How popular isEpiphone in search?
In August 2026, there were an estimated 1.6K branded searches for Epiphone in New Zealand which is down 8.8% over the last 11 months. Epiphone holds 10.9% estimated Share of Search among New Zealand guitar brands and is ranked 4th of 6 competitors for search popularity.
Fender35.9%
Gibson25.3%Ibanez19.4%
Epiphone10.9%Yamaha Guitars5.7%
Taylor Guitars2.7%
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Which guitar brands compete with Epiphone?
Share of Search by month for Fender, Gibson, Ibanez, Epiphone, Yamaha Guitars, Taylor Guitars. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Gibson | Ibanez | Epiphone | Yamaha Guitars | Taylor Guitars |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 24.8% | 20.6% | 12.6% | 5.2% | 2.4% |
| Nov 2025 | 33.9% | 25.3% | 18.4% | 12.7% | 5.3% | 4.5% |
| Dec 2025 | 34% | 23.8% | 20.4% | 14.3% | 5% | 2.4% |
| Jan 2026 | 32.9% | 24.9% | 21.4% | 12.6% | 5.4% | 2.8% |
| Feb 2026 | 34.7% | 25.4% | 18.1% | 12.7% | 5.8% | 3.3% |
| Mar 2026 | 38.3% | 25.1% | 17.8% | 10.3% | 5.6% | 2.8% |
| Apr 2026 | 38.4% | 24.3% | 18.7% | 10.8% | 5.6% | 2.2% |
| May 2026 | 40.7% | 23.3% | 17.9% | 10.1% | 5.6% | 2.5% |
| Jun 2026 | 40.6% | 23.3% | 18% | 10.5% | 5.2% | 2.4% |
| Jul 2026 | 39.3% | 24.3% | 17.8% | 10.2% | 6% | 2.6% |
| Aug 2026 | 35.9% | 25.3% | 19.4% | 10.9% | 5.7% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.9% | 5.5K | -11.2% | -3.3 points | |
| 2, held 2nd | 25.3% | 3.9K | +1.3% | +1.1 points | |
| 3, held 3rd | 19.4% | 3K | +6.1% | +1.7 points | |
| 4, held 4th | 10.9% | 1.6K | +3.8% | +0.7 points | |
| 5, held 5th | 5.7% | 870 | -7.4% | -0.3 points | |
| 6, held 6th | 2.7% | 410 | +2.5% | +0.1 points |
1.
Fender35.9%
held 1st · 5.5K estimated branded searches · -11.2% vs prior month · -3.3 points
2.
Gibson25.3%
held 2nd · 3.9K estimated branded searches · +1.3% vs prior month · +1.1 points
3.
19.4%
held 3rd · 3K estimated branded searches · +6.1% vs prior month · +1.7 points
4.
Epiphone10.9%
held 4th · 1.6K estimated branded searches · +3.8% vs prior month · +0.7 points
5.7%
held 5th · 870 estimated branded searches · -7.4% vs prior month · -0.3 points
2.7%
held 6th · 410 estimated branded searches · +2.5% vs prior month · +0.1 points
Compare search popularity between Epiphone and its closest rivals
How has branded search demand for Epiphone changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Epiphone in New Zealand fell from 1.8K to 1.6K.
- Across the 11 months ending August 2026, Epiphone’s estimated Share of Search among guitar brands in New Zealand decreased from 12.6% to 10.9%.
- Across the 11 months ending August 2026, Epiphone’s estimated Share of Search among guitar brands in New Zealand peaked at 14.3% in December 2025 and was lowest at 10.1% in May 2026.
How did search popularity change for New Zealand guitar brands in August 2026?
6 changes
In August 2026, Ibanez gained estimated Share of Search among guitar brands in New Zealand, from 17.8% to 19.4%.
In August 2026, Gibson gained estimated Share of Search among guitar brands in New Zealand, from 24.3% to 25.3%.
In August 2026, Epiphone gained estimated Share of Search among guitar brands in New Zealand, from 10.2% to 10.9%.
In August 2026, Fender lost estimated Share of Search among guitar brands in New Zealand, from 39.3% to 35.9%.
Estimated monthly branded searches for Taylor Guitars in New Zealand rose 20.6% over 11 measured months, from 340 to 410 in August 2026.
Estimated monthly branded searches for Yamaha Guitars in New Zealand rose 17.6% over 11 measured months, from 740 to 870 in August 2026.
How is Epiphone measured?
Brandwave collects information about searches that people make online using Epiphone’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
16 branded search terms
- epiphone
- epiphone acoustic guitar
- epiphone bass
- epiphone casino
- epiphone com
- epiphone electric guitar
- epiphone es 335
- epiphone explorer
- epiphone gitar
- epiphone les paul
- epiphone lp custom
- epiphone near me
- epiphone nz
- epiphone sg
- epiphone special 2
- gitar epiphone les paul
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Is Epiphone your brand?
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