Jabra vs JBL:Which is more popular by branded search in New Zealand?
In August 2026, JBL had more branded searches than Jabra among headphone brands in New Zealand. JBL was estimated to have 50.5K branded searches compared to Jabra’s 3K, and held a 20.1% Share of Search versus Jabra’s 1.2%.
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Which is more popular in search, Jabra or JBL?
Compare the headphone and earbud brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JBL, Jabra. The figures are in the table below the chart.
View monthly share of search table
| Month | AirPods | JBL | Sony | Bose | Sennheiser | Skullcandy | Beats | Marshall | Jabra |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 19.2% | 17.7% | 7.9% | 3.7% | 2.4% | 2.1% | 1% | 1.4% |
| Nov 2025 | 42% | 21.7% | 18.1% | 8.2% | 3.5% | 2.2% | 1.9% | 1.2% | 1.1% |
| Dec 2025 | 38.2% | 28.8% | 16.2% | 7.5% | 3.2% | 2.3% | 1.9% | 1.1% | 0.88% |
| Jan 2026 | 41.6% | 23.1% | 18.1% | 7.3% | 3.4% | 2.3% | 2% | 1.1% | 1.3% |
| Feb 2026 | 43.7% | 20.4% | 18.1% | 6.7% | 3.7% | 2.6% | 2.4% | 0.99% | 1.5% |
| Mar 2026 | 46.4% | 18.7% | 17.6% | 6.7% | 3.6% | 2.6% | 2.1% | 0.92% | 1.4% |
| Apr 2026 | 41.4% | 22.2% | 18.2% | 7.2% | 3.8% | 2.4% | 2.3% | 0.98% | 1.3% |
| May 2026 | 43.2% | 19.8% | 18.2% | 7.3% | 4.3% | 2.4% | 2.4% | 1.1% | 1.3% |
| Jun 2026 | 44.2% | 19.1% | 17.8% | 7.2% | 4.8% | 2.4% | 2.3% | 1% | 1.2% |
| Jul 2026 | 43.3% | 19.9% | 17.8% | 7% | 4.9% | 2.4% | 2.3% | 1.1% | 1.2% |
| Aug 2026 | 44.5% | 20.1% | 16.9% | 7.1% | 4.1% | 3% | 1.9% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Jabra and JBL comparison changed over the last 12 months?
3 findings
- JBL was ahead of Jabra in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jabra’s estimated Share of Search among headphone brands in New Zealand moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 3.1K to 3K.
- Across the 11 months ending August 2026, JBL’s estimated Share of Search among headphone brands in New Zealand moved from 19.2% to 20.1%, and its estimated monthly branded searches moved from 43.9K to 50.5K.
How did search popularity change for New Zealand headphone brands in August 2026?
2 changes
In August 2026, Jabra fell from 8th to 9th among headphone brands in New Zealand.
Estimated monthly branded searches for JBL in New Zealand rose 15% over 11 measured months, from 43.9K to 50.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Jabra’s and JBL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jabra
18 branded search terms
- jabra
- jabra ear buds
- jabra earbuds
- jabra earphones
- jabra elite4
- jabra evo 75
- jabra evolve 285
- jabra evolve 65
- jabra evolve2
- jabra evolve2 65
- jabra evolve2 75
- jabra headphones
- jabra headset
- jabra near me
- jabra new zealand
- jabra nz
- jabra speak
- jabra wireless headset
JBL
23 branded search terms
- jbl
- jbl 320
- jbl bluetooth speaker
- jbl boombox 4
- jbl boombox3
- jbl charge 5
- jbl charge 6
- jbl clip 5
- jbl ear buds
- jbl earbuds
- jbl earphones
- jbl flip 7
- jbl go 4
- jbl headphones
- jbl mic
- jbl near me
- jbl nz
- jbl online
- jbl partybox
- jbl partybox 320
- jbl sound bar
- jbl speaker
- jbl wireless mic
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.