Fender vs Yamaha:Which is more popular?
In September 2026, Fender had more branded searches than Yamaha among guitar amp brands in New Zealand. Fender had about 3,140 branded searches, while Yamaha had 290. Fender made up 67.2% of all guitar amp brand searches we track, and Yamaha accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about guitar amp brands, Fender appeared in three of the four answers and Yamaha in two. Fender was mentioned before Yamaha in every answer.
Who do people search for more?
Fender, about 11 searches for every 1 for Yamaha
Who does AI mention more?
Fender, mentioned in 3 of 4 answers, Yamaha in 2
Who does AI recommend more?
Fender, named ahead of Yamaha in every answer
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Top guitar amp brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Fender was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Yamaha was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Fender was listed before Yamaha in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Orange4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Fender3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Boss3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Marshall3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Yamaha2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vox2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Blackstar1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about guitar amp brands
4 answers
Asked ChatGPT
“Which guitar amp brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best guitar amp brands in New Zealand?”
Asked ChatGPT
“What's the best guitar amp brand in New Zealand for a guitar rig?”
Searched Google, AI Overview
“best guitar amp”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“guitar amplifier nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fender or Yamaha more popular in search?
This chart shows how often people search Google for Fender and Yamaha by name. Each line represents a brand's share of searches for all seven guitar amp brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fender, Yamaha. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Boss | Marshall | Yamaha | Blackstar | Orange | Vox |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.5% | 6.8% | 8.1% | 5.3% | 3.3% | 4.6% | 5.3% |
| Nov 2025 | 66.1% | 8.3% | 8.3% | 5.1% | 4.2% | 3.8% | 4.2% |
| Dec 2025 | 64.4% | 8.5% | 8% | 6.7% | 3.9% | 4.6% | 3.9% |
| Jan 2026 | 68.1% | 7.7% | 6.8% | 4.7% | 4.2% | 4.9% | 3.5% |
| Feb 2026 | 66.7% | 7.9% | 7.4% | 6.7% | 3.1% | 4.4% | 3.8% |
| Mar 2026 | 70% | 6.8% | 6.8% | 5.5% | 3.3% | 3.7% | 3.9% |
| Apr 2026 | 71.9% | 5.6% | 7% | 5.6% | 2.7% | 3.8% | 3.4% |
| May 2026 | 71.9% | 5.3% | 6.7% | 5.3% | 3.8% | 3.4% | 3.6% |
| Jun 2026 | 72.2% | 5.3% | 6.9% | 4.2% | 4.2% | 3.8% | 3.3% |
| Jul 2026 | 68.7% | 7.1% | 7.7% | 5.2% | 3.9% | 3.6% | 3.9% |
| Aug 2026 | 68.6% | 5.8% | 6.9% | 5.1% | 4% | 4.6% | 5.1% |
| Sep 2026 | 67.2% | 6.6% | 6.6% | 6.2% | 4.9% | 4.5% | 3.9% |
How has the Fender and Yamaha comparison changed over the last 12 months?
3 findings
- Fender was ahead of Yamaha in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fender’s share of searches among guitar amp brands in New Zealand moved from 66.5% to 67.2%, and its estimated monthly branded searches moved from 3K to 3.1K.
- Across the 12 months ending September 2026, Yamaha’s share of searches among guitar amp brands in New Zealand moved from 5.3% to 6.2%, and its estimated monthly branded searches moved from 240 to 290.
How did search popularity change for New Zealand guitar amp brands in September 2026?
2 changes
In September 2026, Yamaha overtook Vox to rank 4th among guitar amp brands in New Zealand, with 6.2% of the searches.
In September 2026, Fender lost share of searches among guitar amp brands in New Zealand, from 68.6% to 67.2%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Fender’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among guitar amp brands
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