Brandwave

RCF vs Yamaha:Which is more popular?

In September 2026, Yamaha had more branded searches than RCF among PA system brands in New Zealand. Yamaha had about 260 branded searches, while RCF had 80. Yamaha made up 53.1% of all PA system brand searches we track, and RCF accounted for 16.3%. When we asked ChatGPT and Google AI Overviews about PA system brands, Yamaha appeared in all five answers and RCF in three. Yamaha was mentioned before RCF in every answer.

Among PA system brands in New Zealand in September 2026

Who do people search for more?

Yamaha, about 3 searches for every 1 for RCF

Yamaha 260 searchesRCF 80 searches

Who does AI mention more?

Yamaha, mentioned in every answer we collected

Yamaha in 5 of 5RCF in 3 of 5

Who does AI recommend more?

Yamaha, named ahead of RCF in every answer

Yamaha first in 4RCF never first

Follow RCF vs Yamaha and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top PA system brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yamaha appeared in all five answers. RCF was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Yamaha was listed before RCF in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha1st
  2. JBL Professional2nd
  3. QSC3rd
  4. RCF4th
  5. Electro-Voice5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RCF3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JBL Professional3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QSC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electro-Voice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about PA system brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is RCF or Yamaha more popular in search?

This chart shows how often people search Google for RCF and Yamaha by name. Each line represents a brand's share of searches for all five PA system brands we track, month by month, from searches in New Zealand.

RCF and Yamaha among PA system brands in New Zealand, by month

Share of searches by month for Yamaha, RCF. The figures are in the table below the chart.

View monthly share of searches table
MonthYamahaQSCRCFJBL ProfessionalElectro-Voice
Oct 202545.7%21.7%17.4%8.7%6.5%
Nov 202543.8%25%16.7%10.4%4.2%
Dec 202553.1%16.3%16.3%8.2%6.1%
Jan 202636.2%25.5%21.3%10.6%6.4%
Feb 202648.8%23.3%14%9.3%4.7%
Mar 202646.7%22.2%17.8%6.7%6.7%
Apr 202642.9%20.4%20.4%6.1%10.2%
May 202642.9%24.5%16.3%10.2%6.1%
Jun 202643.6%25.6%15.4%7.7%7.7%
Jul 202646.7%22.2%17.8%8.9%4.4%
Aug 202646.7%22.2%17.8%6.7%6.7%
Sep 202653.1%20.4%16.3%8.2%2%

How has the RCF and Yamaha comparison changed over the last 12 months?

3 findings
  • Yamaha was ahead of RCF in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, RCF’s share of searches among PA system brands in New Zealand moved from 17.4% to 16.3%, and its estimated monthly branded searches held steady at 80.
  • Across the 12 months ending September 2026, Yamaha’s share of searches among PA system brands in New Zealand moved from 45.7% to 53.1%, and its estimated monthly branded searches moved from 210 to 260.

How did search popularity change for New Zealand PA system brands in September 2026?

2 changes
  1. In September 2026, Yamaha gained share of searches among PA system brands in New Zealand, from 46.7% to 53.1%.

  2. In September 2026, RCF lost share of searches among PA system brands in New Zealand, from 17.8% to 16.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using RCF’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

RCF

2 branded search terms

  • rcf audio
  • rcf speakers

Yamaha

1 branded search term

  • yamaha amp

How the Brand Demand Index is measured

Other head-to-heads among PA system brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.