Brandwave

How popular isElektron?

In September 2026, people searched for Elektron by name about 140 times in New Zealand, about the same as the previous year. These searches made up 6.5% of all New Zealand drum machine brand searches, placing Elektron sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about drum machine brands, Elektron appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Elektron is the sixth most searched of 8 competitors and the second most recommended in AI answers.

  1. KorgShare of searches 42.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. MoogShare of searches 21.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. AkaiShare of searches 9.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. ArturiaShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. ElektronShare of searches 6.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top drum machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Elektron was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Elektron is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roland1st
  2. Elektron2nd
  3. Korg3rd
  4. Arturia4th
  5. Alesis5th
  6. Akai6th
  7. Moog–
  8. Boss–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Roland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Korg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arturia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Elektron4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alesis3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Akai2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drum machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which drum machine brands compete with Elektron?

Elektron against drum machine brands in New Zealand, by month

Share of searches by month for Korg, Moog, Akai, Arturia, Alesis, Elektron, Roland. The figures are in the table below the chart.

View monthly share of searches table
MonthKorgMoogAkaiArturiaAlesisElektronRolandBoss
Oct 202533.2%20.8%14.2%11.5%8.8%6.2%4.9%0.44%
Nov 202539.2%11.3%12.7%19.1%10.3%5.4%1.5%0.49%
Dec 202537.4%16.8%13.7%13.7%11.1%4.7%2.1%0.53%
Jan 202639.5%13.3%13.3%16.4%9.2%5.6%2.1%0.51%
Feb 202638.6%15.7%12.7%15.7%9.6%5.4%1.8%0.6%
Mar 202636%17.2%12.8%12.8%8.9%8.4%3.4%0.49%
Apr 202636.9%17%12.6%12.6%8.7%8.3%3.4%0.49%
May 202638.5%18.3%11.9%11.9%9.2%6.4%3.2%0.46%
Jun 202639.4%16.8%12.5%12.5%9.6%6.7%1.9%0.48%
Jul 202642.6%15.2%10.3%12.7%8.8%6.9%2.5%0.98%
Aug 202646.2%15.8%9%11.1%9.4%6%2.1%0.43%
Sep 202642.6%21.3%9.7%9.7%7.4%6.5%2.3%0.46%

  1. 1.Korg

    42.6%

    Held 1st. 920 estimated branded searches, -14.8% vs prior month. Share -3.6 points.

  2. 2.Moog

    21.3%

    Held 2nd. 460 estimated branded searches, +24.3% vs prior month. Share +5.5 points.

  3. 3.Akai

    9.7%

    Moved from 5th to 3rd. 210 estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Arturia

    9.7%

    Moved from 3rd to 4th. 210 estimated branded searches, -19.2% vs prior month. Share -1.4 points.

  5. 5.Alesis

    7.4%

    Moved from 4th to 5th. 160 estimated branded searches, -27.3% vs prior month. Share -2 points.

  6. 6.Elektron

    6.5%

    Held 6th. 140 estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.Roland

    2.3%

    Held 7th. 50 estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Boss

    0.46%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Elektron and its closest rivals

Every comparison with Elektron

6 comparisons

How has branded search demand for Elektron changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Elektron in New Zealand held steady at 140.
  • Across the 12 months ending September 2026, Elektron’s share of searches among drum machine brands in New Zealand peaked at 8.4% in March 2026 and was lowest at 4.7% in December 2025.

How did search popularity change for New Zealand drum machine brands in September 2026?

6 changes

  1. In September 2026, Akai overtook Arturia and Alesis to rank 3rd among drum machine brands in New Zealand, with 9.7% of the searches.

  2. In September 2026, Moog gained share of searches among drum machine brands in New Zealand, from 15.8% to 21.3%.

  3. In September 2026, Korg lost share of searches among drum machine brands in New Zealand, from 46.2% to 42.6%.

  4. In September 2026, Alesis lost share of searches among drum machine brands in New Zealand, from 9.4% to 7.4%.

  5. In September 2026, Arturia lost share of searches among drum machine brands in New Zealand, from 11.1% to 9.7%.

  6. Estimated monthly branded searches for Roland in New Zealand fell 54.5% over 12 measured months, from 110 to 50 in September 2026.

How are Elektron’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Elektron’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • elektron

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How the Brand Demand Index is measured

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