Brandwave

MXR vs TC Electronic:Which is more popular?

In September 2026, MXR and TC Electronic were level in searches among guitar pedal brands in New Zealand, with an estimated 80 branded searches each, at 6.1% of the total each. When we asked ChatGPT and Google AI Overviews about guitar pedal brands, MXR and TC Electronic each appeared in two of the five answers. MXR was mentioned before TC Electronic in two out of three answers that named either.

Among guitar pedal brands in New Zealand in September 2026

Who do people search for more?

MXR and TC Electronic are searched for about as often as each other.

MXR 80 searchesTC Electronic 80 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

MXR in 2 of 5TC Electronic in 2 of 5

Who does AI recommend more?

MXR, named ahead of TC Electronic in 2 of 3 answers

MXR first in 2TC Electronic first in 1

Follow MXR vs TC Electronic and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top guitar pedal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MXR was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TC Electronic was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. MXR was listed before TC Electronic in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boss1st
  2. Strymon2nd
  3. Electro-Harmonix3rd
  4. TC Electronic4th
  5. MXR5th
  6. JHS Pedals6th
  7. Cunningham Amps7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Strymon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Electro-Harmonix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JHS Pedals3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MXR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TC Electronic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cunningham Amps2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about guitar pedal brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is MXR or TC Electronic more popular in search?

This chart shows how often people search Google for MXR and TC Electronic by name. Each line represents a brand's share of searches for all seven guitar pedal brands we track, month by month, from searches in New Zealand.

MXR and TC Electronic among guitar pedal brands in New Zealand, by month

Share of searches by month for MXR, TC Electronic. The figures are in the table below the chart.

View monthly share of searches table
MonthElectro-HarmonixBossMXRTC ElectronicJHS PedalsStrymonCunningham Amps
Oct 202557.8%14.1%7%6.3%8.6%5.5%0.78%
Nov 202560.2%13%4.9%6.5%8.9%4.1%2.4%
Dec 202556.1%12.9%5.3%6.1%10.6%6.8%2.3%
Jan 202664.3%11.3%6.1%5.2%6.1%6.1%0.87%
Feb 202655%18.9%6.3%5.4%6.3%6.3%1.8%
Mar 202653.6%27.5%4.3%4.3%5.1%3.6%1.4%
Apr 202661.2%15.7%4.1%6.6%5.8%4.1%2.5%
May 202656.5%17.6%6.1%6.1%6.9%3.8%3.1%
Jun 202660.7%11.5%4.9%8.2%9%4.1%1.6%
Jul 202660.2%12.2%6.5%8.1%5.7%5.7%1.6%
Aug 202661.7%10%8.3%6.7%5.8%5.8%1.7%
Sep 202667.4%9.8%6.1%6.1%5.3%3.8%1.5%

How has the MXR and TC Electronic comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: TC Electronic took it in November 2025, MXR took it in January 2026, TC Electronic took it in April 2026, MXR took it in August 2026.
  • Across the 12 months ending September 2026, MXR’s share of searches among guitar pedal brands in New Zealand moved from 7% to 6.1%, and its estimated monthly branded searches moved from 90 to 80.
  • Across the 12 months ending September 2026, TC Electronic’s share of searches among guitar pedal brands in New Zealand moved from 6.3% to 6.1%, and its estimated monthly branded searches held steady at 80.

How did search popularity change for New Zealand guitar pedal brands in September 2026?

2 changes

  1. In September 2026, MXR lost share of searches among guitar pedal brands in New Zealand, from 8.3% to 6.1%.

  2. In September 2026, TC Electronic lost share of searches among guitar pedal brands in New Zealand, from 6.7% to 6.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using MXR’s and TC Electronic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MXR

2 branded search terms

  • mxr
  • mxr pedal

TC Electronic

2 branded search terms

  • tc electronic
  • tc electronic pedal

How the Brand Demand Index is measured

Other head-to-heads among guitar pedal brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free