Guitar pedal brands in New Zealand:Which are most popular?
In September 2026, Electro-Harmonix was the most searched guitar pedal brand in New Zealand, accounting for 67.4% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Boss and Strymon showed up in every answer. Boss was recommended most often, coming first in four out of five responses.
Electro-HarmonixShare of searches 67.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
BossShare of searches 9.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
MXRShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
TC ElectronicShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
JHS PedalsShare of searches 5.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
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Top guitar pedal brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Boss and Strymon appeared every time. Boss was recommended most often, coming first in four out of five answers. Strymon was second, and Electro-Harmonix was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Boss1st
Strymon2nd- Electro-Harmonix3rd
- TC Electronic4th
- MXR5th
- JHS Pedals6th
Cunningham Amps7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Strymon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Electro-Harmonix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- JHS Pedals3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MXR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TC Electronic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cunningham Amps2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about guitar pedal brands
5 answers
Asked ChatGPT
“Which guitar pedal brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best guitar pedal brands in New Zealand?”
Asked ChatGPT
“What's the best guitar pedal brand in New Zealand for a pedalboard?”
Searched Google, AI Overview
“best guitar pedals”
Searched Google, AI Overview
“guitar effects pedals nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which guitar pedal brands do people search for most?
This chart shows how often people search Google for each guitar pedal brand by name. Each line represents a brand's share of searches for all seven guitar pedal brands we track, month by month, from searches in New Zealand.
Share of searches by month for Electro-Harmonix, Boss, MXR, TC Electronic, JHS Pedals, Strymon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electro-Harmonix | Boss | MXR | TC Electronic | JHS Pedals | Strymon | Cunningham Amps |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 14.1% | 7% | 6.3% | 8.6% | 5.5% | 0.78% |
| Nov 2025 | 60.2% | 13% | 4.9% | 6.5% | 8.9% | 4.1% | 2.4% |
| Dec 2025 | 56.1% | 12.9% | 5.3% | 6.1% | 10.6% | 6.8% | 2.3% |
| Jan 2026 | 64.3% | 11.3% | 6.1% | 5.2% | 6.1% | 6.1% | 0.87% |
| Feb 2026 | 55% | 18.9% | 6.3% | 5.4% | 6.3% | 6.3% | 1.8% |
| Mar 2026 | 53.6% | 27.5% | 4.3% | 4.3% | 5.1% | 3.6% | 1.4% |
| Apr 2026 | 61.2% | 15.7% | 4.1% | 6.6% | 5.8% | 4.1% | 2.5% |
| May 2026 | 56.5% | 17.6% | 6.1% | 6.1% | 6.9% | 3.8% | 3.1% |
| Jun 2026 | 60.7% | 11.5% | 4.9% | 8.2% | 9% | 4.1% | 1.6% |
| Jul 2026 | 60.2% | 12.2% | 6.5% | 8.1% | 5.7% | 5.7% | 1.6% |
| Aug 2026 | 61.7% | 10% | 8.3% | 6.7% | 5.8% | 5.8% | 1.7% |
| Sep 2026 | 67.4% | 9.8% | 6.1% | 6.1% | 5.3% | 3.8% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.4% | 890 | +20.3% | +5.8 points | |
| 2, held 2nd | 9.8% | 130 | +8.3% | -0.2 points | |
| 3, held 3rd | 6.1% | 80 | -20% | -2.3 points | |
| 4, held 4th | 6.1% | 80 | 0% | -0.6 points | |
| 5, held 5th | 5.3% | 70 | 0% | -0.5 points | |
| 6, held 6th | 3.8% | 50 | -28.6% | -2 points | |
| 7, held 7th | 1.5% | 20 | 0% | -0.2 points |
67.4%
Held 1st. 890 estimated branded searches, +20.3% vs prior month. Share +5.8 points.
2.
Boss9.8%
Held 2nd. 130 estimated branded searches, +8.3% vs prior month. Share -0.2 points.
3.
MXR6.1%
Held 3rd. 80 estimated branded searches, -20% vs prior month. Share -2.3 points.
6.1%
Held 4th. 80 estimated branded searches, 0% vs prior month. Share -0.6 points.
5.3%
Held 5th. 70 estimated branded searches, 0% vs prior month. Share -0.5 points.
6.
Strymon3.8%
Held 6th. 50 estimated branded searches, -28.6% vs prior month. Share -2 points.
1.5%
Held 7th. 20 estimated branded searches, 0% vs prior month. Share -0.2 points.
Which brand is most popular in search among guitar pedal brands in New Zealand?
7 brands
In September 2026, Electro-Harmonix was the most searched among guitar pedal brands in New Zealand, with an estimated 890 branded searches, 67.4% of all searches for the seven we track. Boss is in 2nd place, 57.6 percentage points behind at 9.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Electro-Harmonix | 57.8% → 67.4% | 67.4%Sep 2026 | 53.6%Mar 2026 | 1st |
| Boss | 14.1% → 9.8% | 27.5%Mar 2026 | 9.8%Sep 2026 | 2nd |
| MXR | 7% → 6.1% | 8.3%Aug 2026 | 4.1%Apr 2026 | 4th → 3rd |
| TC Electronic | 6.3% → 6.1% | 8.2%Jun 2026 | 4.3%Mar 2026 | 5th → 4th |
| JHS Pedals | 8.6% → 5.3% | 10.6%Dec 2025 | 5.1%Mar 2026 | 3rd → 5th |
| Strymon | 5.5% → 3.8% | 6.8%Dec 2025 | 3.6%Mar 2026 | 6th |
| Cunningham Amps | 0.78% → 1.5% | 3.1%May 2026 | 0.78%Oct 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Electro-Harmonix’s share of searches among guitar pedal brands in New Zealand increased from 57.8% to 67.4%.
- Across the 12 months ending September 2026, Boss’ share of searches among guitar pedal brands in New Zealand decreased from 14.1% to 9.8%.
- Across the 12 months ending September 2026, MXR’s share of searches among guitar pedal brands in New Zealand decreased from 7% to 6.1%.
- Across the 12 months ending September 2026, JHS Pedals’ share of searches among guitar pedal brands in New Zealand decreased from 8.6% to 5.3%.
- Across the 12 months ending September 2026, Strymon’s share of searches among guitar pedal brands in New Zealand decreased from 5.5% to 3.8%.
- Across the 12 months ending September 2026, Cunningham Amps’ share of searches among guitar pedal brands in New Zealand increased from 0.78% to 1.5%.
- Across the 12 months ending September 2026, Electro-Harmonix’s share of searches among guitar pedal brands in New Zealand peaked at 67.4% in September 2026 and was lowest at 53.6% in March 2026.
- Across the 12 months ending September 2026, Boss’ share of searches among guitar pedal brands in New Zealand peaked at 27.5% in March 2026 and was lowest at 9.8% in September 2026.
- Across the 12 months ending September 2026, MXR’s share of searches among guitar pedal brands in New Zealand peaked at 8.3% in August 2026 and was lowest at 4.1% in April 2026.
- Across the 12 months ending September 2026, TC Electronic’s share of searches among guitar pedal brands in New Zealand peaked at 8.2% in June 2026 and was lowest at 4.3% in March 2026.
- Across the 12 months ending September 2026, JHS Pedals’ share of searches among guitar pedal brands in New Zealand peaked at 10.6% in December 2025 and was lowest at 5.1% in March 2026.
- Across the 12 months ending September 2026, Strymon’s share of searches among guitar pedal brands in New Zealand peaked at 6.8% in December 2025 and was lowest at 3.6% in March 2026.
- Across the 12 months ending September 2026, Cunningham Amps’ share of searches among guitar pedal brands in New Zealand peaked at 3.1% in May 2026 and was lowest at 0.78% in October 2025.
- Across the 12 months ending September 2026, MXR rose from 4th to 3rd among guitar pedal brands in New Zealand.
- Across the 12 months ending September 2026, TC Electronic rose from 5th to 4th among guitar pedal brands in New Zealand.
- Across the 12 months ending September 2026, JHS Pedals fell from 3rd to 5th among guitar pedal brands in New Zealand.
How did search popularity change for New Zealand guitar pedal brands in September 2026?
7 changes
In September 2026, Electro-Harmonix gained share of searches among guitar pedal brands in New Zealand, from 61.7% to 67.4%.
In September 2026, MXR lost share of searches among guitar pedal brands in New Zealand, from 8.3% to 6.1%.
In September 2026, Strymon lost share of searches among guitar pedal brands in New Zealand, from 5.8% to 3.8%.
In September 2026, TC Electronic lost share of searches among guitar pedal brands in New Zealand, from 6.7% to 6.1%.
In September 2026, JHS Pedals lost share of searches among guitar pedal brands in New Zealand, from 5.8% to 5.3%.
Estimated monthly branded searches for Cunningham Amps in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.
Estimated monthly branded searches for Boss in New Zealand fell 27.8% over 12 measured months, from 180 to 130 in September 2026.
Compare popularity between leading brands
- Electro-Harmonix vs Boss: compare popularity
- Electro-Harmonix vs MXR: compare popularity
- Electro-Harmonix vs TC Electronic: compare popularity
- Electro-Harmonix vs JHS Pedals: compare popularity
- Boss vs MXR: compare popularity
- Boss vs TC Electronic: compare popularity
- Boss vs JHS Pedals: compare popularity
- MXR vs TC Electronic: compare popularity
- MXR vs JHS Pedals: compare popularity
- TC Electronic vs JHS Pedals: compare popularity
- Compare any of these brands
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