Brandwave

How popular isJBL?

In September 2026, people searched for JBL by name about 46,600 times in New Zealand, a 24% increase from the previous year. These searches made up 38.7% of all New Zealand soundbar with subwoofer brand searches, placing JBL first out of six brands. When we asked both ChatGPT and Google AI Overviews about soundbar with subwoofer brands, JBL appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

JBL is the most searched of 6 competitors and the most recommended in AI answers.

  1. JBLShare of searches 38.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SonyShare of searches 35.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. BoseShare of searches 12.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. SonosShare of searches 11.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. SamsungShare of searches 0.81%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top soundbar with subwoofer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JBL appeared in all five answers. JBL is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. Samsung2nd
  3. LG3rd
  4. Sony4th
  5. Sonos5th
  6. Bose6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonos2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bose1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soundbar with subwoofer brands

5 answers

  • Asked ChatGPT

    “Which soundbar with subwoofer brand should I go to in New Zealand?”

    1. 1Samsung
    2. 2JBL
    3. 3Sony
    4. 4Sonos
    5. 5LG

  • Asked ChatGPT

    “What are the best soundbar with subwoofer brands in New Zealand?”

    1. 1Samsung
    2. 2JBL
    3. 3Sony
    4. 4Sonos
    5. 5Bose
    6. 6LG

  • Asked ChatGPT

    “What's the best soundbar with subwoofer brand in New Zealand for deep bass?”

    1. 1Samsung
    2. 2JBL

  • Searched Google, AI Overview

    “soundbar with subwoofer nz”

    1. 1JBL
    2. 2LG
    3. 3Sony

  • Searched Google, AI Overview

    “soundbar and subwoofer”

    1. 1JBL
    2. 2LG
    3. 3Samsung

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which soundbar with subwoofer brands compete with JBL?

JBL against soundbar with subwoofer brands in New Zealand, by month

Share of searches by month for JBL, Sony, Bose, Sonos. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyBoseSonosSamsungLG
Oct 202536%35.5%15.6%11.3%0.91%0.65%
Nov 202537%33.6%15.2%12.7%0.79%0.59%
Dec 202546.6%28.4%12.9%11%0.71%0.43%
Jan 202641.5%32.5%13.1%11.3%0.88%0.63%
Feb 202636.4%37.4%13.2%11.4%0.93%0.7%
Mar 202635.2%36.8%13.1%13.1%1%0.75%
Apr 202640%33.6%12.2%12.4%0.92%0.87%
May 202636.2%35.5%14.7%12.2%0.75%0.7%
Jun 202636.9%34.4%15.5%11.6%0.73%0.85%
Jul 202637.1%35.4%14.3%11.6%0.89%0.75%
Aug 202636.8%33.1%15.3%13%1.1%0.76%
Sep 202638.7%35.4%12.5%11.9%0.81%0.58%

  1. 1.JBL

    38.7%

    Held 1st. 18.7K estimated branded searches, +16.9% vs prior month. Share +2 points.

  2. 2.Sony

    35.4%

    Held 2nd. 17.1K estimated branded searches, +18.8% vs prior month. Share +2.3 points.

  3. 3.Bose

    12.5%

    Held 3rd. 6K estimated branded searches, -9.4% vs prior month. Share -2.8 points.

  4. 4.Sonos

    11.9%

    Held 4th. 5.8K estimated branded searches, +1.9% vs prior month. Share -1 points.

  5. 5.Samsung

    0.81%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.3 points.

  6. 6.LG

    0.58%

    Held 6th. 280 estimated branded searches, -15.2% vs prior month. Share -0.2 points.

Compare popularity between JBL and its closest rivals

Every comparison with JBL

22 comparisons

How has branded search demand for JBL changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for JBL in New Zealand rose from 37.6K to 46.6K.
  • Across the 12 months ending September 2026, JBL’s share of searches among soundbar with subwoofer brands in New Zealand increased from 36% to 38.7%.
  • Across the 12 months ending September 2026, JBL’s share of searches among soundbar with subwoofer brands in New Zealand peaked at 46.6% in December 2025 and was lowest at 35.2% in March 2026.

How did search popularity change for New Zealand soundbar with subwoofer brands in September 2026?

4 changes

  1. In September 2026, Sony gained share of searches among soundbar with subwoofer brands in New Zealand, from 33.1% to 35.4%.

  2. In September 2026, JBL gained share of searches among soundbar with subwoofer brands in New Zealand, from 36.8% to 38.7%.

  3. In September 2026, Bose lost share of searches among soundbar with subwoofer brands in New Zealand, from 15.3% to 12.5%.

  4. In September 2026, Sonos lost share of searches among soundbar with subwoofer brands in New Zealand, from 13% to 11.9%.

How are JBL’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using JBL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jbl
  • jbl bluetooth speaker
  • jbl boombox 4
  • jbl boombox3
  • jbl ear buds
  • jbl earbuds
  • jbl earphones
  • jbl headphones
  • jbl mic
  • jbl partybox
  • jbl partybox 320
  • jbl sound bar
  • jbl speaker
  • jbl wireless mic

Do you work for JBL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does JBL compete?

JBL is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Headphone brands2nd of 1023.7%Show ranking
Bluetooth headphones brands2nd of 824.1%Show ranking
Bluetooth earbuds brands2nd of 625.7%Show ranking
Earphones brands2nd of 625.9%Show ranking
Ear buds brands2nd of 426%Show ranking
Speaker brands1st of 1245%Show ranking
Bluetooth speaker brands1st of 848.8%Show ranking
Home cinema brands1st of 852.6%Show ranking
Soundbar brands1st of 768.5%Show ranking
Soundbar with subwoofer brands1st of 638.7%Shown above
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