Brandwave

How popular isBose?

In September 2026, people searched for Bose by name about 15,700 times in New Zealand, a 5.5% decrease from the previous year. These searches made up 12.5% of all New Zealand soundbar with subwoofer brand searches, placing Bose third out of six brands. When we asked both ChatGPT and Google AI Overviews about soundbar with subwoofer brands, Bose appeared in one of the five answers and was the sixth most recommended of the six.

Search and AI answers in September 2026

Bose is the third most searched of 6 competitors and the sixth most recommended in AI answers.

  1. JBLShare of searches 38.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SonyShare of searches 35.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. BoseShare of searches 12.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. SonosShare of searches 11.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. SamsungShare of searches 0.81%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top soundbar with subwoofer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bose was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bose is the sixth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. Samsung2nd
  3. LG3rd
  4. Sony4th
  5. Sonos5th
  6. Bose6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonos2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bose1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soundbar with subwoofer brands

5 answers

  • Asked ChatGPT

    “Which soundbar with subwoofer brand should I go to in New Zealand?”

    1. 1Samsung
    2. 2JBL
    3. 3Sony
    4. 4Sonos
    5. 5LG

  • Asked ChatGPT

    “What are the best soundbar with subwoofer brands in New Zealand?”

    1. 1Samsung
    2. 2JBL
    3. 3Sony
    4. 4Sonos
    5. 5Bose
    6. 6LG

  • Asked ChatGPT

    “What's the best soundbar with subwoofer brand in New Zealand for deep bass?”

    1. 1Samsung
    2. 2JBL

  • Searched Google, AI Overview

    “soundbar with subwoofer nz”

    1. 1JBL
    2. 2LG
    3. 3Sony

  • Searched Google, AI Overview

    “soundbar and subwoofer”

    1. 1JBL
    2. 2LG
    3. 3Samsung

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which soundbar with subwoofer brands compete with Bose?

Bose against soundbar with subwoofer brands in New Zealand, by month

Share of searches by month for JBL, Sony, Bose, Sonos. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyBoseSonosSamsungLG
Oct 202536%35.5%15.6%11.3%0.91%0.65%
Nov 202537%33.6%15.2%12.7%0.79%0.59%
Dec 202546.6%28.4%12.9%11%0.71%0.43%
Jan 202641.5%32.5%13.1%11.3%0.88%0.63%
Feb 202636.4%37.4%13.2%11.4%0.93%0.7%
Mar 202635.2%36.8%13.1%13.1%1%0.75%
Apr 202640%33.6%12.2%12.4%0.92%0.87%
May 202636.2%35.5%14.7%12.2%0.75%0.7%
Jun 202636.9%34.4%15.5%11.6%0.73%0.85%
Jul 202637.1%35.4%14.3%11.6%0.89%0.75%
Aug 202636.8%33.1%15.3%13%1.1%0.76%
Sep 202638.7%35.4%12.5%11.9%0.81%0.58%

  1. 1.JBL

    38.7%

    Held 1st. 18.7K estimated branded searches, +16.9% vs prior month. Share +2 points.

  2. 2.Sony

    35.4%

    Held 2nd. 17.1K estimated branded searches, +18.8% vs prior month. Share +2.3 points.

  3. 3.Bose

    12.5%

    Held 3rd. 6K estimated branded searches, -9.4% vs prior month. Share -2.8 points.

  4. 4.Sonos

    11.9%

    Held 4th. 5.8K estimated branded searches, +1.9% vs prior month. Share -1 points.

  5. 5.Samsung

    0.81%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.3 points.

  6. 6.LG

    0.58%

    Held 6th. 280 estimated branded searches, -15.2% vs prior month. Share -0.2 points.

Compare popularity between Bose and its closest rivals

Every comparison with Bose

25 comparisons

How has branded search demand for Bose changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bose in New Zealand fell from 16.6K to 15.7K.
  • Across the 12 months ending September 2026, Bose’s share of searches among soundbar with subwoofer brands in New Zealand decreased from 15.6% to 12.5%.
  • Across the 12 months ending September 2026, Bose’s share of searches among soundbar with subwoofer brands in New Zealand peaked at 15.6% in October 2025 and was lowest at 12.2% in April 2026.

How did search popularity change for New Zealand soundbar with subwoofer brands in September 2026?

4 changes

  1. In September 2026, Sony gained share of searches among soundbar with subwoofer brands in New Zealand, from 33.1% to 35.4%.

  2. In September 2026, JBL gained share of searches among soundbar with subwoofer brands in New Zealand, from 36.8% to 38.7%.

  3. In September 2026, Bose lost share of searches among soundbar with subwoofer brands in New Zealand, from 15.3% to 12.5%.

  4. In September 2026, Sonos lost share of searches among soundbar with subwoofer brands in New Zealand, from 13% to 11.9%.

How are Bose’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Bose’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bose
  • bose bluetooth speaker
  • bose cancelling headphones
  • bose ear phones
  • bose earbuds
  • bose earphones
  • bose open earbuds
  • bose qc
  • bose qc earbuds
  • bose qc headphones
  • bose soundbar
  • bose soundlink
  • bose soundlink flex
  • bose speakers
  • bose tv speaker

Do you work for Bose? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bose compete?

Bose is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Headphone brands4th of 107.3%Show ranking
Bluetooth headphones brands4th of 86.9%Show ranking
Bluetooth earbuds brands4th of 67.4%Show ranking
Earphones brands4th of 67.4%Show ranking
Ear buds brands4th of 47.4%Show ranking
Speaker brands3rd of 1213.5%Show ranking
Bluetooth speaker brands3rd of 814%Show ranking
Home cinema brands3rd of 815.1%Show ranking
Soundbar brands2nd of 719.6%Show ranking
Soundbar with subwoofer brands3rd of 612.5%Shown above
Surround sound system brands2nd of 820%Show ranking
Smart speaker brands1st of 539.7%Show ranking
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