Bose vs Sonos:Which is more popular?
In September 2026, Bose had more branded searches than Sonos among soundbar with subwoofer brands in New Zealand. Bose had about 6,040 branded searches, while Sonos had 5,760. Bose made up 12.5% of all soundbar with subwoofer brand searches we track, and Sonos accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about soundbar with subwoofer brands, Sonos appeared in two of the five answers and Bose in one. Sonos was mentioned before Bose in every answer that named either.
Who do people search for more?
Bose and Sonos are searched for about as often as each other.
Who does AI recommend more?
Sonos, named ahead of Bose in 2 of 2 answers
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Top soundbar with subwoofer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sonos was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bose was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sonos was listed before Bose in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Samsung4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sonos2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bose1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about soundbar with subwoofer brands
5 answers
Asked ChatGPT
“Which soundbar with subwoofer brand should I go to in New Zealand?”
Asked ChatGPT
“What are the best soundbar with subwoofer brands in New Zealand?”
Asked ChatGPT
“What's the best soundbar with subwoofer brand in New Zealand for deep bass?”
Searched Google, AI Overview
“soundbar with subwoofer nz”
Searched Google, AI Overview
“soundbar and subwoofer”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bose or Sonos more popular in search?
This chart shows how often people search Google for Bose and Sonos by name. Each line represents a brand's share of searches for all six soundbar with subwoofer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bose, Sonos. The figures are in the table below the chart.
View monthly share of searches table
| Month | JBL | Sony | Bose | Sonos | Samsung | LG |
|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 35.5% | 15.6% | 11.3% | 0.91% | 0.65% |
| Nov 2025 | 37% | 33.6% | 15.2% | 12.7% | 0.79% | 0.59% |
| Dec 2025 | 46.6% | 28.4% | 12.9% | 11% | 0.71% | 0.43% |
| Jan 2026 | 41.5% | 32.5% | 13.1% | 11.3% | 0.88% | 0.63% |
| Feb 2026 | 36.4% | 37.4% | 13.2% | 11.4% | 0.93% | 0.7% |
| Mar 2026 | 35.2% | 36.8% | 13.1% | 13.1% | 1% | 0.75% |
| Apr 2026 | 40% | 33.6% | 12.2% | 12.4% | 0.92% | 0.87% |
| May 2026 | 36.2% | 35.5% | 14.7% | 12.2% | 0.75% | 0.7% |
| Jun 2026 | 36.9% | 34.4% | 15.5% | 11.6% | 0.73% | 0.85% |
| Jul 2026 | 37.1% | 35.4% | 14.3% | 11.6% | 0.89% | 0.75% |
| Aug 2026 | 36.8% | 33.1% | 15.3% | 13% | 1.1% | 0.76% |
| Sep 2026 | 38.7% | 35.4% | 12.5% | 11.9% | 0.81% | 0.58% |
How has the Bose and Sonos comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Sonos took it in March 2026, Bose took it in May 2026.
- Across the 12 months ending September 2026, Bose’s share of searches among soundbar with subwoofer brands in New Zealand moved from 15.6% to 12.5%, and its estimated monthly branded searches moved from 6.7K to 6K.
- Across the 12 months ending September 2026, Sonos’ share of searches among soundbar with subwoofer brands in New Zealand moved from 11.3% to 11.9%, and its estimated monthly branded searches moved from 4.8K to 5.8K.
How did search popularity change for New Zealand soundbar with subwoofer brands in September 2026?
2 changes
In September 2026, Bose lost share of searches among soundbar with subwoofer brands in New Zealand, from 15.3% to 12.5%.
In September 2026, Sonos lost share of searches among soundbar with subwoofer brands in New Zealand, from 13% to 11.9%.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Bose’s and Sonos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among soundbar with subwoofer brands
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