Brandwave

LG vs Sonos:Which is more popular?

In September 2026, Sonos had more branded searches than LG among soundbar with subwoofer brands in New Zealand. Sonos had about 5,760 branded searches, while LG had 280. Sonos made up 11.9% of all soundbar with subwoofer brand searches we track, and LG accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about soundbar with subwoofer brands, LG appeared in four of the five answers and Sonos in two. LG and Sonos were each mentioned first in two of the four answers that named either.

Among soundbar with subwoofer brands in New Zealand in September 2026

Who do people search for more?

Sonos, about 21 searches for every 1 for LG

Sonos 5.8K searchesLG 280 searches

Who does AI mention more?

LG, mentioned in 4 of 5 answers, Sonos in 2

LG in 4 of 5Sonos in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

LG first in 2Sonos first in 2

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Top soundbar with subwoofer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sonos was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. LG and Sonos were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. Samsung2nd
  3. LG3rd
  4. Sony4th
  5. Sonos5th
  6. Bose6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonos2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bose1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soundbar with subwoofer brands

5 answers
  • Asked ChatGPT

    “Which soundbar with subwoofer brand should I go to in New Zealand?”

    1. 1Samsung
    2. 2JBL
    3. 3Sony
    4. 4Sonos
    5. 5LG
  • Asked ChatGPT

    “What are the best soundbar with subwoofer brands in New Zealand?”

    1. 1Samsung
    2. 2JBL
    3. 3Sony
    4. 4Sonos
    5. 5Bose
    6. 6LG
  • Asked ChatGPT

    “What's the best soundbar with subwoofer brand in New Zealand for deep bass?”

    1. 1Samsung
    2. 2JBL
  • Searched Google, AI Overview

    “soundbar with subwoofer nz”

    1. 1JBL
    2. 2LG
    3. 3Sony
  • Searched Google, AI Overview

    “soundbar and subwoofer”

    1. 1JBL
    2. 2LG
    3. 3Samsung

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is LG or Sonos more popular in search?

This chart shows how often people search Google for LG and Sonos by name. Each line represents a brand's share of searches for all six soundbar with subwoofer brands we track, month by month, from searches in New Zealand.

LG and Sonos among soundbar with subwoofer brands in New Zealand, by month

Share of searches by month for Sonos, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyBoseSonosSamsungLG
Oct 202536%35.5%15.6%11.3%0.91%0.65%
Nov 202537%33.6%15.2%12.7%0.79%0.59%
Dec 202546.6%28.4%12.9%11%0.71%0.43%
Jan 202641.5%32.5%13.1%11.3%0.88%0.63%
Feb 202636.4%37.4%13.2%11.4%0.93%0.7%
Mar 202635.2%36.8%13.1%13.1%1%0.75%
Apr 202640%33.6%12.2%12.4%0.92%0.87%
May 202636.2%35.5%14.7%12.2%0.75%0.7%
Jun 202636.9%34.4%15.5%11.6%0.73%0.85%
Jul 202637.1%35.4%14.3%11.6%0.89%0.75%
Aug 202636.8%33.1%15.3%13%1.1%0.76%
Sep 202638.7%35.4%12.5%11.9%0.81%0.58%

How has the LG and Sonos comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand soundbar with subwoofer brands in September 2026?

1 change
  1. In September 2026, Sonos lost share of searches among soundbar with subwoofer brands in New Zealand, from 13% to 11.9%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using LG’s and Sonos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

2 branded search terms

  • lg ultragear
  • lg ultragear 27

Sonos

11 branded search terms

  • sonos
  • sonos amp
  • sonos arc
  • sonos five
  • sonos move
  • sonos one
  • sonos play
  • sonos port
  • sonos ray
  • sonos roam
  • sonos sub

How the Brand Demand Index is measured

Other head-to-heads among soundbar with subwoofer brands

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