Guitar tuner brands in New Zealand:Which are most popular?
In September 2026, Fender was the most searched guitar tuner brand in New Zealand, accounting for 67.4% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Korg and Boss showed up in every answer. Boss was recommended most often, coming first in two out of four responses.
FenderShare of searches 67.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
KorgShare of searches 19.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
D'AddarioShare of searches 8.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
BossShare of searches 2.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
TC ElectronicShare of searches 1.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top guitar tuner brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Korg and Boss appeared every time. Boss was recommended most often, coming first in two out of four answers. Korg was second, and TC Electronic was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Korg4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Boss4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- D'Addario3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- TC Electronic3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Peterson2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fender1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about guitar tuner brands
4 answers
Asked ChatGPT
“Which guitar tuner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best guitar tuner brands in New Zealand?”
Asked ChatGPT
“What's the best guitar tuner brand in New Zealand for a quick tune?”
Searched Google, AI Overview
“tuner for guitar”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“guitar tuner brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which guitar tuner brands do people search for most?
This chart shows how often people search Google for each guitar tuner brand by name. Each line represents a brand's share of searches for all six guitar tuner brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fender, Korg, D'Addario, Boss. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Korg | D'Addario | Boss | TC Electronic | Peterson |
|---|---|---|---|---|---|---|
| Oct 2025 | 67% | 15.7% | 10.9% | 4% | 1.8% | 0.67% |
| Nov 2025 | 66.8% | 16.9% | 10.4% | 3.6% | 1.8% | 0.45% |
| Dec 2025 | 68.1% | 15.1% | 10.6% | 3.9% | 1.8% | 0.46% |
| Jan 2026 | 67.6% | 16.8% | 10.7% | 3% | 1.4% | 0.47% |
| Feb 2026 | 66.7% | 15.6% | 10.3% | 5.4% | 1.5% | 0.51% |
| Mar 2026 | 68.2% | 14.5% | 7.5% | 8.1% | 1.3% | 0.43% |
| Apr 2026 | 70.6% | 15.7% | 7.1% | 4.2% | 1.8% | 0.66% |
| May 2026 | 69.9% | 15.6% | 7.9% | 4.5% | 1.6% | 0.59% |
| Jun 2026 | 69.4% | 16.5% | 8.5% | 3% | 2.1% | 0.43% |
| Jul 2026 | 67.2% | 17.6% | 9% | 3.2% | 2.1% | 0.84% |
| Aug 2026 | 63% | 20.9% | 11.4% | 2.4% | 1.6% | 0.61% |
| Sep 2026 | 67.4% | 19.1% | 8.6% | 2.8% | 1.7% | 0.43% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.4% | 3.1K | +1.3% | +4.4 points | |
| 2, held 2nd | 19.1% | 890 | -13.6% | -1.8 points | |
| 3, held 3rd | 8.6% | 400 | -28.6% | -2.8 points | |
| 4, held 4th | 2.8% | 130 | +8.3% | +0.4 points | |
| 5, held 5th | 1.7% | 80 | 0% | +0.1 points | |
| 6, held 6th | 0.43% | 20 | -33.3% | -0.2 points |
1.
Fender67.4%
Held 1st. 3.1K estimated branded searches, +1.3% vs prior month. Share +4.4 points.
2.
Korg19.1%
Held 2nd. 890 estimated branded searches, -13.6% vs prior month. Share -1.8 points.
8.6%
Held 3rd. 400 estimated branded searches, -28.6% vs prior month. Share -2.8 points.
4.
Boss2.8%
Held 4th. 130 estimated branded searches, +8.3% vs prior month. Share +0.4 points.
1.7%
Held 5th. 80 estimated branded searches, 0% vs prior month. Share +0.1 points.
6.Peterson
0.43%
Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share -0.2 points.
Which brand is most popular in search among guitar tuner brands in New Zealand?
6 brands
In September 2026, Fender was the most searched among guitar tuner brands in New Zealand, with an estimated 3.1K branded searches, 67.4% of all searches for the six we track. Korg is in 2nd place, 48.3 percentage points behind at 19.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Fender | 67% → 67.4% | 70.6%Apr 2026 | 63%Aug 2026 | 1st |
| Korg | 15.7% → 19.1% | 20.9%Aug 2026 | 14.5%Mar 2026 | 2nd |
| D'Addario | 10.9% → 8.6% | 11.4%Aug 2026 | 7.1%Apr 2026 | 3rd |
| Boss | 4% → 2.8% | 8.1%Mar 2026 | 2.4%Aug 2026 | 4th |
| TC Electronic | 1.8% → 1.7% | 2.1%Jun 2026 | 1.3%Mar 2026 | 5th |
| Peterson | 0.67% → 0.43% | 0.84%Jul 2026 | 0.43%Mar 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Korg’s share of searches among guitar tuner brands in New Zealand increased from 15.7% to 19.1%.
- Across the 12 months ending September 2026, D'Addario’s share of searches among guitar tuner brands in New Zealand decreased from 10.9% to 8.6%.
- Across the 12 months ending September 2026, Boss’ share of searches among guitar tuner brands in New Zealand decreased from 4% to 2.8%.
- Across the 12 months ending September 2026, Fender’s share of searches among guitar tuner brands in New Zealand peaked at 70.6% in April 2026 and was lowest at 63% in August 2026.
- Across the 12 months ending September 2026, Korg’s share of searches among guitar tuner brands in New Zealand peaked at 20.9% in August 2026 and was lowest at 14.5% in March 2026.
- Across the 12 months ending September 2026, D'Addario’s share of searches among guitar tuner brands in New Zealand peaked at 11.4% in August 2026 and was lowest at 7.1% in April 2026.
- Across the 12 months ending September 2026, Boss’ share of searches among guitar tuner brands in New Zealand peaked at 8.1% in March 2026 and was lowest at 2.4% in August 2026.
- Across the 12 months ending September 2026, Fender, TC Electronic and Peterson held steady: their share of searches among guitar tuner brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand guitar tuner brands in September 2026?
5 changes
In September 2026, Fender gained share of searches among guitar tuner brands in New Zealand, from 63% to 67.4%.
In September 2026, D'Addario lost share of searches among guitar tuner brands in New Zealand, from 11.4% to 8.6%.
In September 2026, Korg lost share of searches among guitar tuner brands in New Zealand, from 20.9% to 19.1%.
Estimated monthly branded searches for Peterson in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
Estimated monthly branded searches for Boss in New Zealand fell 27.8% over 12 measured months, from 180 to 130 in September 2026.
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