How popular isRoland?
In September 2026, people searched for Roland by name about 260 times in New Zealand, a 29.7% decrease from the previous year. These searches made up 2.3% of all New Zealand drum machine brand searches, placing Roland seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about drum machine brands, Roland appeared in all answers and was the most recommended of the eight.
Roland is the seventh most searched of 8 competitors and the most recommended in AI answers.
KorgShare of searches 42.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
MoogShare of searches 21.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AkaiShare of searches 9.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
ArturiaShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
RolandShare of searches 2.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Follow Roland and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top drum machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Roland appeared in all five answers. Roland is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Roland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Korg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arturia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Elektron4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Alesis3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Akai2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Moog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about drum machine brands
5 answers
Asked ChatGPT
“Which drum machine brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best drum machine brands in New Zealand?”
Asked ChatGPT
“What's the best drum machine brand in New Zealand for beat making?”
Searched Google, AI Overview
“best drum machine”
Searched Google, AI Overview
“electronic drum machine”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which drum machine brands compete with Roland?
Share of searches by month for Korg, Moog, Akai, Arturia, Alesis, Elektron, Roland. The figures are in the table below the chart.
View monthly share of searches table
| Month | Korg | Moog | Akai | Arturia | Alesis | Elektron | Roland | Boss |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.2% | 20.8% | 14.2% | 11.5% | 8.8% | 6.2% | 4.9% | 0.44% |
| Nov 2025 | 39.2% | 11.3% | 12.7% | 19.1% | 10.3% | 5.4% | 1.5% | 0.49% |
| Dec 2025 | 37.4% | 16.8% | 13.7% | 13.7% | 11.1% | 4.7% | 2.1% | 0.53% |
| Jan 2026 | 39.5% | 13.3% | 13.3% | 16.4% | 9.2% | 5.6% | 2.1% | 0.51% |
| Feb 2026 | 38.6% | 15.7% | 12.7% | 15.7% | 9.6% | 5.4% | 1.8% | 0.6% |
| Mar 2026 | 36% | 17.2% | 12.8% | 12.8% | 8.9% | 8.4% | 3.4% | 0.49% |
| Apr 2026 | 36.9% | 17% | 12.6% | 12.6% | 8.7% | 8.3% | 3.4% | 0.49% |
| May 2026 | 38.5% | 18.3% | 11.9% | 11.9% | 9.2% | 6.4% | 3.2% | 0.46% |
| Jun 2026 | 39.4% | 16.8% | 12.5% | 12.5% | 9.6% | 6.7% | 1.9% | 0.48% |
| Jul 2026 | 42.6% | 15.2% | 10.3% | 12.7% | 8.8% | 6.9% | 2.5% | 0.98% |
| Aug 2026 | 46.2% | 15.8% | 9% | 11.1% | 9.4% | 6% | 2.1% | 0.43% |
| Sep 2026 | 42.6% | 21.3% | 9.7% | 9.7% | 7.4% | 6.5% | 2.3% | 0.46% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.6% | 920 | -14.8% | -3.6 points | |
| 2, held 2nd | 21.3% | 460 | +24.3% | +5.5 points | |
| 3, moved from 5th to 3rd | 9.7% | 210 | 0% | +0.7 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 9.7% | 210 | -19.2% | -1.4 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 7.4% | 160 | -27.3% | -2 pointsmoved from 4th to 5th | |
| 6, held 6th | 6.5% | 140 | 0% | +0.5 points | |
| 7, held 7th | 2.3% | 50 | 0% | +0.2 points | |
| 8, held 8th | 0.46% | 10 | 0% | 0 points |
1.
Korg42.6%
Held 1st. 920 estimated branded searches, -14.8% vs prior month. Share -3.6 points.
2.
Moog21.3%
Held 2nd. 460 estimated branded searches, +24.3% vs prior month. Share +5.5 points.
3.
Akai9.7%
Moved from 5th to 3rd. 210 estimated branded searches, 0% vs prior month. Share +0.7 points.
4.
Arturia9.7%
Moved from 3rd to 4th. 210 estimated branded searches, -19.2% vs prior month. Share -1.4 points.
5.
Alesis7.4%
Moved from 4th to 5th. 160 estimated branded searches, -27.3% vs prior month. Share -2 points.
6.
Elektron6.5%
Held 6th. 140 estimated branded searches, 0% vs prior month. Share +0.5 points.
7.
Roland2.3%
Held 7th. 50 estimated branded searches, 0% vs prior month. Share +0.2 points.
8.
Boss0.46%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Roland and its closest rivals
Every comparison with Roland
10 comparisons
How has branded search demand for Roland changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Roland in New Zealand fell from 370 to 260.
- Across the 12 months ending September 2026, Roland’s share of searches among drum machine brands in New Zealand decreased from 4.9% to 2.3%.
- Across the 12 months ending September 2026, Roland’s share of searches among drum machine brands in New Zealand peaked at 4.9% in October 2025 and was lowest at 1.5% in November 2025.
How did search popularity change for New Zealand drum machine brands in September 2026?
6 changes
In September 2026, Akai overtook Arturia and Alesis to rank 3rd among drum machine brands in New Zealand, with 9.7% of the searches.
In September 2026, Moog gained share of searches among drum machine brands in New Zealand, from 15.8% to 21.3%.
In September 2026, Korg lost share of searches among drum machine brands in New Zealand, from 46.2% to 42.6%.
In September 2026, Alesis lost share of searches among drum machine brands in New Zealand, from 9.4% to 7.4%.
In September 2026, Arturia lost share of searches among drum machine brands in New Zealand, from 11.1% to 9.7%.
Estimated monthly branded searches for Roland in New Zealand fell 54.5% over 12 measured months, from 110 to 50 in September 2026.
How are Roland’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Roland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- roland drum
- roland drum machine
- roland drum stool
- roland keyboard
- roland synthesizer
Do you work for Roland? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Roland compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Digital piano and keyboard brands | 5th of 5 | 4.7% | Show ranking |
| Synthesizer brands | 7th of 7 | 1% | Show ranking |
| Drum machine brands | 7th of 8 | 2.3% | Shown above |
| Drum kit brands | 6th of 6 | 9.1% | Show ranking |
| Drum stool brands | 5th of 5 | 0% | Show ranking |
Is Roland your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.