Brandwave

How popular isMarshall?

In September 2026, people searched for Marshall by name about 3,260 times in New Zealand, an 18.1% increase from the previous year. These searches made up 6.6% of all New Zealand guitar amp brand searches, placing Marshall third out of seven brands. When we asked both ChatGPT and Google AI Overviews about guitar amp brands, Marshall appeared in three of the four answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Marshall is the third most searched of 7 competitors and the third most recommended in AI answers.

  1. FenderShare of searches 67.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. BossShare of searches 6.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. MarshallShare of searches 6.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. YamahaShare of searches 6.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  5. BlackstarShare of searches 4.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th

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Top guitar amp brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Marshall was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Marshall is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fender1st
  2. Boss2nd
  3. Marshall3rd
  4. Orange4th
  5. Yamaha5th
  6. Vox6th
  7. Blackstar7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Orange4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fender3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Boss3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marshall3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yamaha2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vox2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blackstar1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about guitar amp brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which guitar amp brands compete with Marshall?

Marshall against guitar amp brands in New Zealand, by month

Share of searches by month for Fender, Boss, Marshall, Yamaha, Blackstar, Orange, Vox. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderBossMarshallYamahaBlackstarOrangeVox
Oct 202566.5%6.8%8.1%5.3%3.3%4.6%5.3%
Nov 202566.1%8.3%8.3%5.1%4.2%3.8%4.2%
Dec 202564.4%8.5%8%6.7%3.9%4.6%3.9%
Jan 202668.1%7.7%6.8%4.7%4.2%4.9%3.5%
Feb 202666.7%7.9%7.4%6.7%3.1%4.4%3.8%
Mar 202670%6.8%6.8%5.5%3.3%3.7%3.9%
Apr 202671.9%5.6%7%5.6%2.7%3.8%3.4%
May 202671.9%5.3%6.7%5.3%3.8%3.4%3.6%
Jun 202672.2%5.3%6.9%4.2%4.2%3.8%3.3%
Jul 202668.7%7.1%7.7%5.2%3.9%3.6%3.9%
Aug 202668.6%5.8%6.9%5.1%4%4.6%5.1%
Sep 202667.2%6.6%6.6%6.2%4.9%4.5%3.9%

  1. 1.Fender

    67.2%

    Held 1st. 3.1K estimated branded searches, +1.3% vs prior month. Share -1.3 points.

  2. 2.Boss

    6.6%

    Moved from 3rd to 2nd. 310 estimated branded searches, +19.2% vs prior month. Share +0.9 points.

  3. 3.Marshall

    6.6%

    Moved from 2nd to 3rd. 310 estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Yamaha

    6.2%

    Moved from 5th to 4th. 290 estimated branded searches, +26.1% vs prior month. Share +1.1 points.

  5. 5.Blackstar

    4.9%

    Moved from 7th to 5th. 230 estimated branded searches, +27.8% vs prior month. Share +0.9 points.

  6. 6.Orange

    4.5%

    Held 6th. 210 estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Vox

    3.9%

    Moved from 4th to 7th. 180 estimated branded searches, -21.7% vs prior month. Share -1.2 points.

Compare popularity between Marshall and its closest rivals

Every comparison with Marshall

23 comparisons

How has branded search demand for Marshall changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Marshall in New Zealand rose from 2.8K to 3.3K.
  • Across the 12 months ending September 2026, Marshall’s share of searches among guitar amp brands in New Zealand decreased from 8.1% to 6.6%.
  • Across the 12 months ending September 2026, Marshall’s share of searches among guitar amp brands in New Zealand peaked at 8.3% in November 2025 and was lowest at 6.6% in September 2026.
  • Across the 12 months ending September 2026, Marshall fell from 2nd to 3rd among guitar amp brands in New Zealand.

How did search popularity change for New Zealand guitar amp brands in September 2026?

6 changes

  1. In September 2026, Yamaha overtook Vox to rank 4th among guitar amp brands in New Zealand, with 6.2% of the searches.

  2. In September 2026, Blackstar overtook Vox and Orange to rank 5th among guitar amp brands in New Zealand, with 4.9% of the searches.

  3. In September 2026, Boss overtook Marshall to rank 2nd among guitar amp brands in New Zealand, with 6.6% of the searches.

  4. In September 2026, Fender lost share of searches among guitar amp brands in New Zealand, from 68.6% to 67.2%.

  5. In September 2026, Vox lost share of searches among guitar amp brands in New Zealand, from 5.1% to 3.9%.

  6. Estimated monthly branded searches for Marshall in New Zealand fell 16.2% over 12 measured months, from 370 to 310 in September 2026.

How are Marshall’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Marshall’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • marshall acton speaker
  • marshall amp
  • marshall bluetooth speaker
  • marshall bt speaker
  • marshall earbuds
  • marshall earphones
  • marshall guitar amp
  • marshall headphones
  • marshall kilburn speaker
  • marshall soundbar
  • marshall speaker
  • marshall stanmore speaker

Do you work for Marshall? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Marshall compete?

Marshall is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Headphone brands10th of 100.42%Show ranking
Earphones brands6th of 60.05%Show ranking
Speaker brands6th of 122.2%Show ranking
Bluetooth speaker brands8th of 80.26%Show ranking
Guitar amp brands3rd of 76.6%Shown above
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