Brandwave

How popular isRCF?

In September 2026, people searched for RCF by name about 80 times in New Zealand, about the same as the previous year. These searches made up 16.3% of all New Zealand PA system brand searches, placing RCF third out of five brands. When we asked both ChatGPT and Google AI Overviews about PA system brands, RCF appeared in three of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

RCF is the third most searched of 5 competitors and the fourth most recommended in AI answers.

  1. YamahaShare of searches 53.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. QSCShare of searches 20.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. RCFShare of searches 16.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. JBL ProfessionalShare of searches 8.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Electro-VoiceShare of searches 2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top PA system brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RCF was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. RCF is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha1st
  2. JBL Professional2nd
  3. QSC3rd
  4. RCF4th
  5. Electro-Voice5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RCF3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JBL Professional3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QSC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electro-Voice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about PA system brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which PA system brands compete with RCF?

RCF against PA system brands in New Zealand, by month

Share of searches by month for Yamaha, QSC, RCF, JBL Professional, Electro-Voice. The figures are in the table below the chart.

View monthly share of searches table
MonthYamahaQSCRCFJBL ProfessionalElectro-Voice
Oct 202545.7%21.7%17.4%8.7%6.5%
Nov 202543.8%25%16.7%10.4%4.2%
Dec 202553.1%16.3%16.3%8.2%6.1%
Jan 202636.2%25.5%21.3%10.6%6.4%
Feb 202648.8%23.3%14%9.3%4.7%
Mar 202646.7%22.2%17.8%6.7%6.7%
Apr 202642.9%20.4%20.4%6.1%10.2%
May 202642.9%24.5%16.3%10.2%6.1%
Jun 202643.6%25.6%15.4%7.7%7.7%
Jul 202646.7%22.2%17.8%8.9%4.4%
Aug 202646.7%22.2%17.8%6.7%6.7%
Sep 202653.1%20.4%16.3%8.2%2%

  1. 1.Yamaha

    53.1%

    Held 1st. 260 estimated branded searches, +23.8% vs prior month. Share +6.4 points.

  2. 2.QSC

    20.4%

    Held 2nd. 100 estimated branded searches, 0% vs prior month. Share -1.8 points.

  3. 3.RCF

    16.3%

    Held 3rd. 80 estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.JBL Professional

    8.2%

    Moved from 5th to 4th. 40 estimated branded searches, +33.3% vs prior month. Share +1.5 points.

  5. 5.Electro-Voice

    2%

    Moved from 4th to 5th. 10 estimated branded searches, -66.7% vs prior month. Share -4.6 points.

Compare popularity between RCF and its closest rivals

Every comparison with RCF

2 comparisons

How has branded search demand for RCF changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for RCF in New Zealand held steady at 80.
  • Across the 12 months ending September 2026, RCF’s share of searches among PA system brands in New Zealand decreased from 17.4% to 16.3%.
  • Across the 12 months ending September 2026, RCF’s share of searches among PA system brands in New Zealand peaked at 21.3% in January 2026 and was lowest at 14% in February 2026.

How did search popularity change for New Zealand PA system brands in September 2026?

5 changes

  1. In September 2026, JBL Professional overtook Electro-Voice to rank 4th among PA system brands in New Zealand, with 8.2% of the searches.

  2. In September 2026, Yamaha gained share of searches among PA system brands in New Zealand, from 46.7% to 53.1%.

  3. In September 2026, Electro-Voice lost share of searches among PA system brands in New Zealand, from 6.7% to 2%.

  4. In September 2026, QSC lost share of searches among PA system brands in New Zealand, from 22.2% to 20.4%.

  5. In September 2026, RCF lost share of searches among PA system brands in New Zealand, from 17.8% to 16.3%.

How are RCF’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using RCF’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rcf audio
  • rcf speakers

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How the Brand Demand Index is measured

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