How popular isJabra in search?
In August 2026, there were an estimated 3K branded searches for Jabra in New Zealand which is down 5.7% over the last 11 months. Jabra holds 1.2% estimated Share of Search among New Zealand headphone brands and is ranked 9th of 9 competitors for search popularity.
AirPods44.5%- JBL20.1%
Sony16.9%
Bose7.1%Sennheiser4.1%
Skullcandy3%
Beats1.9%
Marshall1.2%
Jabra1.2%
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Which headphone brands compete with Jabra?
Share of Search by month for AirPods, JBL, Sony, Bose, Sennheiser, Skullcandy, Jabra. The figures are in the table below the chart.
View monthly share of search table
| Month | AirPods | JBL | Sony | Bose | Sennheiser | Skullcandy | Beats | Marshall | Jabra |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 19.2% | 17.7% | 7.9% | 3.7% | 2.4% | 2.1% | 1% | 1.4% |
| Nov 2025 | 42% | 21.7% | 18.1% | 8.2% | 3.5% | 2.2% | 1.9% | 1.2% | 1.1% |
| Dec 2025 | 38.2% | 28.8% | 16.2% | 7.5% | 3.2% | 2.3% | 1.9% | 1.1% | 0.88% |
| Jan 2026 | 41.6% | 23.1% | 18.1% | 7.3% | 3.4% | 2.3% | 2% | 1.1% | 1.3% |
| Feb 2026 | 43.7% | 20.4% | 18.1% | 6.7% | 3.7% | 2.6% | 2.4% | 0.99% | 1.5% |
| Mar 2026 | 46.4% | 18.7% | 17.6% | 6.7% | 3.6% | 2.6% | 2.1% | 0.92% | 1.4% |
| Apr 2026 | 41.4% | 22.2% | 18.2% | 7.2% | 3.8% | 2.4% | 2.3% | 0.98% | 1.3% |
| May 2026 | 43.2% | 19.8% | 18.2% | 7.3% | 4.3% | 2.4% | 2.4% | 1.1% | 1.3% |
| Jun 2026 | 44.2% | 19.1% | 17.8% | 7.2% | 4.8% | 2.4% | 2.3% | 1% | 1.2% |
| Jul 2026 | 43.3% | 19.9% | 17.8% | 7% | 4.9% | 2.4% | 2.3% | 1.1% | 1.2% |
| Aug 2026 | 44.5% | 20.1% | 16.9% | 7.1% | 4.1% | 3% | 1.9% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.5% | 112K | +8.6% | +1.2 points | |
| 2, held 2nd | 20.1% | 50.5K | +6.2% | +0.1 points | |
| 3, held 3rd | 16.9% | 42.6K | +0.19% | -0.9 points | |
| 4, held 4th | 7.1% | 17.9K | +7.6% | +0.1 points | |
| 5, held 5th | 4.1% | 10.3K | -12.7% | -0.9 points | |
| 6, held 6th | 3% | 7.5K | +28.2% | +0.5 points | |
| 7, held 7th | 1.9% | 4.7K | -12.4% | -0.4 points | |
| 8, moved from 9th to 8th | 1.2% | 3.1K | +16.1% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 1.2% | 3K | +5% | 0 pointsmoved from 8th to 9th |
1.
AirPods44.5%
held 1st · 112K estimated branded searches · +8.6% vs prior month · +1.2 points
2.JBL
20.1%
held 2nd · 50.5K estimated branded searches · +6.2% vs prior month · +0.1 points
3.
Sony16.9%
held 3rd · 42.6K estimated branded searches · +0.19% vs prior month · -0.9 points
4.
Bose7.1%
held 4th · 17.9K estimated branded searches · +7.6% vs prior month · +0.1 points
4.1%
held 5th · 10.3K estimated branded searches · -12.7% vs prior month · -0.9 points
3%
held 6th · 7.5K estimated branded searches · +28.2% vs prior month · +0.5 points
7.
Beats1.9%
held 7th · 4.7K estimated branded searches · -12.4% vs prior month · -0.4 points
8.
Marshall1.2%
moved from 9th to 8th · 3.1K estimated branded searches · +16.1% vs prior month · +0.1 points
9.
Jabra1.2%
moved from 8th to 9th · 3K estimated branded searches · +5% vs prior month · 0 points
Compare search popularity between Jabra and its closest rivals
How has branded search demand for Jabra changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Jabra in New Zealand fell from 3.1K to 3K.
- Across the 11 months ending August 2026, Jabra fell from 8th to 9th among headphone brands in New Zealand.
How did search popularity change for New Zealand headphone brands in August 2026?
6 changes
In August 2026, AirPods gained estimated Share of Search among headphone brands in New Zealand, from 43.3% to 44.5%.
In August 2026, Skullcandy gained estimated Share of Search among headphone brands in New Zealand, from 2.4% to 3%.
In August 2026, Sony lost estimated Share of Search among headphone brands in New Zealand, from 17.8% to 16.9%.
In August 2026, Sennheiser lost estimated Share of Search among headphone brands in New Zealand, from 4.9% to 4.1%.
Beats’ estimated Share of Search among headphone brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.9% in August 2026.
In August 2026, Marshall rose from 9th to 8th among headphone brands in New Zealand.
How is Jabra measured?
Brandwave collects information about searches that people make online using Jabra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
18 branded search terms
- jabra
- jabra ear buds
- jabra earbuds
- jabra earphones
- jabra elite4
- jabra evo 75
- jabra evolve 285
- jabra evolve 65
- jabra evolve2
- jabra evolve2 65
- jabra evolve2 75
- jabra headphones
- jabra headset
- jabra near me
- jabra new zealand
- jabra nz
- jabra speak
- jabra wireless headset
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Is Jabra your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.