Bose vs JBL:Which is more popular?
In September 2026, JBL had more branded searches than Bose among home cinema brands in New Zealand. JBL had about 39,300 branded searches, while Bose had 11,200. JBL made up 52.6% of all home cinema brand searches we track, and Bose accounted for 15.1%. When we asked ChatGPT and Google AI Overviews about home cinema brands, JBL appeared in three of the five answers and Bose in none.
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Top home cinema brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, JBL was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bose did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sonos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
JBL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Samsung3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Denon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yamaha3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home cinema brands
5 answers
Asked ChatGPT
“Which home cinema brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best home cinema brands in New Zealand?”
Asked ChatGPT
“What's the best home cinema brand in New Zealand for a better movie setup?”
Searched Google, AI Overview
“home theatre system nz”
- 1Sony
- 1
Searched Google, AI Overview
“surround sound brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Bose or JBL more popular in search?
This chart shows how often people search Google for Bose and JBL by name. Each line represents a brand's share of searches for all eight home cinema brands we track, month by month, from searches in New Zealand.
Share of searches by month for JBL, Bose. The figures are in the table below the chart.
View monthly share of searches table
| Month | JBL | Sony | Bose | Sonos | Samsung | LG | Denon | Yamaha |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 23.4% | 18.3% | 7.6% | 0.6% | 0.43% | 0.32% | 0.22% |
| Nov 2025 | 50.1% | 22.4% | 17.6% | 8.7% | 0.52% | 0.39% | 0.28% | 0.13% |
| Dec 2025 | 59.6% | 17.6% | 14.7% | 7% | 0.44% | 0.27% | 0.24% | 0.13% |
| Jan 2026 | 52.9% | 21.9% | 15.7% | 7.9% | 0.59% | 0.43% | 0.4% | 0.21% |
| Feb 2026 | 50.3% | 24.6% | 15.8% | 7.8% | 0.61% | 0.46% | 0.33% | 0.19% |
| Mar 2026 | 47.9% | 24.9% | 16.2% | 9.1% | 0.68% | 0.51% | 0.45% | 0.23% |
| Apr 2026 | 51.9% | 22.4% | 15.2% | 8.7% | 0.61% | 0.58% | 0.41% | 0.19% |
| May 2026 | 49.6% | 23.6% | 16.8% | 8.4% | 0.5% | 0.47% | 0.4% | 0.28% |
| Jun 2026 | 50.1% | 23% | 17.2% | 8% | 0.49% | 0.57% | 0.32% | 0.21% |
| Jul 2026 | 50.2% | 23.7% | 16.4% | 8% | 0.59% | 0.5% | 0.4% | 0.21% |
| Aug 2026 | 51.9% | 20.8% | 17.2% | 8.4% | 0.69% | 0.48% | 0.3% | 0.2% |
| Sep 2026 | 52.6% | 22.9% | 15.1% | 8% | 0.52% | 0.38% | 0.28% | 0.19% |
How has the Bose and JBL comparison changed over the last 12 months?
3 findings
- JBL was ahead of Bose in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bose’s share of searches among home cinema brands in New Zealand moved from 18.3% to 15.1%, and its estimated monthly branded searches moved from 11.9K to 11.2K.
- Across the 12 months ending September 2026, JBL’s share of searches among home cinema brands in New Zealand moved from 49% to 52.6%, and its estimated monthly branded searches moved from 31.8K to 39.3K.
How did search popularity change for New Zealand home cinema brands in September 2026?
2 changes
In September 2026, JBL gained share of searches among home cinema brands in New Zealand, from 51.9% to 52.6%.
In September 2026, Bose lost share of searches among home cinema brands in New Zealand, from 17.2% to 15.1%.
How are branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Bose’s and JBL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among home cinema brands
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