Brandwave

How popular isMXR?

In September 2026, people searched for MXR by name about 80 times in New Zealand, an 11.1% decrease from the previous year. These searches made up 6.1% of all New Zealand guitar pedal brand searches, placing MXR third out of seven brands. When we asked both ChatGPT and Google AI Overviews about guitar pedal brands, MXR appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

MXR is the third most searched of 7 competitors and the fifth most recommended in AI answers.

  1. Electro-HarmonixShare of searches 67.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. BossShare of searches 9.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. MXRShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. TC ElectronicShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. JHS PedalsShare of searches 5.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

+2 more

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Top guitar pedal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MXR was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MXR is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boss1st
  2. Strymon2nd
  3. Electro-Harmonix3rd
  4. TC Electronic4th
  5. MXR5th
  6. JHS Pedals6th
  7. Cunningham Amps7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Strymon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Electro-Harmonix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JHS Pedals3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MXR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TC Electronic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cunningham Amps2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about guitar pedal brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which guitar pedal brands compete with MXR?

MXR against guitar pedal brands in New Zealand, by month

Share of searches by month for Electro-Harmonix, Boss, MXR, TC Electronic, JHS Pedals, Strymon. The figures are in the table below the chart.

View monthly share of searches table
MonthElectro-HarmonixBossMXRTC ElectronicJHS PedalsStrymonCunningham Amps
Oct 202557.8%14.1%7%6.3%8.6%5.5%0.78%
Nov 202560.2%13%4.9%6.5%8.9%4.1%2.4%
Dec 202556.1%12.9%5.3%6.1%10.6%6.8%2.3%
Jan 202664.3%11.3%6.1%5.2%6.1%6.1%0.87%
Feb 202655%18.9%6.3%5.4%6.3%6.3%1.8%
Mar 202653.6%27.5%4.3%4.3%5.1%3.6%1.4%
Apr 202661.2%15.7%4.1%6.6%5.8%4.1%2.5%
May 202656.5%17.6%6.1%6.1%6.9%3.8%3.1%
Jun 202660.7%11.5%4.9%8.2%9%4.1%1.6%
Jul 202660.2%12.2%6.5%8.1%5.7%5.7%1.6%
Aug 202661.7%10%8.3%6.7%5.8%5.8%1.7%
Sep 202667.4%9.8%6.1%6.1%5.3%3.8%1.5%

  1. 1.Electro-Harmonix

    67.4%

    Held 1st. 890 estimated branded searches, +20.3% vs prior month. Share +5.8 points.

  2. 2.Boss

    9.8%

    Held 2nd. 130 estimated branded searches, +8.3% vs prior month. Share -0.2 points.

  3. 3.MXR

    6.1%

    Held 3rd. 80 estimated branded searches, -20% vs prior month. Share -2.3 points.

  4. 4.TC Electronic

    6.1%

    Held 4th. 80 estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.JHS Pedals

    5.3%

    Held 5th. 70 estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Strymon

    3.8%

    Held 6th. 50 estimated branded searches, -28.6% vs prior month. Share -2 points.

  7. 7.Cunningham Amps

    1.5%

    Held 7th. 20 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between MXR and its closest rivals

Every comparison with MXR

5 comparisons

How has branded search demand for MXR changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MXR in New Zealand fell from 90 to 80.
  • Across the 12 months ending September 2026, MXR’s share of searches among guitar pedal brands in New Zealand decreased from 7% to 6.1%.
  • Across the 12 months ending September 2026, MXR’s share of searches among guitar pedal brands in New Zealand peaked at 8.3% in August 2026 and was lowest at 4.1% in April 2026.
  • Across the 12 months ending September 2026, MXR rose from 4th to 3rd among guitar pedal brands in New Zealand.

How did search popularity change for New Zealand guitar pedal brands in September 2026?

6 changes

  1. In September 2026, Electro-Harmonix gained share of searches among guitar pedal brands in New Zealand, from 61.7% to 67.4%.

  2. In September 2026, MXR lost share of searches among guitar pedal brands in New Zealand, from 8.3% to 6.1%.

  3. In September 2026, Strymon lost share of searches among guitar pedal brands in New Zealand, from 5.8% to 3.8%.

  4. In September 2026, TC Electronic lost share of searches among guitar pedal brands in New Zealand, from 6.7% to 6.1%.

  5. In September 2026, JHS Pedals lost share of searches among guitar pedal brands in New Zealand, from 5.8% to 5.3%.

  6. Estimated monthly branded searches for Cunningham Amps in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

How are MXR’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MXR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mxr
  • mxr pedal

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How the Brand Demand Index is measured

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