How popular isSonos?
In September 2026, people searched for Sonos by name about 7,970 times in New Zealand, a 23.8% increase from the previous year. These searches made up 8% of all New Zealand home cinema brand searches, placing Sonos fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about home cinema brands, Sonos appeared in four of the five answers and was the most recommended of the eight.
Sonos is the fourth most searched of 8 competitors and the most recommended in AI answers.
JBLShare of searches 52.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
SonyShare of searches 22.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
BoseShare of searches 15.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SonosShare of searches 8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
SamsungShare of searches 0.52%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top home cinema brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sonos was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sonos is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sonos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- JBL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Denon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yamaha3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home cinema brands
5 answers
Asked ChatGPT
“Which home cinema brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best home cinema brands in New Zealand?”
Asked ChatGPT
“What's the best home cinema brand in New Zealand for a better movie setup?”
Searched Google, AI Overview
“home theatre system nz”
- 1Sony
- 1
Searched Google, AI Overview
“surround sound brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which home cinema brands compete with Sonos?
Share of searches by month for JBL, Sony, Bose, Sonos. The figures are in the table below the chart.
View monthly share of searches table
| Month | JBL | Sony | Bose | Sonos | Samsung | LG | Denon | Yamaha |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 23.4% | 18.3% | 7.6% | 0.6% | 0.43% | 0.32% | 0.22% |
| Nov 2025 | 50.1% | 22.4% | 17.6% | 8.7% | 0.52% | 0.39% | 0.28% | 0.13% |
| Dec 2025 | 59.6% | 17.6% | 14.7% | 7% | 0.44% | 0.27% | 0.24% | 0.13% |
| Jan 2026 | 52.9% | 21.9% | 15.7% | 7.9% | 0.59% | 0.43% | 0.4% | 0.21% |
| Feb 2026 | 50.3% | 24.6% | 15.8% | 7.8% | 0.61% | 0.46% | 0.33% | 0.19% |
| Mar 2026 | 47.9% | 24.9% | 16.2% | 9.1% | 0.68% | 0.51% | 0.45% | 0.23% |
| Apr 2026 | 51.9% | 22.4% | 15.2% | 8.7% | 0.61% | 0.58% | 0.41% | 0.19% |
| May 2026 | 49.6% | 23.6% | 16.8% | 8.4% | 0.5% | 0.47% | 0.4% | 0.28% |
| Jun 2026 | 50.1% | 23% | 17.2% | 8% | 0.49% | 0.57% | 0.32% | 0.21% |
| Jul 2026 | 50.2% | 23.7% | 16.4% | 8% | 0.59% | 0.5% | 0.4% | 0.21% |
| Aug 2026 | 51.9% | 20.8% | 17.2% | 8.4% | 0.69% | 0.48% | 0.3% | 0.2% |
| Sep 2026 | 52.6% | 22.9% | 15.1% | 8% | 0.52% | 0.38% | 0.28% | 0.19% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.6% | 39.3K | +9.5% | +0.7 points | |
| 2, held 2nd | 22.9% | 17.1K | +18.8% | +2.1 points | |
| 3, held 3rd | 15.1% | 11.2K | -5.3% | -2.1 points | |
| 4, held 4th | 8% | 6K | +2.6% | -0.4 points | |
| 5, held 5th | 0.52% | 390 | -18.8% | -0.2 points | |
| 6, held 6th | 0.38% | 280 | -15.2% | -0.1 points | |
| 7, held 7th | 0.28% | 210 | 0% | 0 points | |
| 8, held 8th | 0.19% | 140 | 0% | 0 points |
1.
JBL52.6%
Held 1st. 39.3K estimated branded searches, +9.5% vs prior month. Share +0.7 points.
2.
Sony22.9%
Held 2nd. 17.1K estimated branded searches, +18.8% vs prior month. Share +2.1 points.
3.
Bose15.1%
Held 3rd. 11.2K estimated branded searches, -5.3% vs prior month. Share -2.1 points.
4.
Sonos8%
Held 4th. 6K estimated branded searches, +2.6% vs prior month. Share -0.4 points.
5.
Samsung0.52%
Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.2 points.
6.
LG0.38%
Held 6th. 280 estimated branded searches, -15.2% vs prior month. Share -0.1 points.
7.
Denon0.28%
Held 7th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
8.
Yamaha0.19%
Held 8th. 140 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Sonos and its closest rivals
Every comparison with Sonos
20 comparisons
- Bose vs Sonos
- JBL vs Sonos
- Sonos vs Sony
- Sonos vs Ultimate Ears
- Google Nest vs Sonos
- Marshall vs Sonos
- Amazon Echo vs Sonos
- Apple HomePod vs Sonos
- Sonos vs Soundcore
- Edifier vs Sonos
- Bang & Olufsen vs Sonos
- Bowers & Wilkins vs Sonos
- KEF vs Sonos
- Samsung vs Sonos
- LG vs Sonos
- Denon vs Sonos
- Q Acoustics vs Sonos
- Panasonic vs Sonos
- Sonos vs Yamaha
- DALI vs Sonos
How has branded search demand for Sonos changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sonos in New Zealand rose from 6.4K to 8K.
- Across the 12 months ending September 2026, Sonos’ share of searches among home cinema brands in New Zealand peaked at 9.1% in March 2026 and was lowest at 7% in December 2025.
How did search popularity change for New Zealand home cinema brands in September 2026?
4 changes
In September 2026, Sony gained share of searches among home cinema brands in New Zealand, from 20.8% to 22.9%.
In September 2026, JBL gained share of searches among home cinema brands in New Zealand, from 51.9% to 52.6%.
In September 2026, Bose lost share of searches among home cinema brands in New Zealand, from 17.2% to 15.1%.
Estimated monthly branded searches for Sonos in New Zealand rose 20.4% over 12 measured months, from 5K to 6K in September 2026.
How are Sonos’ branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Sonos’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sonos
- sonos amp
- sonos arc
- sonos bluetooth speaker
- sonos five
- sonos move
- sonos one
- sonos play
- sonos port
- sonos ray
- sonos roam
- sonos sound bars
- sonos soundbar
- sonos speaker
- sonos sub
Do you work for Sonos? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Sonos compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Speaker brands | 4th of 12 | 9.1% | Show ranking |
| Bluetooth speaker brands | 4th of 8 | 7.4% | Show ranking |
| Home cinema brands | 4th of 8 | 8% | Shown above |
| Soundbar brands | 3rd of 7 | 10.4% | Show ranking |
| Soundbar with subwoofer brands | 4th of 6 | 11.9% | Show ranking |
| Surround sound system brands | 3rd of 8 | 19.7% | Show ranking |
| Smart speaker brands | 2nd of 5 | 29.9% | Show ranking |
Is Sonos your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.