How popular isYamaha Guitars in search?
In August 2026, there were an estimated 870 branded searches for Yamaha Guitars in New Zealand which is up 17.6% over the last 11 months. Yamaha Guitars holds 5.7% estimated Share of Search among New Zealand guitar brands and is ranked 5th of 6 competitors for search popularity.
Fender35.9%
Gibson25.3%Ibanez19.4%
Epiphone10.9%Yamaha Guitars5.7%
Taylor Guitars2.7%
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Which guitar brands compete with Yamaha Guitars?
Share of Search by month for Fender, Gibson, Ibanez, Epiphone, Yamaha Guitars, Taylor Guitars. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Gibson | Ibanez | Epiphone | Yamaha Guitars | Taylor Guitars |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 24.8% | 20.6% | 12.6% | 5.2% | 2.4% |
| Nov 2025 | 33.9% | 25.3% | 18.4% | 12.7% | 5.3% | 4.5% |
| Dec 2025 | 34% | 23.8% | 20.4% | 14.3% | 5% | 2.4% |
| Jan 2026 | 32.9% | 24.9% | 21.4% | 12.6% | 5.4% | 2.8% |
| Feb 2026 | 34.7% | 25.4% | 18.1% | 12.7% | 5.8% | 3.3% |
| Mar 2026 | 38.3% | 25.1% | 17.8% | 10.3% | 5.6% | 2.8% |
| Apr 2026 | 38.4% | 24.3% | 18.7% | 10.8% | 5.6% | 2.2% |
| May 2026 | 40.7% | 23.3% | 17.9% | 10.1% | 5.6% | 2.5% |
| Jun 2026 | 40.6% | 23.3% | 18% | 10.5% | 5.2% | 2.4% |
| Jul 2026 | 39.3% | 24.3% | 17.8% | 10.2% | 6% | 2.6% |
| Aug 2026 | 35.9% | 25.3% | 19.4% | 10.9% | 5.7% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.9% | 5.5K | -11.2% | -3.3 points | |
| 2, held 2nd | 25.3% | 3.9K | +1.3% | +1.1 points | |
| 3, held 3rd | 19.4% | 3K | +6.1% | +1.7 points | |
| 4, held 4th | 10.9% | 1.6K | +3.8% | +0.7 points | |
| 5, held 5th | 5.7% | 870 | -7.4% | -0.3 points | |
| 6, held 6th | 2.7% | 410 | +2.5% | +0.1 points |
1.
Fender35.9%
held 1st · 5.5K estimated branded searches · -11.2% vs prior month · -3.3 points
2.
Gibson25.3%
held 2nd · 3.9K estimated branded searches · +1.3% vs prior month · +1.1 points
3.
19.4%
held 3rd · 3K estimated branded searches · +6.1% vs prior month · +1.7 points
4.
Epiphone10.9%
held 4th · 1.6K estimated branded searches · +3.8% vs prior month · +0.7 points
5.7%
held 5th · 870 estimated branded searches · -7.4% vs prior month · -0.3 points
2.7%
held 6th · 410 estimated branded searches · +2.5% vs prior month · +0.1 points
Compare search popularity between Yamaha Guitars and its closest rivals
- Yamaha Guitars vs Fender: compare search popularity
- Yamaha Guitars vs Gibson: compare search popularity
- Yamaha Guitars vs Epiphone: compare search popularity
- Yamaha Guitars vs Taylor Guitars: compare search popularity
- Compare Yamaha Guitars with any brand
How has branded search demand for Yamaha Guitars changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Yamaha Guitars in New Zealand rose from 740 to 870.
- Across the 11 months ending August 2026, Yamaha Guitars’ estimated Share of Search among guitar brands in New Zealand increased from 5.2% to 5.7%.
How did search popularity change for New Zealand guitar brands in August 2026?
6 changes
In August 2026, Ibanez gained estimated Share of Search among guitar brands in New Zealand, from 17.8% to 19.4%.
In August 2026, Gibson gained estimated Share of Search among guitar brands in New Zealand, from 24.3% to 25.3%.
In August 2026, Epiphone gained estimated Share of Search among guitar brands in New Zealand, from 10.2% to 10.9%.
In August 2026, Fender lost estimated Share of Search among guitar brands in New Zealand, from 39.3% to 35.9%.
Estimated monthly branded searches for Taylor Guitars in New Zealand rose 20.6% over 11 measured months, from 340 to 410 in August 2026.
Estimated monthly branded searches for Yamaha Guitars in New Zealand rose 17.6% over 11 measured months, from 740 to 870 in August 2026.
How is Yamaha Guitars measured?
Brandwave collects information about searches that people make online using Yamaha Guitars’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- fg830 yamaha guitar
- yamaha acoustic guitar
- yamaha guitar
- yamaha guitars bass
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Is Yamaha Guitars your brand?
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