Sequential vs Yamaha:Which is more popular?

Name: Sequential vs Yamaha: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Sequential had more branded searches than Yamaha among synthesizer brands in New Zealand. Sequential had about 590 branded searches, while Yamaha had 260. Sequential made up 20.6% of all synthesizer brand searches we track, and Yamaha accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about synthesizer brands, Yamaha appeared in all five answers and Sequential in two. Yamaha was mentioned before Sequential in three out of four answers.

Among synthesizer brands in New Zealand in September 2026

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Top synthesizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yamaha appeared in all five answers. Sequential was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yamaha was listed before Sequential in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Korg	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Yamaha	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Arturia	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Roland	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Moog	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Sequential	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Novation	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

Korg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Arturia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Roland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Moog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sequential2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Novation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about synthesizer brands

5 answers

Asked ChatGPT
“Which synthesizer brand should I buy in New Zealand?”
1. 1Korg
2. 2Roland
3. 3Yamaha
4. 4Arturia
5. 5Sequential
Asked ChatGPT
“What are the best synthesizer brands in New Zealand?”
1. 1Korg
2. 2Roland
3. 3Moog
4. 4Sequential
5. 5Arturia
6. 6Yamaha
7. 7Novation
Asked ChatGPT
“What's the best synthesizer brand in New Zealand for music making?”
1. 1Korg
2. 2Roland
3. 3Yamaha
4. 4Arturia
5. 5Moog
Searched Google, AI Overview
“best synthesizer”
1. 1Arturia
2. 2Korg
3. 3Moog
4. 4Yamaha
5. 5Roland
Searched Google, AI Overview
“synthesizer for beginners”
1. 1Korg
2. 2Arturia
3. 3Roland
4. 4Yamaha

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Sequential or Yamaha more popular in search?

This chart shows how often people search Google for Sequential and Yamaha by name. Each line represents a brand's share of searches for all seven synthesizer brands we track, month by month, from searches in New Zealand.

Sequential and Yamaha among synthesizer brands in New Zealand, by month

Month	Korg	Sequential	Moog	Novation	Yamaha	Arturia	Roland
Oct 2025	27.8%	17.8%	17.4%	18.1%	7.8%	9.6%	1.5%
Nov 2025	31.4%	15.3%	9%	19.2%	8.2%	15.3%	1.6%
Dec 2025	31.8%	11.7%	14.3%	17.9%	11.7%	11.7%	0.9%
Jan 2026	35.8%	12.1%	12.1%	15.3%	7.9%	14.9%	1.9%
Feb 2026	29.2%	17.8%	11.9%	18.3%	9.6%	11.9%	1.4%
Mar 2026	26.2%	21.1%	12.5%	21.5%	7.5%	9.3%	1.8%
Apr 2026	28.1%	21.9%	13%	18.1%	7.8%	9.6%	1.5%
May 2026	29.7%	20.8%	14.1%	17.3%	7.4%	9.2%	1.4%
Jun 2026	31.5%	18.5%	13.5%	18.8%	6.5%	10%	1.2%
Jul 2026	35.1%	15.7%	12.5%	16.1%	8.5%	10.5%	1.6%
Aug 2026	36.6%	20%	12.5%	13.6%	7.1%	8.8%	1.4%
Sep 2026	32.1%	20.6%	16%	13.9%	9.1%	7.3%	1%

How has the Sequential and Yamaha comparison changed over the last 12 months?

3 findings

Sequential was ahead of Yamaha in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Sequential’s share of searches among synthesizer brands in New Zealand moved from 17.8% to 20.6%, and its estimated monthly branded searches moved from 480 to 590.
Across the 12 months ending September 2026, Yamaha’s share of searches among synthesizer brands in New Zealand moved from 7.8% to 9.1%, and its estimated monthly branded searches moved from 210 to 260.

How did search popularity change for New Zealand synthesizer brands in September 2026?

2 changes

In September 2026, Yamaha overtook Arturia to rank 5th among synthesizer brands in New Zealand, with 9.1% of the searches.
In September 2026, Sequential gained share of searches among synthesizer brands in New Zealand, from 20% to 20.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sequential’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.