Brandwave

JBL vs LG:Which is more popular?

In September 2026, JBL had more branded searches than LG among soundbar with subwoofer brands in New Zealand. JBL had about 18,700 branded searches, while LG had 280. JBL made up 38.7% of all soundbar with subwoofer brand searches we track, and LG accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about soundbar with subwoofer brands, JBL appeared in all five answers and LG in four. JBL was mentioned before LG in every answer.

Among soundbar with subwoofer brands in New Zealand in September 2026

Who do people search for more?

JBL, about 67 searches for every 1 for LG

JBL 18.7K searchesLG 280 searches

Who does AI mention more?

JBL, mentioned in every answer we collected

JBL in 5 of 5LG in 4 of 5

Who does AI recommend more?

JBL, named ahead of LG in every answer

JBL first in 5LG never first

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Top soundbar with subwoofer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JBL appeared in all five answers. LG was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. JBL was listed before LG in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. Samsung2nd
  3. LG3rd
  4. Sony4th
  5. Sonos5th
  6. Bose6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonos2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bose1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soundbar with subwoofer brands

5 answers
  • Asked ChatGPT

    “Which soundbar with subwoofer brand should I go to in New Zealand?”

    1. 1Samsung
    2. 2JBL
    3. 3Sony
    4. 4Sonos
    5. 5LG
  • Asked ChatGPT

    “What are the best soundbar with subwoofer brands in New Zealand?”

    1. 1Samsung
    2. 2JBL
    3. 3Sony
    4. 4Sonos
    5. 5Bose
    6. 6LG
  • Asked ChatGPT

    “What's the best soundbar with subwoofer brand in New Zealand for deep bass?”

    1. 1Samsung
    2. 2JBL
  • Searched Google, AI Overview

    “soundbar with subwoofer nz”

    1. 1JBL
    2. 2LG
    3. 3Sony
  • Searched Google, AI Overview

    “soundbar and subwoofer”

    1. 1JBL
    2. 2LG
    3. 3Samsung

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is JBL or LG more popular in search?

This chart shows how often people search Google for JBL and LG by name. Each line represents a brand's share of searches for all six soundbar with subwoofer brands we track, month by month, from searches in New Zealand.

JBL and LG among soundbar with subwoofer brands in New Zealand, by month

Share of searches by month for JBL, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyBoseSonosSamsungLG
Oct 202536%35.5%15.6%11.3%0.91%0.65%
Nov 202537%33.6%15.2%12.7%0.79%0.59%
Dec 202546.6%28.4%12.9%11%0.71%0.43%
Jan 202641.5%32.5%13.1%11.3%0.88%0.63%
Feb 202636.4%37.4%13.2%11.4%0.93%0.7%
Mar 202635.2%36.8%13.1%13.1%1%0.75%
Apr 202640%33.6%12.2%12.4%0.92%0.87%
May 202636.2%35.5%14.7%12.2%0.75%0.7%
Jun 202636.9%34.4%15.5%11.6%0.73%0.85%
Jul 202637.1%35.4%14.3%11.6%0.89%0.75%
Aug 202636.8%33.1%15.3%13%1.1%0.76%
Sep 202638.7%35.4%12.5%11.9%0.81%0.58%

How has the JBL and LG comparison changed over the last 12 months?

3 findings
  • JBL was ahead of LG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, JBL’s share of searches among soundbar with subwoofer brands in New Zealand moved from 36% to 38.7%, and its estimated monthly branded searches moved from 15.4K to 18.7K.
  • Across the 12 months ending September 2026, LG’s share of searches among soundbar with subwoofer brands in New Zealand moved from 0.65% to 0.58%, and its estimated monthly branded searches held steady at 280.

How did search popularity change for New Zealand soundbar with subwoofer brands in September 2026?

1 change
  1. In September 2026, JBL gained share of searches among soundbar with subwoofer brands in New Zealand, from 36.8% to 38.7%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using JBL’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JBL

8 branded search terms

  • jbl
  • jbl boombox 4
  • jbl boombox3
  • jbl earbuds
  • jbl mic
  • jbl partybox
  • jbl partybox 320
  • jbl wireless mic

LG

2 branded search terms

  • lg ultragear
  • lg ultragear 27

How the Brand Demand Index is measured

Other head-to-heads among soundbar with subwoofer brands

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