Brandwave

How popular isBoss?

In September 2026, people searched for Boss by name about 450 times in New Zealand, a 10% decrease from the previous year. These searches made up 0.46% of all New Zealand drum machine brand searches, placing Boss eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about drum machine brands, Boss did not appear in any of the answers.

Search and AI answers in September 2026

Boss is the eighth most searched of 8 competitors and not listed in any AI answer.

  1. KorgShare of searches 42.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. MoogShare of searches 21.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. AkaiShare of searches 9.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. ArturiaShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. BossShare of searches 0.46%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top drum machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Boss did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roland1st
  2. Elektron2nd
  3. Korg3rd
  4. Arturia4th
  5. Alesis5th
  6. Akai6th
  7. Moog–
  8. Boss–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Roland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Korg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arturia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Elektron4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alesis3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Akai2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drum machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which drum machine brands compete with Boss?

Boss against drum machine brands in New Zealand, by month

Share of searches by month for Korg, Moog, Akai, Arturia, Alesis, Elektron, Roland, Boss. The figures are in the table below the chart.

View monthly share of searches table
MonthKorgMoogAkaiArturiaAlesisElektronRolandBoss
Oct 202533.2%20.8%14.2%11.5%8.8%6.2%4.9%0.44%
Nov 202539.2%11.3%12.7%19.1%10.3%5.4%1.5%0.49%
Dec 202537.4%16.8%13.7%13.7%11.1%4.7%2.1%0.53%
Jan 202639.5%13.3%13.3%16.4%9.2%5.6%2.1%0.51%
Feb 202638.6%15.7%12.7%15.7%9.6%5.4%1.8%0.6%
Mar 202636%17.2%12.8%12.8%8.9%8.4%3.4%0.49%
Apr 202636.9%17%12.6%12.6%8.7%8.3%3.4%0.49%
May 202638.5%18.3%11.9%11.9%9.2%6.4%3.2%0.46%
Jun 202639.4%16.8%12.5%12.5%9.6%6.7%1.9%0.48%
Jul 202642.6%15.2%10.3%12.7%8.8%6.9%2.5%0.98%
Aug 202646.2%15.8%9%11.1%9.4%6%2.1%0.43%
Sep 202642.6%21.3%9.7%9.7%7.4%6.5%2.3%0.46%

  1. 1.Korg

    42.6%

    Held 1st. 920 estimated branded searches, -14.8% vs prior month. Share -3.6 points.

  2. 2.Moog

    21.3%

    Held 2nd. 460 estimated branded searches, +24.3% vs prior month. Share +5.5 points.

  3. 3.Akai

    9.7%

    Moved from 5th to 3rd. 210 estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Arturia

    9.7%

    Moved from 3rd to 4th. 210 estimated branded searches, -19.2% vs prior month. Share -1.4 points.

  5. 5.Alesis

    7.4%

    Moved from 4th to 5th. 160 estimated branded searches, -27.3% vs prior month. Share -2 points.

  6. 6.Elektron

    6.5%

    Held 6th. 140 estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.Roland

    2.3%

    Held 7th. 50 estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Boss

    0.46%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Boss and its closest rivals

Every comparison with Boss

13 comparisons

How has branded search demand for Boss changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Boss in New Zealand fell from 500 to 450.
  • Across the 12 months ending September 2026, Boss’ share of searches among drum machine brands in New Zealand held steady, from 0.44% to 0.46%.

How did search popularity change for New Zealand drum machine brands in September 2026?

6 changes

  1. In September 2026, Akai overtook Arturia and Alesis to rank 3rd among drum machine brands in New Zealand, with 9.7% of the searches.

  2. In September 2026, Moog gained share of searches among drum machine brands in New Zealand, from 15.8% to 21.3%.

  3. In September 2026, Korg lost share of searches among drum machine brands in New Zealand, from 46.2% to 42.6%.

  4. In September 2026, Alesis lost share of searches among drum machine brands in New Zealand, from 9.4% to 7.4%.

  5. In September 2026, Arturia lost share of searches among drum machine brands in New Zealand, from 11.1% to 9.7%.

  6. Estimated monthly branded searches for Roland in New Zealand fell 54.5% over 12 measured months, from 110 to 50 in September 2026.

How are Boss’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Boss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • boss amp
  • boss drum machine
  • boss guitar pedal
  • boss katana
  • boss pedal

Do you work for Boss? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Boss compete?

Boss is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Guitar amp brands2nd of 76.6%Show ranking
Guitar tuner brands4th of 62.8%Show ranking
Drum machine brands8th of 80.46%Shown above
Guitar pedal brands2nd of 79.8%Show ranking
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