Brandwave

Bose vs Yamaha:Which is more popular?

In September 2026, Bose had more branded searches than Yamaha among home cinema brands in New Zealand. Bose had about 11,200 branded searches, while Yamaha had 140. Bose made up 15.1% of all home cinema brand searches we track, and Yamaha accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about home cinema brands, Yamaha appeared in three of the five answers and Bose in none.

Among home cinema brands in New Zealand in September 2026

Who do people search for more?

Bose, about 80 searches for every 1 for Yamaha

Bose 11.2K searchesYamaha 140 searches

Who does AI mention more?

Yamaha, mentioned in 3 of 5 answers, Bose in 0

Yamaha in 3 of 5Bose in 0 of 5

Who does AI recommend more?

Yamaha, the only one of the two named

Yamaha first in 3Bose never named

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Top home cinema brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yamaha was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bose did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sonos1st
  2. Sony2nd
  3. Samsung3rd
  4. Denon4th
  5. JBL5th
  6. Yamaha6th
  7. LG7th
  8. Bose–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sonos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JBL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Denon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home cinema brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Bose or Yamaha more popular in search?

This chart shows how often people search Google for Bose and Yamaha by name. Each line represents a brand's share of searches for all eight home cinema brands we track, month by month, from searches in New Zealand.

Bose and Yamaha among home cinema brands in New Zealand, by month

Share of searches by month for Bose, Yamaha. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyBoseSonosSamsungLGDenonYamaha
Oct 202549%23.4%18.3%7.6%0.6%0.43%0.32%0.22%
Nov 202550.1%22.4%17.6%8.7%0.52%0.39%0.28%0.13%
Dec 202559.6%17.6%14.7%7%0.44%0.27%0.24%0.13%
Jan 202652.9%21.9%15.7%7.9%0.59%0.43%0.4%0.21%
Feb 202650.3%24.6%15.8%7.8%0.61%0.46%0.33%0.19%
Mar 202647.9%24.9%16.2%9.1%0.68%0.51%0.45%0.23%
Apr 202651.9%22.4%15.2%8.7%0.61%0.58%0.41%0.19%
May 202649.6%23.6%16.8%8.4%0.5%0.47%0.4%0.28%
Jun 202650.1%23%17.2%8%0.49%0.57%0.32%0.21%
Jul 202650.2%23.7%16.4%8%0.59%0.5%0.4%0.21%
Aug 202651.9%20.8%17.2%8.4%0.69%0.48%0.3%0.2%
Sep 202652.6%22.9%15.1%8%0.52%0.38%0.28%0.19%

How has the Bose and Yamaha comparison changed over the last 12 months?

3 findings
  • Bose was ahead of Yamaha in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bose’s share of searches among home cinema brands in New Zealand moved from 18.3% to 15.1%, and its estimated monthly branded searches moved from 11.9K to 11.2K.
  • Across the 12 months ending September 2026, Yamaha’s share of searches among home cinema brands in New Zealand moved from 0.22% to 0.19%, and its estimated monthly branded searches held steady at 140.

How did search popularity change for New Zealand home cinema brands in September 2026?

1 change

  1. In September 2026, Bose lost share of searches among home cinema brands in New Zealand, from 17.2% to 15.1%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Bose’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bose

7 branded search terms

  • bose
  • bose ear phones
  • bose qc
  • bose soundbar
  • bose soundlink
  • bose soundlink flex
  • bose speakers

Yamaha

2 branded search terms

  • yamaha av receiver
  • yamaha receiver

How the Brand Demand Index is measured

Other head-to-heads among home cinema brands

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