How popular isBoss?
In September 2026, people searched for Boss by name about 450 times in New Zealand, a 10% decrease from the previous year. These searches made up 9.8% of all New Zealand guitar pedal brand searches, placing Boss second out of seven brands. When we asked both ChatGPT and Google AI Overviews about guitar pedal brands, Boss appeared in all answers and was the most recommended of the seven.
Boss is the second most searched of 7 competitors and the most recommended in AI answers.
Electro-HarmonixShare of searches 67.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
BossShare of searches 9.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
MXRShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
TC ElectronicShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
JHS PedalsShare of searches 5.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
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Top guitar pedal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Boss appeared in all five answers. Boss is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Boss1st
Strymon2nd- Electro-Harmonix3rd
- TC Electronic4th
- MXR5th
- JHS Pedals6th
Cunningham Amps7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Strymon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Electro-Harmonix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- JHS Pedals3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MXR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TC Electronic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cunningham Amps2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about guitar pedal brands
5 answers
Asked ChatGPT
“Which guitar pedal brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best guitar pedal brands in New Zealand?”
Asked ChatGPT
“What's the best guitar pedal brand in New Zealand for a pedalboard?”
Searched Google, AI Overview
“best guitar pedals”
Searched Google, AI Overview
“guitar effects pedals nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which guitar pedal brands compete with Boss?
Share of searches by month for Electro-Harmonix, Boss, MXR, TC Electronic, JHS Pedals, Strymon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Electro-Harmonix | Boss | MXR | TC Electronic | JHS Pedals | Strymon | Cunningham Amps |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 14.1% | 7% | 6.3% | 8.6% | 5.5% | 0.78% |
| Nov 2025 | 60.2% | 13% | 4.9% | 6.5% | 8.9% | 4.1% | 2.4% |
| Dec 2025 | 56.1% | 12.9% | 5.3% | 6.1% | 10.6% | 6.8% | 2.3% |
| Jan 2026 | 64.3% | 11.3% | 6.1% | 5.2% | 6.1% | 6.1% | 0.87% |
| Feb 2026 | 55% | 18.9% | 6.3% | 5.4% | 6.3% | 6.3% | 1.8% |
| Mar 2026 | 53.6% | 27.5% | 4.3% | 4.3% | 5.1% | 3.6% | 1.4% |
| Apr 2026 | 61.2% | 15.7% | 4.1% | 6.6% | 5.8% | 4.1% | 2.5% |
| May 2026 | 56.5% | 17.6% | 6.1% | 6.1% | 6.9% | 3.8% | 3.1% |
| Jun 2026 | 60.7% | 11.5% | 4.9% | 8.2% | 9% | 4.1% | 1.6% |
| Jul 2026 | 60.2% | 12.2% | 6.5% | 8.1% | 5.7% | 5.7% | 1.6% |
| Aug 2026 | 61.7% | 10% | 8.3% | 6.7% | 5.8% | 5.8% | 1.7% |
| Sep 2026 | 67.4% | 9.8% | 6.1% | 6.1% | 5.3% | 3.8% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.4% | 890 | +20.3% | +5.8 points | |
| 2, held 2nd | 9.8% | 130 | +8.3% | -0.2 points | |
| 3, held 3rd | 6.1% | 80 | -20% | -2.3 points | |
| 4, held 4th | 6.1% | 80 | 0% | -0.6 points | |
| 5, held 5th | 5.3% | 70 | 0% | -0.5 points | |
| 6, held 6th | 3.8% | 50 | -28.6% | -2 points | |
| 7, held 7th | 1.5% | 20 | 0% | -0.2 points |
67.4%
Held 1st. 890 estimated branded searches, +20.3% vs prior month. Share +5.8 points.
2.
Boss9.8%
Held 2nd. 130 estimated branded searches, +8.3% vs prior month. Share -0.2 points.
3.
MXR6.1%
Held 3rd. 80 estimated branded searches, -20% vs prior month. Share -2.3 points.
6.1%
Held 4th. 80 estimated branded searches, 0% vs prior month. Share -0.6 points.
5.3%
Held 5th. 70 estimated branded searches, 0% vs prior month. Share -0.5 points.
6.
Strymon3.8%
Held 6th. 50 estimated branded searches, -28.6% vs prior month. Share -2 points.
1.5%
Held 7th. 20 estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare popularity between Boss and its closest rivals
Every comparison with Boss
13 comparisons
How has branded search demand for Boss changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Boss in New Zealand fell from 500 to 450.
- Across the 12 months ending September 2026, Boss’ share of searches among guitar pedal brands in New Zealand decreased from 14.1% to 9.8%.
- Across the 12 months ending September 2026, Boss’ share of searches among guitar pedal brands in New Zealand peaked at 27.5% in March 2026 and was lowest at 9.8% in September 2026.
How did search popularity change for New Zealand guitar pedal brands in September 2026?
6 changes
In September 2026, Electro-Harmonix gained share of searches among guitar pedal brands in New Zealand, from 61.7% to 67.4%.
In September 2026, MXR lost share of searches among guitar pedal brands in New Zealand, from 8.3% to 6.1%.
In September 2026, Strymon lost share of searches among guitar pedal brands in New Zealand, from 5.8% to 3.8%.
In September 2026, TC Electronic lost share of searches among guitar pedal brands in New Zealand, from 6.7% to 6.1%.
In September 2026, JHS Pedals lost share of searches among guitar pedal brands in New Zealand, from 5.8% to 5.3%.
Estimated monthly branded searches for Cunningham Amps in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.
How are Boss’ branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Boss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- boss amp
- boss drum machine
- boss guitar pedal
- boss katana
- boss pedal
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Where does Boss compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Guitar amp brands | 2nd of 7 | 6.6% | Show ranking |
| Guitar tuner brands | 4th of 6 | 2.8% | Show ranking |
| Drum machine brands | 8th of 8 | 0.46% | Show ranking |
| Guitar pedal brands | 2nd of 7 | 9.8% | Shown above |
Is Boss your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.