Bose vs Edifier:Which is more popular?
In September 2026, Bose had more branded searches than Edifier among speaker brands in New Zealand. Bose had about 11,800 branded searches, while Edifier had 880. Bose made up 13.5% of all speaker brand searches we track, and Edifier accounted for 1%. When we asked ChatGPT and Google AI Overviews about speaker brands, Edifier appeared in four of the five answers and Bose in three. Edifier was mentioned before Bose in three out of five answers.
Who do people search for more?
Bose, about 13 searches for every 1 for Edifier
Who does AI mention more?
Edifier, mentioned in 4 of 5 answers, Bose in 3
Who does AI recommend more?
Edifier, named ahead of Bose in 3 of 5 answers
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Top speaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Edifier was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bose was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Edifier was listed before Bose in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
JBL1st- Edifier2nd
KEF3rd
Sony4th- Bose5th
Sonos6th
Bowers & Wilkins7th
Ultimate Ears8th
Q Acoustics9th
DALI10th- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Edifier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- JBL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sony3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sonos3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KEF3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ultimate Ears2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bowers & Wilkins2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Q Acoustics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DALI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about speaker brands
5 answers
Asked ChatGPT
“Which speaker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best speaker brands in New Zealand?”
Asked ChatGPT
“What's the best speaker brand in New Zealand for home listening?”
Searched Google, AI Overview
“bluetooth speakers nz”
Searched Google, AI Overview
“wireless speakers nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Bose or Edifier more popular in search?
This chart shows how often people search Google for Bose and Edifier by name. Each line represents a brand's share of searches for all 12 speaker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bose, Edifier. The figures are in the table below the chart.
View monthly share of searches table
| Month | JBL | Sony | Bose | Sonos | Ultimate Ears | Marshall | Edifier | Bang & Olufsen | Bowers & Wilkins | KEF | Q Acoustics | DALI |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 19.5% | 16% | 8.3% | 9.3% | 2.1% | 0.93% | 1.1% | 0.76% | 0.75% | 0.27% | 0.09% |
| Nov 2025 | 41% | 18.3% | 15.1% | 9.2% | 11.3% | 2.1% | 0.89% | 0.8% | 0.53% | 0.52% | 0.19% | 0.06% |
| Dec 2025 | 50% | 14.7% | 13% | 7.8% | 10.2% | 1.8% | 0.68% | 0.68% | 0.45% | 0.45% | 0.16% | 0.05% |
| Jan 2026 | 44.4% | 18.4% | 13.9% | 9% | 8.4% | 2% | 0.92% | 1.1% | 0.75% | 0.68% | 0.27% | 0.09% |
| Feb 2026 | 42.5% | 20.8% | 14.1% | 8.6% | 8.1% | 2% | 0.96% | 1.2% | 0.78% | 0.62% | 0.23% | 0.11% |
| Mar 2026 | 40.9% | 21.3% | 14.7% | 9.9% | 7.7% | 1.8% | 0.88% | 1.1% | 0.71% | 0.7% | 0.21% | 0.07% |
| Apr 2026 | 44.6% | 19.3% | 13.9% | 9.6% | 7.2% | 1.8% | 0.97% | 0.97% | 0.8% | 0.7% | 0.19% | 0.07% |
| May 2026 | 42.6% | 20.3% | 15.5% | 9.3% | 6.2% | 2.1% | 0.96% | 1.2% | 0.79% | 0.69% | 0.23% | 0.12% |
| Jun 2026 | 43.2% | 19.8% | 15.8% | 8.9% | 5.9% | 2.1% | 0.95% | 1.2% | 0.78% | 0.86% | 0.28% | 0.12% |
| Jul 2026 | 42.5% | 20.1% | 14.8% | 9.2% | 7% | 2.5% | 0.93% | 1.1% | 0.76% | 0.75% | 0.27% | 0.09% |
| Aug 2026 | 43.7% | 17.5% | 15% | 9.5% | 7.5% | 2.9% | 1.1% | 1.1% | 0.72% | 0.71% | 0.26% | 0.13% |
| Sep 2026 | 45% | 19.6% | 13.5% | 9.1% | 7.3% | 2.2% | 1% | 0.84% | 0.55% | 0.54% | 0.16% | 0.1% |
How has the Bose and Edifier comparison changed over the last 12 months?
3 findings
- Bose was ahead of Edifier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bose’s share of searches among speaker brands in New Zealand moved from 16% to 13.5%, and its estimated monthly branded searches moved from 12.4K to 11.8K.
- Across the 12 months ending September 2026, Edifier’s share of searches among speaker brands in New Zealand moved from 0.93% to 1%, and its estimated monthly branded searches moved from 720 to 880.
How did search popularity change for New Zealand speaker brands in September 2026?
2 changes
In September 2026, Bose lost share of searches among speaker brands in New Zealand, from 15% to 13.5%.
In September 2026, Edifier rose from 8th to 7th among speaker brands in New Zealand.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Bose’s and Edifier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among speaker brands
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