Brandwave

How popular isYamaha?

In September 2026, people searched for Yamaha by name about 990 times in New Zealand, a 13.9% decrease from the previous year. These searches made up 9.1% of all New Zealand synthesizer brand searches, placing Yamaha fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about synthesizer brands, Yamaha appeared in all answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Yamaha is the fifth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. KorgShare of searches 32.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SequentialShare of searches 20.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. MoogShare of searches 16%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. NovationShare of searches 13.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. YamahaShare of searches 9.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th

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Top synthesizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yamaha appeared in all five answers. Yamaha is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Korg1st
  2. Roland2nd
  3. Arturia3rd
  4. Yamaha4th
  5. Moog5th
  6. Sequential6th
  7. Novation7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Korg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arturia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sequential2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Novation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about synthesizer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which synthesizer brands compete with Yamaha?

Yamaha against synthesizer brands in New Zealand, by month

Share of searches by month for Korg, Sequential, Moog, Novation, Yamaha, Arturia. The figures are in the table below the chart.

View monthly share of searches table
MonthKorgSequentialMoogNovationYamahaArturiaRoland
Oct 202527.8%17.8%17.4%18.1%7.8%9.6%1.5%
Nov 202531.4%15.3%9%19.2%8.2%15.3%1.6%
Dec 202531.8%11.7%14.3%17.9%11.7%11.7%0.9%
Jan 202635.8%12.1%12.1%15.3%7.9%14.9%1.9%
Feb 202629.2%17.8%11.9%18.3%9.6%11.9%1.4%
Mar 202626.2%21.1%12.5%21.5%7.5%9.3%1.8%
Apr 202628.1%21.9%13%18.1%7.8%9.6%1.5%
May 202629.7%20.8%14.1%17.3%7.4%9.2%1.4%
Jun 202631.5%18.5%13.5%18.8%6.5%10%1.2%
Jul 202635.1%15.7%12.5%16.1%8.5%10.5%1.6%
Aug 202636.6%20%12.5%13.6%7.1%8.8%1.4%
Sep 202632.1%20.6%16%13.9%9.1%7.3%1%

  1. 1.Korg

    32.1%

    Held 1st. 920 estimated branded searches, -14.8% vs prior month. Share -4.6 points.

  2. 2.Sequential

    20.6%

    Held 2nd. 590 estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Moog

    16%

    Moved from 4th to 3rd. 460 estimated branded searches, +24.3% vs prior month. Share +3.5 points.

  4. 4.Novation

    13.9%

    Moved from 3rd to 4th. 400 estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Yamaha

    9.1%

    Moved from 6th to 5th. 260 estimated branded searches, +23.8% vs prior month. Share +1.9 points.

  6. 6.Arturia

    7.3%

    Moved from 5th to 6th. 210 estimated branded searches, -19.2% vs prior month. Share -1.5 points.

  7. 7.Roland

    1%

    Held 7th. 30 estimated branded searches, -25% vs prior month. Share -0.3 points.

Compare popularity between Yamaha and its closest rivals

Every comparison with Yamaha

37 comparisons

How has branded search demand for Yamaha changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yamaha in New Zealand fell from 1.1K to 990.
  • Across the 12 months ending September 2026, Yamaha’s share of searches among synthesizer brands in New Zealand increased from 7.8% to 9.1%.
  • Across the 12 months ending September 2026, Yamaha’s share of searches among synthesizer brands in New Zealand peaked at 11.7% in December 2025 and was lowest at 6.5% in June 2026.
  • Across the 12 months ending September 2026, Yamaha rose from 6th to 5th among synthesizer brands in New Zealand.

How did search popularity change for New Zealand synthesizer brands in September 2026?

6 changes

  1. In September 2026, Moog overtook Novation to rank 3rd among synthesizer brands in New Zealand, with 16% of the searches.

  2. In September 2026, Yamaha overtook Arturia to rank 5th among synthesizer brands in New Zealand, with 9.1% of the searches.

  3. In September 2026, Sequential gained share of searches among synthesizer brands in New Zealand, from 20% to 20.6%.

  4. In September 2026, Korg lost share of searches among synthesizer brands in New Zealand, from 36.6% to 32.1%.

  5. In September 2026, Arturia lost share of searches among synthesizer brands in New Zealand, from 8.8% to 7.3%.

  6. Estimated monthly branded searches for Roland in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are Yamaha’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yamaha amp
  • yamaha atv
  • yamaha av receiver
  • yamaha dirt bike
  • yamaha drum kit
  • yamaha drums
  • yamaha quad bike
  • yamaha receiver
  • yamaha soundbar
  • yamaha thr

Do you work for Yamaha? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Yamaha compete?

Yamaha is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home cinema brands8th of 80.19%Show ranking
Soundbar brands7th of 70.09%Show ranking
Dirt bikes brands4th of 40.55%Show ranking
Surround sound system brands6th of 80.86%Show ranking
ATV and side-by-side brands6th of 71.4%Show ranking
Guitar amp brands4th of 76.2%Show ranking
Synthesizer brands5th of 79.1%Shown above
AV receiver brands4th of 514.9%Show ranking
Drum kit brands4th of 611.7%Show ranking
Studio monitor brands1st of 544.1%Show ranking
PA system brands1st of 553.1%Show ranking
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