How popular isMoog?
In September 2026, people searched for Moog by name about 460 times in New Zealand, about the same as the previous year. These searches made up 16% of all New Zealand synthesizer brand searches, placing Moog third out of seven brands. When we asked both ChatGPT and Google AI Overviews about synthesizer brands, Moog appeared in three of the five answers and was the fifth most recommended of the seven.
Moog is the third most searched of 7 competitors and the fifth most recommended in AI answers.
KorgShare of searches 32.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- SequentialShare of searches 20.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
MoogShare of searches 16%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
NovationShare of searches 13.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
YamahaShare of searches 9.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
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Top synthesizer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Moog was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Moog is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Korg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Arturia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Roland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Moog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sequential2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Novation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about synthesizer brands
5 answers
Asked ChatGPT
“Which synthesizer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best synthesizer brands in New Zealand?”
Asked ChatGPT
“What's the best synthesizer brand in New Zealand for music making?”
Searched Google, AI Overview
“best synthesizer”
Searched Google, AI Overview
“synthesizer for beginners”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which synthesizer brands compete with Moog?
Share of searches by month for Korg, Sequential, Moog, Novation, Yamaha, Arturia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Korg | Sequential | Moog | Novation | Yamaha | Arturia | Roland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 17.8% | 17.4% | 18.1% | 7.8% | 9.6% | 1.5% |
| Nov 2025 | 31.4% | 15.3% | 9% | 19.2% | 8.2% | 15.3% | 1.6% |
| Dec 2025 | 31.8% | 11.7% | 14.3% | 17.9% | 11.7% | 11.7% | 0.9% |
| Jan 2026 | 35.8% | 12.1% | 12.1% | 15.3% | 7.9% | 14.9% | 1.9% |
| Feb 2026 | 29.2% | 17.8% | 11.9% | 18.3% | 9.6% | 11.9% | 1.4% |
| Mar 2026 | 26.2% | 21.1% | 12.5% | 21.5% | 7.5% | 9.3% | 1.8% |
| Apr 2026 | 28.1% | 21.9% | 13% | 18.1% | 7.8% | 9.6% | 1.5% |
| May 2026 | 29.7% | 20.8% | 14.1% | 17.3% | 7.4% | 9.2% | 1.4% |
| Jun 2026 | 31.5% | 18.5% | 13.5% | 18.8% | 6.5% | 10% | 1.2% |
| Jul 2026 | 35.1% | 15.7% | 12.5% | 16.1% | 8.5% | 10.5% | 1.6% |
| Aug 2026 | 36.6% | 20% | 12.5% | 13.6% | 7.1% | 8.8% | 1.4% |
| Sep 2026 | 32.1% | 20.6% | 16% | 13.9% | 9.1% | 7.3% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.1% | 920 | -14.8% | -4.6 points | |
| 2, held 2nd | 20.6% | 590 | 0% | +0.6 points | |
| 3, moved from 4th to 3rd | 16% | 460 | +24.3% | +3.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 13.9% | 400 | 0% | +0.4 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 9.1% | 260 | +23.8% | +1.9 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 7.3% | 210 | -19.2% | -1.5 pointsmoved from 5th to 6th | |
| 7, held 7th | 1% | 30 | -25% | -0.3 points |
1.
Korg32.1%
Held 1st. 920 estimated branded searches, -14.8% vs prior month. Share -4.6 points.
20.6%
Held 2nd. 590 estimated branded searches, 0% vs prior month. Share +0.6 points.
3.
Moog16%
Moved from 4th to 3rd. 460 estimated branded searches, +24.3% vs prior month. Share +3.5 points.
4.
Novation13.9%
Moved from 3rd to 4th. 400 estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
Yamaha9.1%
Moved from 6th to 5th. 260 estimated branded searches, +23.8% vs prior month. Share +1.9 points.
6.
Arturia7.3%
Moved from 5th to 6th. 210 estimated branded searches, -19.2% vs prior month. Share -1.5 points.
7.
Roland1%
Held 7th. 30 estimated branded searches, -25% vs prior month. Share -0.3 points.
Compare popularity between Moog and its closest rivals
Every comparison with Moog
8 comparisons
How has branded search demand for Moog changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Moog in New Zealand held steady, from 470 to 460.
- Across the 12 months ending September 2026, Moog’s share of searches among synthesizer brands in New Zealand decreased from 17.4% to 16%.
- Across the 12 months ending September 2026, Moog’s share of searches among synthesizer brands in New Zealand peaked at 17.4% in October 2025 and was lowest at 9% in November 2025.
- Across the 12 months ending September 2026, Moog rose from 4th to 3rd among synthesizer brands in New Zealand.
How did search popularity change for New Zealand synthesizer brands in September 2026?
6 changes
In September 2026, Moog overtook Novation to rank 3rd among synthesizer brands in New Zealand, with 16% of the searches.
In September 2026, Yamaha overtook Arturia to rank 5th among synthesizer brands in New Zealand, with 9.1% of the searches.
In September 2026, Sequential gained share of searches among synthesizer brands in New Zealand, from 20% to 20.6%.
In September 2026, Korg lost share of searches among synthesizer brands in New Zealand, from 36.6% to 32.1%.
In September 2026, Arturia lost share of searches among synthesizer brands in New Zealand, from 8.8% to 7.3%.
Estimated monthly branded searches for Roland in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.
How are Moog’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Moog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- moog
- moog synthesizer
Do you work for Moog? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Moog compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Synthesizer brands | 3rd of 7 | 16% | Shown above |
| Drum machine brands | 2nd of 8 | 21.3% | Show ranking |
Is Moog your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.