How popular isGibson in search?
In August 2026, there were an estimated 3.9K branded searches for Gibson in New Zealand which is up 8.5% over the last 11 months. Gibson holds 25.3% estimated Share of Search among New Zealand guitar brands and is ranked 2nd of 6 competitors for search popularity.
Fender35.9%
Gibson25.3%Ibanez19.4%
Epiphone10.9%Yamaha Guitars5.7%
Taylor Guitars2.7%
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Which guitar brands compete with Gibson?
Share of Search by month for Fender, Gibson, Ibanez, Epiphone, Yamaha Guitars, Taylor Guitars. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Gibson | Ibanez | Epiphone | Yamaha Guitars | Taylor Guitars |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 24.8% | 20.6% | 12.6% | 5.2% | 2.4% |
| Nov 2025 | 33.9% | 25.3% | 18.4% | 12.7% | 5.3% | 4.5% |
| Dec 2025 | 34% | 23.8% | 20.4% | 14.3% | 5% | 2.4% |
| Jan 2026 | 32.9% | 24.9% | 21.4% | 12.6% | 5.4% | 2.8% |
| Feb 2026 | 34.7% | 25.4% | 18.1% | 12.7% | 5.8% | 3.3% |
| Mar 2026 | 38.3% | 25.1% | 17.8% | 10.3% | 5.6% | 2.8% |
| Apr 2026 | 38.4% | 24.3% | 18.7% | 10.8% | 5.6% | 2.2% |
| May 2026 | 40.7% | 23.3% | 17.9% | 10.1% | 5.6% | 2.5% |
| Jun 2026 | 40.6% | 23.3% | 18% | 10.5% | 5.2% | 2.4% |
| Jul 2026 | 39.3% | 24.3% | 17.8% | 10.2% | 6% | 2.6% |
| Aug 2026 | 35.9% | 25.3% | 19.4% | 10.9% | 5.7% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.9% | 5.5K | -11.2% | -3.3 points | |
| 2, held 2nd | 25.3% | 3.9K | +1.3% | +1.1 points | |
| 3, held 3rd | 19.4% | 3K | +6.1% | +1.7 points | |
| 4, held 4th | 10.9% | 1.6K | +3.8% | +0.7 points | |
| 5, held 5th | 5.7% | 870 | -7.4% | -0.3 points | |
| 6, held 6th | 2.7% | 410 | +2.5% | +0.1 points |
1.
Fender35.9%
held 1st · 5.5K estimated branded searches · -11.2% vs prior month · -3.3 points
2.
Gibson25.3%
held 2nd · 3.9K estimated branded searches · +1.3% vs prior month · +1.1 points
3.
19.4%
held 3rd · 3K estimated branded searches · +6.1% vs prior month · +1.7 points
4.
Epiphone10.9%
held 4th · 1.6K estimated branded searches · +3.8% vs prior month · +0.7 points
5.7%
held 5th · 870 estimated branded searches · -7.4% vs prior month · -0.3 points
2.7%
held 6th · 410 estimated branded searches · +2.5% vs prior month · +0.1 points
Compare search popularity between Gibson and its closest rivals
How has branded search demand for Gibson changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Gibson in New Zealand rose from 3.5K to 3.9K.
- Across the 11 months ending August 2026, Gibson’s estimated Share of Search among guitar brands in New Zealand increased from 24.8% to 25.3%.
- Across the 11 months ending August 2026, Gibson’s estimated Share of Search among guitar brands in New Zealand peaked at 25.4% in February 2026 and was lowest at 23.3% in June 2026.
How did search popularity change for New Zealand guitar brands in August 2026?
6 changes
In August 2026, Ibanez gained estimated Share of Search among guitar brands in New Zealand, from 17.8% to 19.4%.
In August 2026, Gibson gained estimated Share of Search among guitar brands in New Zealand, from 24.3% to 25.3%.
In August 2026, Epiphone gained estimated Share of Search among guitar brands in New Zealand, from 10.2% to 10.9%.
In August 2026, Fender lost estimated Share of Search among guitar brands in New Zealand, from 39.3% to 35.9%.
Estimated monthly branded searches for Taylor Guitars in New Zealand rose 20.6% over 11 measured months, from 340 to 410 in August 2026.
Estimated monthly branded searches for Yamaha Guitars in New Zealand rose 17.6% over 11 measured months, from 740 to 870 in August 2026.
How is Gibson measured?
Brandwave collects information about searches that people make online using Gibson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
19 branded search terms
- gibson 335 guitar
- gibson acoustic guitar
- gibson bass
- gibson electric guitar
- gibson explorer guitar
- gibson firebird guitar
- gibson flying v guitar
- gibson guitar
- gibson guitar company
- gibson hummingbird guitar
- gibson j200 guitar
- gibson j45 guitar
- gibson les paul
- gibson les paul black
- gibson les paul jr
- gibson les paul standard
- gibson les paul studio
- gibson sg
- gibson sg standard
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Is Gibson your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.