How popular isKorg?
In September 2026, people searched for Korg by name about 1,030 times in New Zealand, a 25.6% increase from the previous year. These searches made up 42.6% of all New Zealand drum machine brand searches, placing Korg first out of eight brands. When we asked both ChatGPT and Google AI Overviews about drum machine brands, Korg appeared in four of the five answers and was the third most recommended of the eight.
Korg is the most searched of 8 competitors and the third most recommended in AI answers.
KorgShare of searches 42.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
MoogShare of searches 21.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AkaiShare of searches 9.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
ArturiaShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
AlesisShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top drum machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Korg was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Korg is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Roland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Korg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arturia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Elektron4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Alesis3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Akai2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Moog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about drum machine brands
5 answers
Asked ChatGPT
“Which drum machine brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best drum machine brands in New Zealand?”
Asked ChatGPT
“What's the best drum machine brand in New Zealand for beat making?”
Searched Google, AI Overview
“best drum machine”
Searched Google, AI Overview
“electronic drum machine”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which drum machine brands compete with Korg?
Share of searches by month for Korg, Moog, Akai, Arturia, Alesis, Elektron, Roland. The figures are in the table below the chart.
View monthly share of searches table
| Month | Korg | Moog | Akai | Arturia | Alesis | Elektron | Roland | Boss |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.2% | 20.8% | 14.2% | 11.5% | 8.8% | 6.2% | 4.9% | 0.44% |
| Nov 2025 | 39.2% | 11.3% | 12.7% | 19.1% | 10.3% | 5.4% | 1.5% | 0.49% |
| Dec 2025 | 37.4% | 16.8% | 13.7% | 13.7% | 11.1% | 4.7% | 2.1% | 0.53% |
| Jan 2026 | 39.5% | 13.3% | 13.3% | 16.4% | 9.2% | 5.6% | 2.1% | 0.51% |
| Feb 2026 | 38.6% | 15.7% | 12.7% | 15.7% | 9.6% | 5.4% | 1.8% | 0.6% |
| Mar 2026 | 36% | 17.2% | 12.8% | 12.8% | 8.9% | 8.4% | 3.4% | 0.49% |
| Apr 2026 | 36.9% | 17% | 12.6% | 12.6% | 8.7% | 8.3% | 3.4% | 0.49% |
| May 2026 | 38.5% | 18.3% | 11.9% | 11.9% | 9.2% | 6.4% | 3.2% | 0.46% |
| Jun 2026 | 39.4% | 16.8% | 12.5% | 12.5% | 9.6% | 6.7% | 1.9% | 0.48% |
| Jul 2026 | 42.6% | 15.2% | 10.3% | 12.7% | 8.8% | 6.9% | 2.5% | 0.98% |
| Aug 2026 | 46.2% | 15.8% | 9% | 11.1% | 9.4% | 6% | 2.1% | 0.43% |
| Sep 2026 | 42.6% | 21.3% | 9.7% | 9.7% | 7.4% | 6.5% | 2.3% | 0.46% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.6% | 920 | -14.8% | -3.6 points | |
| 2, held 2nd | 21.3% | 460 | +24.3% | +5.5 points | |
| 3, moved from 5th to 3rd | 9.7% | 210 | 0% | +0.7 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 9.7% | 210 | -19.2% | -1.4 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 7.4% | 160 | -27.3% | -2 pointsmoved from 4th to 5th | |
| 6, held 6th | 6.5% | 140 | 0% | +0.5 points | |
| 7, held 7th | 2.3% | 50 | 0% | +0.2 points | |
| 8, held 8th | 0.46% | 10 | 0% | 0 points |
1.
Korg42.6%
Held 1st. 920 estimated branded searches, -14.8% vs prior month. Share -3.6 points.
2.
Moog21.3%
Held 2nd. 460 estimated branded searches, +24.3% vs prior month. Share +5.5 points.
3.
Akai9.7%
Moved from 5th to 3rd. 210 estimated branded searches, 0% vs prior month. Share +0.7 points.
4.
Arturia9.7%
Moved from 3rd to 4th. 210 estimated branded searches, -19.2% vs prior month. Share -1.4 points.
5.
Alesis7.4%
Moved from 4th to 5th. 160 estimated branded searches, -27.3% vs prior month. Share -2 points.
6.
Elektron6.5%
Held 6th. 140 estimated branded searches, 0% vs prior month. Share +0.5 points.
7.
Roland2.3%
Held 7th. 50 estimated branded searches, 0% vs prior month. Share +0.2 points.
8.
Boss0.46%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Korg and its closest rivals
Every comparison with Korg
16 comparisons
How has branded search demand for Korg changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Korg in New Zealand rose from 820 to 1K.
- Across the 12 months ending September 2026, Korg’s share of searches among drum machine brands in New Zealand increased from 33.2% to 42.6%.
- Across the 12 months ending September 2026, Korg’s share of searches among drum machine brands in New Zealand peaked at 46.2% in August 2026 and was lowest at 33.2% in October 2025.
How did search popularity change for New Zealand drum machine brands in September 2026?
6 changes
In September 2026, Akai overtook Arturia and Alesis to rank 3rd among drum machine brands in New Zealand, with 9.7% of the searches.
In September 2026, Moog gained share of searches among drum machine brands in New Zealand, from 15.8% to 21.3%.
In September 2026, Korg lost share of searches among drum machine brands in New Zealand, from 46.2% to 42.6%.
In September 2026, Alesis lost share of searches among drum machine brands in New Zealand, from 9.4% to 7.4%.
In September 2026, Arturia lost share of searches among drum machine brands in New Zealand, from 11.1% to 9.7%.
Estimated monthly branded searches for Roland in New Zealand fell 54.5% over 12 measured months, from 110 to 50 in September 2026.
How are Korg’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Korg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- korg
- korg keyboard
- korg kronos
- korg m
- korg minilogue
- korg minilogue xd
- korg synthesizer
Do you work for Korg? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Korg compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Guitar tuner brands | 2nd of 6 | 19.1% | Show ranking |
| Digital piano and keyboard brands | 1st of 5 | 34.8% | Show ranking |
| Synthesizer brands | 1st of 7 | 32.1% | Show ranking |
| Drum machine brands | 1st of 8 | 42.6% | Shown above |
Is Korg your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.