Guitar string brands in New Zealand:Which are most popular?
In September 2026, D'Addario was the most searched guitar string brand in New Zealand, accounting for 41.2% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, D'Addario, Ernie Ball and Elixir Strings showed up in every answer. D'Addario was recommended most often, coming first in three out of five responses.
D'AddarioShare of searches 41.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Ernie BallShare of searches 36.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Elixir StringsShare of searches 16.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
MartinShare of searches 6.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top guitar string brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, D'Addario, Ernie Ball and Elixir Strings appeared every time. D'Addario was recommended most often, coming first in three out of five answers. Ernie Ball was second, and Elixir Strings was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- D'Addario1st
- Ernie Ball2nd
- Elixir Strings3rd
- Martin4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- D'Addario5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ernie Ball5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Elixir Strings5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Martin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about guitar string brands
5 answers
Asked ChatGPT
“Which guitar string brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best guitar string brands in New Zealand?”
Asked ChatGPT
“What's the best guitar string brand in New Zealand for a new string set?”
Searched Google, AI Overview
“best guitar strings”
Searched Google, AI Overview
“electric guitar strings nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which guitar string brands do people search for most?
This chart shows how often people search Google for each guitar string brand by name. Each line represents a brand's share of searches for all four guitar string brands we track, month by month, from searches in New Zealand.
Share of searches by month for D'Addario, Ernie Ball, Elixir Strings, Martin. The figures are in the table below the chart.
View monthly share of searches table
| Month | D'Addario | Ernie Ball | Elixir Strings | Martin |
|---|---|---|---|---|
| Oct 2025 | 49.5% | 28.3% | 14.1% | 8.1% |
| Nov 2025 | 46% | 28% | 16% | 10% |
| Dec 2025 | 46% | 28% | 20% | 6% |
| Jan 2026 | 50% | 30.4% | 15.2% | 4.3% |
| Feb 2026 | 40.4% | 35.4% | 18.2% | 6.1% |
| Mar 2026 | 30.4% | 24.3% | 40% | 5.2% |
| Apr 2026 | 26.4% | 39.7% | 28.9% | 5% |
| May 2026 | 32% | 45.6% | 17.6% | 4.8% |
| Jun 2026 | 41.2% | 36.1% | 18.6% | 4.1% |
| Jul 2026 | 39.8% | 34.3% | 18.5% | 7.4% |
| Aug 2026 | 43.4% | 31.8% | 14% | 10.9% |
| Sep 2026 | 41.2% | 36.1% | 16.5% | 6.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.2% | 400 | -28.6% | -2.2 points | |
| 2, held 2nd | 36.1% | 350 | -14.6% | +4.3 points | |
| 3, held 3rd | 16.5% | 160 | -11.1% | +2.5 points | |
| 4, held 4th | 6.2% | 60 | -57.1% | -4.7 points |
41.2%
Held 1st. 400 estimated branded searches, -28.6% vs prior month. Share -2.2 points.
36.1%
Held 2nd. 350 estimated branded searches, -14.6% vs prior month. Share +4.3 points.
16.5%
Held 3rd. 160 estimated branded searches, -11.1% vs prior month. Share +2.5 points.
4.
Martin6.2%
Held 4th. 60 estimated branded searches, -57.1% vs prior month. Share -4.7 points.
Which brand is most popular in search among guitar string brands in New Zealand?
4 brands
In September 2026, D'Addario was the most searched among guitar string brands in New Zealand, with an estimated 400 branded searches, 41.2% of all searches for the four we track. Ernie Ball is in 2nd place, 5.2 percentage points behind at 36.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| D'Addario | 49.5% → 41.2% | 50%Jan 2026 | 26.4%Apr 2026 | 1st |
| Ernie Ball | 28.3% → 36.1% | 45.6%May 2026 | 24.3%Mar 2026 | 2nd |
| Elixir Strings | 14.1% → 16.5% | 40%Mar 2026 | 14%Aug 2026 | 3rd |
| Martin | 8.1% → 6.2% | 10.9%Aug 2026 | 4.1%Jun 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, D'Addario’s share of searches among guitar string brands in New Zealand decreased from 49.5% to 41.2%.
- Across the 12 months ending September 2026, Ernie Ball’s share of searches among guitar string brands in New Zealand increased from 28.3% to 36.1%.
- Across the 12 months ending September 2026, Elixir Strings’ share of searches among guitar string brands in New Zealand increased from 14.1% to 16.5%.
- Across the 12 months ending September 2026, Martin’s share of searches among guitar string brands in New Zealand decreased from 8.1% to 6.2%.
- Across the 12 months ending September 2026, D'Addario’s share of searches among guitar string brands in New Zealand peaked at 50% in January 2026 and was lowest at 26.4% in April 2026.
- Across the 12 months ending September 2026, Ernie Ball’s share of searches among guitar string brands in New Zealand peaked at 45.6% in May 2026 and was lowest at 24.3% in March 2026.
- Across the 12 months ending September 2026, Elixir Strings’ share of searches among guitar string brands in New Zealand peaked at 40% in March 2026 and was lowest at 14% in August 2026.
- Across the 12 months ending September 2026, Martin’s share of searches among guitar string brands in New Zealand peaked at 10.9% in August 2026 and was lowest at 4.1% in June 2026.
How did search popularity change for New Zealand guitar string brands in September 2026?
4 changes
In September 2026, Ernie Ball gained share of searches among guitar string brands in New Zealand, from 31.8% to 36.1%.
In September 2026, Elixir Strings gained share of searches among guitar string brands in New Zealand, from 14% to 16.5%.
In September 2026, Martin lost share of searches among guitar string brands in New Zealand, from 10.9% to 6.2%.
In September 2026, D'Addario lost share of searches among guitar string brands in New Zealand, from 43.4% to 41.2%.
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