Brandwave

How popular isTC Electronic?

In September 2026, people searched for TC Electronic by name about 80 times in New Zealand, about the same as the previous year. These searches made up 1.7% of all New Zealand guitar tuner brand searches, placing TC Electronic fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about guitar tuner brands, TC Electronic appeared in three of the four answers and was the third most recommended of the six.

Search and AI answers in September 2026

TC Electronic is the fifth most searched of 6 competitors and the third most recommended in AI answers.

  1. FenderShare of searches 67.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  2. KorgShare of searches 19.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. D'AddarioShare of searches 8.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  4. BossShare of searches 2.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. TC ElectronicShare of searches 1.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

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Top guitar tuner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, TC Electronic was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. TC Electronic is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boss1st
  2. Korg2nd
  3. TC Electronic3rd
  4. D'Addario4th
  5. Peterson5th
  6. Fender6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Korg4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Boss4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • D'Addario3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TC Electronic3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Peterson2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fender1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about guitar tuner brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which guitar tuner brands compete with TC Electronic?

TC Electronic against guitar tuner brands in New Zealand, by month

Share of searches by month for Fender, Korg, D'Addario, Boss, TC Electronic. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderKorgD'AddarioBossTC ElectronicPeterson
Oct 202567%15.7%10.9%4%1.8%0.67%
Nov 202566.8%16.9%10.4%3.6%1.8%0.45%
Dec 202568.1%15.1%10.6%3.9%1.8%0.46%
Jan 202667.6%16.8%10.7%3%1.4%0.47%
Feb 202666.7%15.6%10.3%5.4%1.5%0.51%
Mar 202668.2%14.5%7.5%8.1%1.3%0.43%
Apr 202670.6%15.7%7.1%4.2%1.8%0.66%
May 202669.9%15.6%7.9%4.5%1.6%0.59%
Jun 202669.4%16.5%8.5%3%2.1%0.43%
Jul 202667.2%17.6%9%3.2%2.1%0.84%
Aug 202663%20.9%11.4%2.4%1.6%0.61%
Sep 202667.4%19.1%8.6%2.8%1.7%0.43%

  1. 1.Fender

    67.4%

    Held 1st. 3.1K estimated branded searches, +1.3% vs prior month. Share +4.4 points.

  2. 2.Korg

    19.1%

    Held 2nd. 890 estimated branded searches, -13.6% vs prior month. Share -1.8 points.

  3. 3.D'Addario

    8.6%

    Held 3rd. 400 estimated branded searches, -28.6% vs prior month. Share -2.8 points.

  4. 4.Boss

    2.8%

    Held 4th. 130 estimated branded searches, +8.3% vs prior month. Share +0.4 points.

  5. 5.TC Electronic

    1.7%

    Held 5th. 80 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Peterson

    0.43%

    Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share -0.2 points.

Compare popularity between TC Electronic and its closest rivals

Every comparison with TC Electronic

8 comparisons

How has branded search demand for TC Electronic changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TC Electronic in New Zealand held steady at 80.
  • Across the 12 months ending September 2026, TC Electronic’s share of searches among guitar tuner brands in New Zealand held steady, from 1.8% to 1.7%.

How did search popularity change for New Zealand guitar tuner brands in September 2026?

5 changes

  1. In September 2026, Fender gained share of searches among guitar tuner brands in New Zealand, from 63% to 67.4%.

  2. In September 2026, D'Addario lost share of searches among guitar tuner brands in New Zealand, from 11.4% to 8.6%.

  3. In September 2026, Korg lost share of searches among guitar tuner brands in New Zealand, from 20.9% to 19.1%.

  4. Estimated monthly branded searches for Peterson in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

  5. Estimated monthly branded searches for Boss in New Zealand fell 27.8% over 12 measured months, from 180 to 130 in September 2026.

How are TC Electronic’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using TC Electronic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tc electronic
  • tc electronic pedal

Do you work for TC Electronic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does TC Electronic compete?

TC Electronic is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Guitar tuner brands5th of 61.7%Shown above
Guitar pedal brands4th of 76.1%Show ranking
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