Jabra vs Marshall:Which is more popular by branded search in New Zealand?
In August 2026, Jabra and Marshall were level on Share of Search among headphone brands in New Zealand, with an estimated 3K versus 3.1K branded searches, at 1.2% estimated Share of Search each.
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Which is more popular in search, Jabra or Marshall?
Compare the headphone and earbud brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Marshall, Jabra. The figures are in the table below the chart.
View monthly share of search table
| Month | AirPods | JBL | Sony | Bose | Sennheiser | Skullcandy | Beats | Marshall | Jabra |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 19.2% | 17.7% | 7.9% | 3.7% | 2.4% | 2.1% | 1% | 1.4% |
| Nov 2025 | 42% | 21.7% | 18.1% | 8.2% | 3.5% | 2.2% | 1.9% | 1.2% | 1.1% |
| Dec 2025 | 38.2% | 28.8% | 16.2% | 7.5% | 3.2% | 2.3% | 1.9% | 1.1% | 0.88% |
| Jan 2026 | 41.6% | 23.1% | 18.1% | 7.3% | 3.4% | 2.3% | 2% | 1.1% | 1.3% |
| Feb 2026 | 43.7% | 20.4% | 18.1% | 6.7% | 3.7% | 2.6% | 2.4% | 0.99% | 1.5% |
| Mar 2026 | 46.4% | 18.7% | 17.6% | 6.7% | 3.6% | 2.6% | 2.1% | 0.92% | 1.4% |
| Apr 2026 | 41.4% | 22.2% | 18.2% | 7.2% | 3.8% | 2.4% | 2.3% | 0.98% | 1.3% |
| May 2026 | 43.2% | 19.8% | 18.2% | 7.3% | 4.3% | 2.4% | 2.4% | 1.1% | 1.3% |
| Jun 2026 | 44.2% | 19.1% | 17.8% | 7.2% | 4.8% | 2.4% | 2.3% | 1% | 1.2% |
| Jul 2026 | 43.3% | 19.9% | 17.8% | 7% | 4.9% | 2.4% | 2.3% | 1.1% | 1.2% |
| Aug 2026 | 44.5% | 20.1% | 16.9% | 7.1% | 4.1% | 3% | 1.9% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Jabra and Marshall comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Marshall took it in November 2025, Jabra took it in January 2026, Marshall took it in August 2026.
- Across the 11 months ending August 2026, Jabra’s estimated Share of Search among headphone brands in New Zealand moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 3.1K to 3K.
- Across the 11 months ending August 2026, Marshall’s estimated Share of Search among headphone brands in New Zealand moved from 1% to 1.2%, and its estimated monthly branded searches moved from 2.3K to 3.1K.
How did search popularity change for New Zealand headphone brands in August 2026?
2 changes
In August 2026, Marshall rose from 9th to 8th among headphone brands in New Zealand.
In August 2026, Jabra fell from 8th to 9th among headphone brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Jabra’s and Marshall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jabra
18 branded search terms
- jabra
- jabra ear buds
- jabra earbuds
- jabra earphones
- jabra elite4
- jabra evo 75
- jabra evolve 285
- jabra evolve 65
- jabra evolve2
- jabra evolve2 65
- jabra evolve2 75
- jabra headphones
- jabra headset
- jabra near me
- jabra new zealand
- jabra nz
- jabra speak
- jabra wireless headset
Marshall
11 branded search terms
- marshall acton iii bluetooth speaker
- marshall acton speaker
- marshall bt speaker
- marshall earbuds
- marshall earphones
- marshall headphones
- marshall kilburn speaker
- marshall portable speaker
- marshall soundbar
- marshall speaker
- marshall stanmore speaker
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.