Epiphone vs Gibson:Which is more popular by branded search in New Zealand?
In August 2026, Gibson had more branded searches than Epiphone among guitar brands in New Zealand. Gibson was estimated to have 3.9K branded searches compared to Epiphone’s 1.6K, and held a 25.3% Share of Search versus Epiphone’s 10.9%.
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Which is more popular in search, Epiphone or Gibson?
Compare the guitar brands New Zealand players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gibson, Epiphone. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Gibson | Ibanez | Epiphone | Yamaha Guitars | Taylor Guitars |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 24.8% | 20.6% | 12.6% | 5.2% | 2.4% |
| Nov 2025 | 33.9% | 25.3% | 18.4% | 12.7% | 5.3% | 4.5% |
| Dec 2025 | 34% | 23.8% | 20.4% | 14.3% | 5% | 2.4% |
| Jan 2026 | 32.9% | 24.9% | 21.4% | 12.6% | 5.4% | 2.8% |
| Feb 2026 | 34.7% | 25.4% | 18.1% | 12.7% | 5.8% | 3.3% |
| Mar 2026 | 38.3% | 25.1% | 17.8% | 10.3% | 5.6% | 2.8% |
| Apr 2026 | 38.4% | 24.3% | 18.7% | 10.8% | 5.6% | 2.2% |
| May 2026 | 40.7% | 23.3% | 17.9% | 10.1% | 5.6% | 2.5% |
| Jun 2026 | 40.6% | 23.3% | 18% | 10.5% | 5.2% | 2.4% |
| Jul 2026 | 39.3% | 24.3% | 17.8% | 10.2% | 6% | 2.6% |
| Aug 2026 | 35.9% | 25.3% | 19.4% | 10.9% | 5.7% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Epiphone and Gibson comparison changed over the last 12 months?
3 findings
- Gibson was ahead of Epiphone in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Epiphone’s estimated Share of Search among guitar brands in New Zealand moved from 12.6% to 10.9%, and its estimated monthly branded searches moved from 1.8K to 1.6K.
- Across the 11 months ending August 2026, Gibson’s estimated Share of Search among guitar brands in New Zealand moved from 24.8% to 25.3%, and its estimated monthly branded searches moved from 3.5K to 3.9K.
How did search popularity change for New Zealand guitar brands in August 2026?
2 changes
In August 2026, Gibson gained estimated Share of Search among guitar brands in New Zealand, from 24.3% to 25.3%.
In August 2026, Epiphone gained estimated Share of Search among guitar brands in New Zealand, from 10.2% to 10.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Epiphone’s and Gibson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Epiphone
16 branded search terms
- epiphone
- epiphone acoustic guitar
- epiphone bass
- epiphone casino
- epiphone com
- epiphone electric guitar
- epiphone es 335
- epiphone explorer
- epiphone gitar
- epiphone les paul
- epiphone lp custom
- epiphone near me
- epiphone nz
- epiphone sg
- epiphone special 2
- gitar epiphone les paul
Gibson
19 branded search terms
- gibson 335 guitar
- gibson acoustic guitar
- gibson bass
- gibson electric guitar
- gibson explorer guitar
- gibson firebird guitar
- gibson flying v guitar
- gibson guitar
- gibson guitar company
- gibson hummingbird guitar
- gibson j200 guitar
- gibson j45 guitar
- gibson les paul
- gibson les paul black
- gibson les paul jr
- gibson les paul standard
- gibson les paul studio
- gibson sg
- gibson sg standard
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.