Brandwave

How popular isElectro-Harmonix?

In September 2026, people searched for Electro-Harmonix by name about 890 times in New Zealand, a 20.3% increase from the previous year. These searches made up 67.4% of all New Zealand guitar pedal brand searches, placing Electro-Harmonix first out of seven brands. When we asked both ChatGPT and Google AI Overviews about guitar pedal brands, Electro-Harmonix appeared in four of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Electro-Harmonix is the most searched of 7 competitors and the third most recommended in AI answers.

  1. Electro-HarmonixShare of searches 67.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. BossShare of searches 9.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. MXRShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. TC ElectronicShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. JHS PedalsShare of searches 5.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top guitar pedal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Electro-Harmonix was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Electro-Harmonix is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boss1st
  2. Strymon2nd
  3. Electro-Harmonix3rd
  4. TC Electronic4th
  5. MXR5th
  6. JHS Pedals6th
  7. Cunningham Amps7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Strymon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Electro-Harmonix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JHS Pedals3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MXR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TC Electronic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cunningham Amps2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about guitar pedal brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which guitar pedal brands compete with Electro-Harmonix?

Electro-Harmonix against guitar pedal brands in New Zealand, by month

Share of searches by month for Electro-Harmonix, Boss, MXR, TC Electronic, JHS Pedals, Strymon. The figures are in the table below the chart.

View monthly share of searches table
MonthElectro-HarmonixBossMXRTC ElectronicJHS PedalsStrymonCunningham Amps
Oct 202557.8%14.1%7%6.3%8.6%5.5%0.78%
Nov 202560.2%13%4.9%6.5%8.9%4.1%2.4%
Dec 202556.1%12.9%5.3%6.1%10.6%6.8%2.3%
Jan 202664.3%11.3%6.1%5.2%6.1%6.1%0.87%
Feb 202655%18.9%6.3%5.4%6.3%6.3%1.8%
Mar 202653.6%27.5%4.3%4.3%5.1%3.6%1.4%
Apr 202661.2%15.7%4.1%6.6%5.8%4.1%2.5%
May 202656.5%17.6%6.1%6.1%6.9%3.8%3.1%
Jun 202660.7%11.5%4.9%8.2%9%4.1%1.6%
Jul 202660.2%12.2%6.5%8.1%5.7%5.7%1.6%
Aug 202661.7%10%8.3%6.7%5.8%5.8%1.7%
Sep 202667.4%9.8%6.1%6.1%5.3%3.8%1.5%

  1. 1.Electro-Harmonix

    67.4%

    Held 1st. 890 estimated branded searches, +20.3% vs prior month. Share +5.8 points.

  2. 2.Boss

    9.8%

    Held 2nd. 130 estimated branded searches, +8.3% vs prior month. Share -0.2 points.

  3. 3.MXR

    6.1%

    Held 3rd. 80 estimated branded searches, -20% vs prior month. Share -2.3 points.

  4. 4.TC Electronic

    6.1%

    Held 4th. 80 estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.JHS Pedals

    5.3%

    Held 5th. 70 estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Strymon

    3.8%

    Held 6th. 50 estimated branded searches, -28.6% vs prior month. Share -2 points.

  7. 7.Cunningham Amps

    1.5%

    Held 7th. 20 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Electro-Harmonix and its closest rivals

Every comparison with Electro-Harmonix

5 comparisons

How has branded search demand for Electro-Harmonix changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Electro-Harmonix in New Zealand rose from 740 to 890.
  • Across the 12 months ending September 2026, Electro-Harmonix’s share of searches among guitar pedal brands in New Zealand increased from 57.8% to 67.4%.
  • Across the 12 months ending September 2026, Electro-Harmonix’s share of searches among guitar pedal brands in New Zealand peaked at 67.4% in September 2026 and was lowest at 53.6% in March 2026.

How did search popularity change for New Zealand guitar pedal brands in September 2026?

6 changes

  1. In September 2026, Electro-Harmonix gained share of searches among guitar pedal brands in New Zealand, from 61.7% to 67.4%.

  2. In September 2026, MXR lost share of searches among guitar pedal brands in New Zealand, from 8.3% to 6.1%.

  3. In September 2026, Strymon lost share of searches among guitar pedal brands in New Zealand, from 5.8% to 3.8%.

  4. In September 2026, TC Electronic lost share of searches among guitar pedal brands in New Zealand, from 6.7% to 6.1%.

  5. In September 2026, JHS Pedals lost share of searches among guitar pedal brands in New Zealand, from 5.8% to 5.3%.

  6. Estimated monthly branded searches for Cunningham Amps in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

How are Electro-Harmonix’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Electro-Harmonix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • electro harmonix pedal
  • electro-harmonix
  • electroharmonix

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