How popular isD'Addario?
In September 2026, people searched for D'Addario by name about 400 times in New Zealand, an 18.4% decrease from the previous year. These searches made up 8.6% of all New Zealand guitar tuner brand searches, placing D'Addario third out of six brands. When we asked both ChatGPT and Google AI Overviews about guitar tuner brands, D'Addario appeared in three of the four answers and was the fourth most recommended of the six.
D'Addario is the third most searched of 6 competitors and the fourth most recommended in AI answers.
FenderShare of searches 67.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
KorgShare of searches 19.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
D'AddarioShare of searches 8.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
BossShare of searches 2.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
TC ElectronicShare of searches 1.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top guitar tuner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, D'Addario was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. D'Addario is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Korg4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Boss4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- D'Addario3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- TC Electronic3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Peterson2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fender1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about guitar tuner brands
4 answers
Asked ChatGPT
“Which guitar tuner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best guitar tuner brands in New Zealand?”
Asked ChatGPT
“What's the best guitar tuner brand in New Zealand for a quick tune?”
Searched Google, AI Overview
“tuner for guitar”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“guitar tuner brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which guitar tuner brands compete with D'Addario?
Share of searches by month for Fender, Korg, D'Addario, Boss. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Korg | D'Addario | Boss | TC Electronic | Peterson |
|---|---|---|---|---|---|---|
| Oct 2025 | 67% | 15.7% | 10.9% | 4% | 1.8% | 0.67% |
| Nov 2025 | 66.8% | 16.9% | 10.4% | 3.6% | 1.8% | 0.45% |
| Dec 2025 | 68.1% | 15.1% | 10.6% | 3.9% | 1.8% | 0.46% |
| Jan 2026 | 67.6% | 16.8% | 10.7% | 3% | 1.4% | 0.47% |
| Feb 2026 | 66.7% | 15.6% | 10.3% | 5.4% | 1.5% | 0.51% |
| Mar 2026 | 68.2% | 14.5% | 7.5% | 8.1% | 1.3% | 0.43% |
| Apr 2026 | 70.6% | 15.7% | 7.1% | 4.2% | 1.8% | 0.66% |
| May 2026 | 69.9% | 15.6% | 7.9% | 4.5% | 1.6% | 0.59% |
| Jun 2026 | 69.4% | 16.5% | 8.5% | 3% | 2.1% | 0.43% |
| Jul 2026 | 67.2% | 17.6% | 9% | 3.2% | 2.1% | 0.84% |
| Aug 2026 | 63% | 20.9% | 11.4% | 2.4% | 1.6% | 0.61% |
| Sep 2026 | 67.4% | 19.1% | 8.6% | 2.8% | 1.7% | 0.43% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.4% | 3.1K | +1.3% | +4.4 points | |
| 2, held 2nd | 19.1% | 890 | -13.6% | -1.8 points | |
| 3, held 3rd | 8.6% | 400 | -28.6% | -2.8 points | |
| 4, held 4th | 2.8% | 130 | +8.3% | +0.4 points | |
| 5, held 5th | 1.7% | 80 | 0% | +0.1 points | |
| 6, held 6th | 0.43% | 20 | -33.3% | -0.2 points |
1.
Fender67.4%
Held 1st. 3.1K estimated branded searches, +1.3% vs prior month. Share +4.4 points.
2.
Korg19.1%
Held 2nd. 890 estimated branded searches, -13.6% vs prior month. Share -1.8 points.
8.6%
Held 3rd. 400 estimated branded searches, -28.6% vs prior month. Share -2.8 points.
4.
Boss2.8%
Held 4th. 130 estimated branded searches, +8.3% vs prior month. Share +0.4 points.
1.7%
Held 5th. 80 estimated branded searches, 0% vs prior month. Share +0.1 points.
6.Peterson
0.43%
Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share -0.2 points.
Compare popularity between D'Addario and its closest rivals
Every comparison with D'Addario
7 comparisons
How has branded search demand for D'Addario changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for D'Addario in New Zealand fell from 490 to 400.
- Across the 12 months ending September 2026, D'Addario’s share of searches among guitar tuner brands in New Zealand decreased from 10.9% to 8.6%.
- Across the 12 months ending September 2026, D'Addario’s share of searches among guitar tuner brands in New Zealand peaked at 11.4% in August 2026 and was lowest at 7.1% in April 2026.
How did search popularity change for New Zealand guitar tuner brands in September 2026?
5 changes
In September 2026, Fender gained share of searches among guitar tuner brands in New Zealand, from 63% to 67.4%.
In September 2026, D'Addario lost share of searches among guitar tuner brands in New Zealand, from 11.4% to 8.6%.
In September 2026, Korg lost share of searches among guitar tuner brands in New Zealand, from 20.9% to 19.1%.
Estimated monthly branded searches for Peterson in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
Estimated monthly branded searches for Boss in New Zealand fell 27.8% over 12 measured months, from 180 to 130 in September 2026.
How are D'Addario’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using D'Addario’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- d'addario
- d'addario strings
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Where does D'Addario compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Guitar tuner brands | 3rd of 6 | 8.6% | Shown above |
| Guitar string brands | 1st of 4 | 41.2% | Show ranking |
Is D'Addario your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.