How popular isFender in search?
In August 2026, there were an estimated 5.5K branded searches for Fender in New Zealand which is up 10.8% over the last 11 months. Fender holds 35.9% estimated Share of Search among New Zealand guitar brands and is ranked 1st of 6 competitors for search popularity.
Fender35.9%
Gibson25.3%Ibanez19.4%
Epiphone10.9%Yamaha Guitars5.7%
Taylor Guitars2.7%
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Which guitar brands compete with Fender?
Share of Search by month for Fender, Gibson, Ibanez, Epiphone, Yamaha Guitars, Taylor Guitars. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Gibson | Ibanez | Epiphone | Yamaha Guitars | Taylor Guitars |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 24.8% | 20.6% | 12.6% | 5.2% | 2.4% |
| Nov 2025 | 33.9% | 25.3% | 18.4% | 12.7% | 5.3% | 4.5% |
| Dec 2025 | 34% | 23.8% | 20.4% | 14.3% | 5% | 2.4% |
| Jan 2026 | 32.9% | 24.9% | 21.4% | 12.6% | 5.4% | 2.8% |
| Feb 2026 | 34.7% | 25.4% | 18.1% | 12.7% | 5.8% | 3.3% |
| Mar 2026 | 38.3% | 25.1% | 17.8% | 10.3% | 5.6% | 2.8% |
| Apr 2026 | 38.4% | 24.3% | 18.7% | 10.8% | 5.6% | 2.2% |
| May 2026 | 40.7% | 23.3% | 17.9% | 10.1% | 5.6% | 2.5% |
| Jun 2026 | 40.6% | 23.3% | 18% | 10.5% | 5.2% | 2.4% |
| Jul 2026 | 39.3% | 24.3% | 17.8% | 10.2% | 6% | 2.6% |
| Aug 2026 | 35.9% | 25.3% | 19.4% | 10.9% | 5.7% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.9% | 5.5K | -11.2% | -3.3 points | |
| 2, held 2nd | 25.3% | 3.9K | +1.3% | +1.1 points | |
| 3, held 3rd | 19.4% | 3K | +6.1% | +1.7 points | |
| 4, held 4th | 10.9% | 1.6K | +3.8% | +0.7 points | |
| 5, held 5th | 5.7% | 870 | -7.4% | -0.3 points | |
| 6, held 6th | 2.7% | 410 | +2.5% | +0.1 points |
1.
Fender35.9%
held 1st · 5.5K estimated branded searches · -11.2% vs prior month · -3.3 points
2.
Gibson25.3%
held 2nd · 3.9K estimated branded searches · +1.3% vs prior month · +1.1 points
3.
19.4%
held 3rd · 3K estimated branded searches · +6.1% vs prior month · +1.7 points
4.
Epiphone10.9%
held 4th · 1.6K estimated branded searches · +3.8% vs prior month · +0.7 points
5.7%
held 5th · 870 estimated branded searches · -7.4% vs prior month · -0.3 points
2.7%
held 6th · 410 estimated branded searches · +2.5% vs prior month · +0.1 points
Compare search popularity between Fender and its closest rivals
How has branded search demand for Fender changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Fender in New Zealand rose from 4.9K to 5.5K.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar brands in New Zealand increased from 34.4% to 35.9%.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar brands in New Zealand peaked at 40.7% in May 2026 and was lowest at 32.9% in January 2026.
How did search popularity change for New Zealand guitar brands in August 2026?
6 changes
In August 2026, Ibanez gained estimated Share of Search among guitar brands in New Zealand, from 17.8% to 19.4%.
In August 2026, Gibson gained estimated Share of Search among guitar brands in New Zealand, from 24.3% to 25.3%.
In August 2026, Epiphone gained estimated Share of Search among guitar brands in New Zealand, from 10.2% to 10.9%.
In August 2026, Fender lost estimated Share of Search among guitar brands in New Zealand, from 39.3% to 35.9%.
Estimated monthly branded searches for Taylor Guitars in New Zealand rose 20.6% over 11 measured months, from 340 to 410 in August 2026.
Estimated monthly branded searches for Yamaha Guitars in New Zealand rose 17.6% over 11 measured months, from 740 to 870 in August 2026.
How is Fender measured?
Brandwave collects information about searches that people make online using Fender’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
15 branded search terms
- fender
- fender acoustic guitar
- fender bass
- fender com
- fender electric guitar
- fender guitar
- fender jazzmaster
- fender mustang
- fender near me
- fender nz
- fender online
- fender p bass
- fender strat
- fender stratocaster electric guitar
- fender tele
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Is Fender your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.