23.8% vs prior month. Share +1.9 points.
6.
Arturia7.3%
Moved from 5th to 6th. 210 estimated branded searches, -19.2% vs prior month. Share -1.5 points.
7.
Roland1%
Held 7th. 30 estimated branded searches, -25% vs prior month. Share -0.3 points.
Which brand is most popular in search among synthesizer brands in New Zealand?
7 brands
In September 2026, Korg was the most searched among synthesizer brands in New Zealand, with an estimated 920 branded searches, 32.1% of all searches for the seven we track. Sequential is in 2nd place, 11.5 percentage points behind at 20.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Korg | 27.8% → 32.1% | 36.6%Aug 2026 | 26.2%Mar 2026 | 1st |
| Sequential | 17.8% → 20.6% | 21.9%Apr 2026 | 11.7%Dec 2025 | 3rd → 2nd |
| Moog | 17.4% → 16% | 17.4%Oct 2025 | 9%Nov 2025 | 4th → 3rd |
| Novation | 18.1% → 13.9% | 21.5%Mar 2026 | 13.6%Aug 2026 | 2nd → 4th |
| Yamaha | 7.8% → 9.1% | 11.7%Dec 2025 | 6.5%Jun 2026 | 6th → 5th |
| Arturia | 9.6% → 7.3% | 15.3%Nov 2025 | 7.3%Sep 2026 | 5th → 6th |
| Roland | 1.5% → 1% | 1.9%Jan 2026 | 0.9%Dec 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Korg’s share of searches among synthesizer brands in New Zealand increased from 27.8% to 32.1%.
- Across the 12 months ending September 2026, Sequential’s share of searches among synthesizer brands in New Zealand increased from 17.8% to 20.6%.
- Across the 12 months ending September 2026, Moog’s share of searches among synthesizer brands in New Zealand decreased from 17.4% to 16%.
- Across the 12 months ending September 2026, Novation’s share of searches among synthesizer brands in New Zealand decreased from 18.1% to 13.9%.
- Across the 12 months ending September 2026, Yamaha’s share of searches among synthesizer brands in New Zealand increased from 7.8% to 9.1%.
- Across the 12 months ending September 2026, Arturia’s share of searches among synthesizer brands in New Zealand decreased from 9.6% to 7.3%.
- Across the 12 months ending September 2026, Korg’s share of searches among synthesizer brands in New Zealand peaked at 36.6% in August 2026 and was lowest at 26.2% in March 2026.
- Across the 12 months ending September 2026, Sequential’s share of searches among synthesizer brands in New Zealand peaked at 21.9% in April 2026 and was lowest at 11.7% in December 2025.
- Across the 12 months ending September 2026, Moog’s share of searches among synthesizer brands in New Zealand peaked at 17.4% in October 2025 and was lowest at 9% in November 2025.
- Across the 12 months ending September 2026, Novation’s share of searches among synthesizer brands in New Zealand peaked at 21.5% in March 2026 and was lowest at 13.6% in August 2026.
- Across the 12 months ending September 2026, Yamaha’s share of searches among synthesizer brands in New Zealand peaked at 11.7% in December 2025 and was lowest at 6.5% in June 2026.
- Across the 12 months ending September 2026, Arturia’s share of searches among synthesizer brands in New Zealand peaked at 15.3% in November 2025 and was lowest at 7.3% in September 2026.
- Across the 12 months ending September 2026, Sequential rose from 3rd to 2nd among synthesizer brands in New Zealand.
- Across the 12 months ending September 2026, Moog rose from 4th to 3rd among synthesizer brands in New Zealand.
- Across the 12 months ending September 2026, Novation fell from 2nd to 4th among synthesizer brands in New Zealand.
- Across the 12 months ending September 2026, Yamaha rose from 6th to 5th among synthesizer brands in New Zealand.
- Across the 12 months ending September 2026, Arturia fell from 5th to 6th among synthesizer brands in New Zealand.
- Across the 12 months ending September 2026, Roland held steady: its share of searches among synthesizer brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand synthesizer brands in September 2026?
7 changes
In September 2026, Moog overtook Novation to rank 3rd among synthesizer brands in New Zealand, with 16% of the searches.
In September 2026, Yamaha overtook Arturia to rank 5th among synthesizer brands in New Zealand, with 9.1% of the searches.
In September 2026, Sequential gained share of searches among synthesizer brands in New Zealand, from 20% to 20.6%.
In September 2026, Korg lost share of searches among synthesizer brands in New Zealand, from 36.6% to 32.1%.
In September 2026, Arturia lost share of searches among synthesizer brands in New Zealand, from 8.8% to 7.3%.
Estimated monthly branded searches for Roland in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.
Estimated monthly branded searches for Novation in New Zealand fell 18.4% over 12 measured months, from 490 to 400 in September 2026.
Compare popularity between leading brands
- Korg vs Sequential: compare popularity
- Korg vs Moog: compare popularity
- Korg vs Novation: compare popularity
- Korg vs Yamaha: compare popularity
- Sequential vs Moog: compare popularity
- Sequential vs Novation: compare popularity
- Sequential vs Yamaha: compare popularity
- Moog vs Novation: compare popularity
- Moog vs Yamaha: compare popularity
- Novation vs Yamaha: compare popularity
- Compare any of these brands
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