Drum machine brands in New Zealand:Which are most popular?
In September 2026, Korg was the most searched drum machine brand in New Zealand, accounting for 42.6% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Roland showed up in every answer. Roland was recommended most often, coming first in two out of four responses that gave a list.
KorgShare of searches 42.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
MoogShare of searches 21.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AkaiShare of searches 9.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
ArturiaShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
AlesisShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top drum machine brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Roland appeared every time. Roland was recommended most often, coming first in two out of four answers that gave a list. Elektron was second, and Korg was third. Moog, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Roland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Korg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arturia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Elektron4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Alesis3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Akai2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Moog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about drum machine brands
5 answers
Asked ChatGPT
“Which drum machine brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best drum machine brands in New Zealand?”
Asked ChatGPT
“What's the best drum machine brand in New Zealand for beat making?”
Searched Google, AI Overview
“best drum machine”
Searched Google, AI Overview
“electronic drum machine”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which drum machine brands do people search for most?
This chart shows how often people search Google for each drum machine brand by name. Each line represents a brand's share of searches for all eight drum machine brands we track, month by month, from searches in New Zealand.
Share of searches by month for Korg, Moog, Akai, Arturia, Alesis, Elektron, Roland. The figures are in the table below the chart.
View monthly share of searches table
| Month | Korg | Moog | Akai | Arturia | Alesis | Elektron | Roland | Boss |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.2% | 20.8% | 14.2% | 11.5% | 8.8% | 6.2% | 4.9% | 0.44% |
| Nov 2025 | 39.2% | 11.3% | 12.7% | 19.1% | 10.3% | 5.4% | 1.5% | 0.49% |
| Dec 2025 | 37.4% | 16.8% | 13.7% | 13.7% | 11.1% | 4.7% | 2.1% | 0.53% |
| Jan 2026 | 39.5% | 13.3% | 13.3% | 16.4% | 9.2% | 5.6% | 2.1% | 0.51% |
| Feb 2026 | 38.6% | 15.7% | 12.7% | 15.7% | 9.6% | 5.4% | 1.8% | 0.6% |
| Mar 2026 | 36% | 17.2% | 12.8% | 12.8% | 8.9% | 8.4% | 3.4% | 0.49% |
| Apr 2026 | 36.9% | 17% | 12.6% | 12.6% | 8.7% | 8.3% | 3.4% | 0.49% |
| May 2026 | 38.5% | 18.3% | 11.9% | 11.9% | 9.2% | 6.4% | 3.2% | 0.46% |
| Jun 2026 | 39.4% | 16.8% | 12.5% | 12.5% | 9.6% | 6.7% | 1.9% | 0.48% |
| Jul 2026 | 42.6% | 15.2% | 10.3% | 12.7% | 8.8% | 6.9% | 2.5% | 0.98% |
| Aug 2026 | 46.2% | 15.8% | 9% | 11.1% | 9.4% | 6% | 2.1% | 0.43% |
| Sep 2026 | 42.6% | 21.3% | 9.7% | 9.7% | 7.4% | 6.5% | 2.3% | 0.46% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.6% | 920 | -14.8% | -3.6 points | |
| 2, held 2nd | 21.3% | 460 | +24.3% | +5.5 points | |
| 3, moved from 5th to 3rd | 9.7% | 210 | 0% | +0.7 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 9.7% | 210 | -19.2% | -1.4 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 7.4% | 160 | -27.3% | -2 pointsmoved from 4th to 5th | |
| 6, held 6th | 6.5% | 140 | 0% | +0.5 points | |
| 7, held 7th | 2.3% | 50 | 0% | +0.2 points | |
| 8, held 8th | 0.46% | 10 | 0% | 0 points |
1.
Korg42.6%
Held 1st. 920 estimated branded searches, -14.8% vs prior month. Share -3.6 points.
2.
Moog21.3%
Held 2nd. 460 estimated branded searches, +24.3% vs prior month. Share +5.5 points.
3.
Akai9.7%
Moved from 5th to 3rd. 210 estimated branded searches, 0% vs prior month. Share +0.7 points.
4.
Arturia9.7%
Moved from 3rd to 4th. 210 estimated branded searches, -19.2% vs prior month. Share -1.4 points.
5.
Alesis7.4%
Moved from 4th to 5th. 160 estimated branded searches, -27.3% vs prior month. Share -2 points.
6.
Elektron6.5%
Held 6th. 140 estimated branded searches, 0% vs prior month. Share +0.5 points.
7.
Roland2.3%
Held 7th. 50 estimated branded searches, 0% vs prior month. Share +0.2 points.
8.
Boss0.46%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among drum machine brands in New Zealand?
8 brands
In September 2026, Korg was the most searched among drum machine brands in New Zealand, with an estimated 920 branded searches, 42.6% of all searches for the eight we track. Moog is in 2nd place, 21.3 percentage points behind at 21.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Korg | 33.2% → 42.6% | 46.2%Aug 2026 | 33.2%Oct 2025 | 1st |
| Moog | 20.8% → 21.3% | 21.3%Sep 2026 | 11.3%Nov 2025 | 2nd |
| Akai | 14.2% → 9.7% | 14.2%Oct 2025 | 9%Aug 2026 | 3rd |
| Arturia | 11.5% → 9.7% | 19.1%Nov 2025 | 9.7%Sep 2026 | 4th |
| Alesis | 8.8% → 7.4% | 11.1%Dec 2025 | 7.4%Sep 2026 | 5th |
| Elektron | 6.2% → 6.5% | 8.4%Mar 2026 | 4.7%Dec 2025 | 6th |
| Roland | 4.9% → 2.3% | 4.9%Oct 2025 | 1.5%Nov 2025 | 7th |
| Boss | 0.44% → 0.46% | 0.98%Jul 2026 | 0.43%Aug 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Korg’s share of searches among drum machine brands in New Zealand increased from 33.2% to 42.6%.
- Across the 12 months ending September 2026, Akai’s share of searches among drum machine brands in New Zealand decreased from 14.2% to 9.7%.
- Across the 12 months ending September 2026, Arturia’s share of searches among drum machine brands in New Zealand decreased from 11.5% to 9.7%.
- Across the 12 months ending September 2026, Alesis’ share of searches among drum machine brands in New Zealand decreased from 8.8% to 7.4%.
- Across the 12 months ending September 2026, Roland’s share of searches among drum machine brands in New Zealand decreased from 4.9% to 2.3%.
- Across the 12 months ending September 2026, Korg’s share of searches among drum machine brands in New Zealand peaked at 46.2% in August 2026 and was lowest at 33.2% in October 2025.
- Across the 12 months ending September 2026, Moog’s share of searches among drum machine brands in New Zealand peaked at 21.3% in September 2026 and was lowest at 11.3% in November 2025.
- Across the 12 months ending September 2026, Akai’s share of searches among drum machine brands in New Zealand peaked at 14.2% in October 2025 and was lowest at 9% in August 2026.
- Across the 12 months ending September 2026, Arturia’s share of searches among drum machine brands in New Zealand peaked at 19.1% in November 2025 and was lowest at 9.7% in September 2026.
- Across the 12 months ending September 2026, Alesis’ share of searches among drum machine brands in New Zealand peaked at 11.1% in December 2025 and was lowest at 7.4% in September 2026.
- Across the 12 months ending September 2026, Elektron’s share of searches among drum machine brands in New Zealand peaked at 8.4% in March 2026 and was lowest at 4.7% in December 2025.
- Across the 12 months ending September 2026, Roland’s share of searches among drum machine brands in New Zealand peaked at 4.9% in October 2025 and was lowest at 1.5% in November 2025.
- Across the 12 months ending September 2026, Moog, Elektron and Boss held steady: their share of searches among drum machine brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand drum machine brands in September 2026?
6 changes
In September 2026, Akai overtook Arturia and Alesis to rank 3rd among drum machine brands in New Zealand, with 9.7% of the searches.
In September 2026, Moog gained share of searches among drum machine brands in New Zealand, from 15.8% to 21.3%.
In September 2026, Korg lost share of searches among drum machine brands in New Zealand, from 46.2% to 42.6%.
In September 2026, Alesis lost share of searches among drum machine brands in New Zealand, from 9.4% to 7.4%.
In September 2026, Arturia lost share of searches among drum machine brands in New Zealand, from 11.1% to 9.7%.
Estimated monthly branded searches for Roland in New Zealand fell 54.5% over 12 measured months, from 110 to 50 in September 2026.
Compare popularity between leading brands
- Korg vs Moog: compare popularity
- Korg vs Akai: compare popularity
- Korg vs Arturia: compare popularity
- Korg vs Alesis: compare popularity
- Moog vs Akai: compare popularity
- Moog vs Arturia: compare popularity
- Moog vs Alesis: compare popularity
- Akai vs Arturia: compare popularity
- Akai vs Alesis: compare popularity
- Arturia vs Alesis: compare popularity
- Compare any of these brands
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