Electro-Harmonix vs TC Electronic:Which is more popular?
In September 2026, Electro-Harmonix had more branded searches than TC Electronic among guitar pedal brands in New Zealand. Electro-Harmonix had about 890 branded searches, while TC Electronic had 80. Electro-Harmonix made up 67.4% of all guitar pedal brand searches we track, and TC Electronic accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about guitar pedal brands, Electro-Harmonix appeared in four of the five answers and TC Electronic in two. Electro-Harmonix was mentioned before TC Electronic in three out of four answers that named either.
Who do people search for more?
Electro-Harmonix, about 11 searches for every 1 for TC Electronic
Who does AI mention more?
Electro-Harmonix, mentioned in 4 of 5 answers, TC Electronic in 2
Who does AI recommend more?
Electro-Harmonix, named ahead of TC Electronic in 3 of 4 answers
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Top guitar pedal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Electro-Harmonix was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. TC Electronic was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Electro-Harmonix was listed before TC Electronic in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Boss1st
Strymon2nd- Electro-Harmonix3rd
TC Electronic4th
MXR5th
JHS Pedals6th
Cunningham Amps7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Strymon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Electro-Harmonix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- JHS Pedals3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MXR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TC Electronic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cunningham Amps2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about guitar pedal brands
5 answers
Asked ChatGPT
“Which guitar pedal brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best guitar pedal brands in New Zealand?”
Asked ChatGPT
“What's the best guitar pedal brand in New Zealand for a pedalboard?”
Searched Google, AI Overview
“best guitar pedals”
Searched Google, AI Overview
“guitar effects pedals nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Electro-Harmonix or TC Electronic more popular in search?
This chart shows how often people search Google for Electro-Harmonix and TC Electronic by name. Each line represents a brand's share of searches for all seven guitar pedal brands we track, month by month, from searches in New Zealand.
Share of searches by month for Electro-Harmonix, TC Electronic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electro-Harmonix | Boss | MXR | TC Electronic | JHS Pedals | Strymon | Cunningham Amps |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 14.1% | 7% | 6.3% | 8.6% | 5.5% | 0.78% |
| Nov 2025 | 60.2% | 13% | 4.9% | 6.5% | 8.9% | 4.1% | 2.4% |
| Dec 2025 | 56.1% | 12.9% | 5.3% | 6.1% | 10.6% | 6.8% | 2.3% |
| Jan 2026 | 64.3% | 11.3% | 6.1% | 5.2% | 6.1% | 6.1% | 0.87% |
| Feb 2026 | 55% | 18.9% | 6.3% | 5.4% | 6.3% | 6.3% | 1.8% |
| Mar 2026 | 53.6% | 27.5% | 4.3% | 4.3% | 5.1% | 3.6% | 1.4% |
| Apr 2026 | 61.2% | 15.7% | 4.1% | 6.6% | 5.8% | 4.1% | 2.5% |
| May 2026 | 56.5% | 17.6% | 6.1% | 6.1% | 6.9% | 3.8% | 3.1% |
| Jun 2026 | 60.7% | 11.5% | 4.9% | 8.2% | 9% | 4.1% | 1.6% |
| Jul 2026 | 60.2% | 12.2% | 6.5% | 8.1% | 5.7% | 5.7% | 1.6% |
| Aug 2026 | 61.7% | 10% | 8.3% | 6.7% | 5.8% | 5.8% | 1.7% |
| Sep 2026 | 67.4% | 9.8% | 6.1% | 6.1% | 5.3% | 3.8% | 1.5% |
How has the Electro-Harmonix and TC Electronic comparison changed over the last 12 months?
3 findings
- Electro-Harmonix was ahead of TC Electronic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Electro-Harmonix’s share of searches among guitar pedal brands in New Zealand moved from 57.8% to 67.4%, and its estimated monthly branded searches moved from 740 to 890.
- Across the 12 months ending September 2026, TC Electronic’s share of searches among guitar pedal brands in New Zealand moved from 6.3% to 6.1%, and its estimated monthly branded searches held steady at 80.
How did search popularity change for New Zealand guitar pedal brands in September 2026?
2 changes
In September 2026, Electro-Harmonix gained share of searches among guitar pedal brands in New Zealand, from 61.7% to 67.4%.
In September 2026, TC Electronic lost share of searches among guitar pedal brands in New Zealand, from 6.7% to 6.1%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Electro-Harmonix’s and TC Electronic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Electro-Harmonix
3 branded search terms
- electro harmonix pedal
- electro-harmonix
- electroharmonix
TC Electronic
2 branded search terms
- tc electronic
- tc electronic pedal
Other head-to-heads among guitar pedal brands
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