Brandwave

How popular isKorg?

In September 2026, people searched for Korg by name about 1,030 times in New Zealand, a 25.6% increase from the previous year. These searches made up 19.1% of all New Zealand guitar tuner brand searches, placing Korg second out of six brands. When we asked both ChatGPT and Google AI Overviews about guitar tuner brands, Korg appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Korg is the second most searched of 6 competitors and the second most recommended in AI answers.

  1. FenderShare of searches 67.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  2. KorgShare of searches 19.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. D'AddarioShare of searches 8.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  4. BossShare of searches 2.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. TC ElectronicShare of searches 1.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

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Top guitar tuner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Korg appeared in all four answers. Korg is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boss1st
  2. Korg2nd
  3. TC Electronic3rd
  4. D'Addario4th
  5. Peterson5th
  6. Fender6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Korg4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Boss4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • D'Addario3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TC Electronic3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Peterson2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fender1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about guitar tuner brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which guitar tuner brands compete with Korg?

Korg against guitar tuner brands in New Zealand, by month

Share of searches by month for Fender, Korg, D'Addario, Boss. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderKorgD'AddarioBossTC ElectronicPeterson
Oct 202567%15.7%10.9%4%1.8%0.67%
Nov 202566.8%16.9%10.4%3.6%1.8%0.45%
Dec 202568.1%15.1%10.6%3.9%1.8%0.46%
Jan 202667.6%16.8%10.7%3%1.4%0.47%
Feb 202666.7%15.6%10.3%5.4%1.5%0.51%
Mar 202668.2%14.5%7.5%8.1%1.3%0.43%
Apr 202670.6%15.7%7.1%4.2%1.8%0.66%
May 202669.9%15.6%7.9%4.5%1.6%0.59%
Jun 202669.4%16.5%8.5%3%2.1%0.43%
Jul 202667.2%17.6%9%3.2%2.1%0.84%
Aug 202663%20.9%11.4%2.4%1.6%0.61%
Sep 202667.4%19.1%8.6%2.8%1.7%0.43%

  1. 1.Fender

    67.4%

    Held 1st. 3.1K estimated branded searches, +1.3% vs prior month. Share +4.4 points.

  2. 2.Korg

    19.1%

    Held 2nd. 890 estimated branded searches, -13.6% vs prior month. Share -1.8 points.

  3. 3.D'Addario

    8.6%

    Held 3rd. 400 estimated branded searches, -28.6% vs prior month. Share -2.8 points.

  4. 4.Boss

    2.8%

    Held 4th. 130 estimated branded searches, +8.3% vs prior month. Share +0.4 points.

  5. 5.TC Electronic

    1.7%

    Held 5th. 80 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Peterson

    0.43%

    Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share -0.2 points.

Compare popularity between Korg and its closest rivals

Every comparison with Korg

16 comparisons

How has branded search demand for Korg changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Korg in New Zealand rose from 820 to 1K.
  • Across the 12 months ending September 2026, Korg’s share of searches among guitar tuner brands in New Zealand increased from 15.7% to 19.1%.
  • Across the 12 months ending September 2026, Korg’s share of searches among guitar tuner brands in New Zealand peaked at 20.9% in August 2026 and was lowest at 14.5% in March 2026.

How did search popularity change for New Zealand guitar tuner brands in September 2026?

5 changes

  1. In September 2026, Fender gained share of searches among guitar tuner brands in New Zealand, from 63% to 67.4%.

  2. In September 2026, D'Addario lost share of searches among guitar tuner brands in New Zealand, from 11.4% to 8.6%.

  3. In September 2026, Korg lost share of searches among guitar tuner brands in New Zealand, from 20.9% to 19.1%.

  4. Estimated monthly branded searches for Peterson in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

  5. Estimated monthly branded searches for Boss in New Zealand fell 27.8% over 12 measured months, from 180 to 130 in September 2026.

How are Korg’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Korg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • korg
  • korg keyboard
  • korg kronos
  • korg m
  • korg minilogue
  • korg minilogue xd
  • korg synthesizer

Do you work for Korg? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Korg compete?

Korg is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Guitar tuner brands2nd of 619.1%Shown above
Digital piano and keyboard brands1st of 534.8%Show ranking
Synthesizer brands1st of 732.1%Show ranking
Drum machine brands1st of 842.6%Show ranking
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Is Korg your brand?

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