Brandwave

How popular isSonos?

In September 2026, people searched for Sonos by name about 7,970 times in New Zealand, a 23.8% increase from the previous year. These searches made up 11.9% of all New Zealand soundbar with subwoofer brand searches, placing Sonos fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about soundbar with subwoofer brands, Sonos appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Sonos is the fourth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. JBLShare of searches 38.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SonyShare of searches 35.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. BoseShare of searches 12.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. SonosShare of searches 11.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. SamsungShare of searches 0.81%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top soundbar with subwoofer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sonos was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sonos is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. Samsung2nd
  3. LG3rd
  4. Sony4th
  5. Sonos5th
  6. Bose6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonos2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bose1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soundbar with subwoofer brands

5 answers

  • Asked ChatGPT

    “Which soundbar with subwoofer brand should I go to in New Zealand?”

    1. 1Samsung
    2. 2JBL
    3. 3Sony
    4. 4Sonos
    5. 5LG

  • Asked ChatGPT

    “What are the best soundbar with subwoofer brands in New Zealand?”

    1. 1Samsung
    2. 2JBL
    3. 3Sony
    4. 4Sonos
    5. 5Bose
    6. 6LG

  • Asked ChatGPT

    “What's the best soundbar with subwoofer brand in New Zealand for deep bass?”

    1. 1Samsung
    2. 2JBL

  • Searched Google, AI Overview

    “soundbar with subwoofer nz”

    1. 1JBL
    2. 2LG
    3. 3Sony

  • Searched Google, AI Overview

    “soundbar and subwoofer”

    1. 1JBL
    2. 2LG
    3. 3Samsung

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which soundbar with subwoofer brands compete with Sonos?

Sonos against soundbar with subwoofer brands in New Zealand, by month

Share of searches by month for JBL, Sony, Bose, Sonos. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyBoseSonosSamsungLG
Oct 202536%35.5%15.6%11.3%0.91%0.65%
Nov 202537%33.6%15.2%12.7%0.79%0.59%
Dec 202546.6%28.4%12.9%11%0.71%0.43%
Jan 202641.5%32.5%13.1%11.3%0.88%0.63%
Feb 202636.4%37.4%13.2%11.4%0.93%0.7%
Mar 202635.2%36.8%13.1%13.1%1%0.75%
Apr 202640%33.6%12.2%12.4%0.92%0.87%
May 202636.2%35.5%14.7%12.2%0.75%0.7%
Jun 202636.9%34.4%15.5%11.6%0.73%0.85%
Jul 202637.1%35.4%14.3%11.6%0.89%0.75%
Aug 202636.8%33.1%15.3%13%1.1%0.76%
Sep 202638.7%35.4%12.5%11.9%0.81%0.58%

  1. 1.JBL

    38.7%

    Held 1st. 18.7K estimated branded searches, +16.9% vs prior month. Share +2 points.

  2. 2.Sony

    35.4%

    Held 2nd. 17.1K estimated branded searches, +18.8% vs prior month. Share +2.3 points.

  3. 3.Bose

    12.5%

    Held 3rd. 6K estimated branded searches, -9.4% vs prior month. Share -2.8 points.

  4. 4.Sonos

    11.9%

    Held 4th. 5.8K estimated branded searches, +1.9% vs prior month. Share -1 points.

  5. 5.Samsung

    0.81%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.3 points.

  6. 6.LG

    0.58%

    Held 6th. 280 estimated branded searches, -15.2% vs prior month. Share -0.2 points.

Compare popularity between Sonos and its closest rivals

Every comparison with Sonos

20 comparisons

How has branded search demand for Sonos changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sonos in New Zealand rose from 6.4K to 8K.
  • Across the 12 months ending September 2026, Sonos’ share of searches among soundbar with subwoofer brands in New Zealand increased from 11.3% to 11.9%.
  • Across the 12 months ending September 2026, Sonos’ share of searches among soundbar with subwoofer brands in New Zealand peaked at 13.1% in March 2026 and was lowest at 11% in December 2025.

How did search popularity change for New Zealand soundbar with subwoofer brands in September 2026?

4 changes

  1. In September 2026, Sony gained share of searches among soundbar with subwoofer brands in New Zealand, from 33.1% to 35.4%.

  2. In September 2026, JBL gained share of searches among soundbar with subwoofer brands in New Zealand, from 36.8% to 38.7%.

  3. In September 2026, Bose lost share of searches among soundbar with subwoofer brands in New Zealand, from 15.3% to 12.5%.

  4. In September 2026, Sonos lost share of searches among soundbar with subwoofer brands in New Zealand, from 13% to 11.9%.

How are Sonos’ branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Sonos’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sonos
  • sonos amp
  • sonos arc
  • sonos bluetooth speaker
  • sonos five
  • sonos move
  • sonos one
  • sonos play
  • sonos port
  • sonos ray
  • sonos roam
  • sonos sound bars
  • sonos soundbar
  • sonos speaker
  • sonos sub

Do you work for Sonos? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sonos compete?

Sonos is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Speaker brands4th of 129.1%Show ranking
Bluetooth speaker brands4th of 87.4%Show ranking
Home cinema brands4th of 88%Show ranking
Soundbar brands3rd of 710.4%Show ranking
Soundbar with subwoofer brands4th of 611.9%Shown above
Surround sound system brands3rd of 819.7%Show ranking
Smart speaker brands2nd of 529.9%Show ranking
Creator with pink hair and a pink jacket

Is Sonos your brand?

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