Fender vs Yamaha Guitars:Which is more popular by branded search in New Zealand?
In August 2026, Fender had more branded searches than Yamaha Guitars among guitar brands in New Zealand. Fender was estimated to have 5.5K branded searches compared to Yamaha Guitars’ 870, and held a 35.9% Share of Search versus Yamaha Guitars’ 5.7%.
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Which is more popular in search, Fender or Yamaha Guitars?
Compare the guitar brands New Zealand players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fender, Yamaha Guitars. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Gibson | Ibanez | Epiphone | Yamaha Guitars | Taylor Guitars |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 24.8% | 20.6% | 12.6% | 5.2% | 2.4% |
| Nov 2025 | 33.9% | 25.3% | 18.4% | 12.7% | 5.3% | 4.5% |
| Dec 2025 | 34% | 23.8% | 20.4% | 14.3% | 5% | 2.4% |
| Jan 2026 | 32.9% | 24.9% | 21.4% | 12.6% | 5.4% | 2.8% |
| Feb 2026 | 34.7% | 25.4% | 18.1% | 12.7% | 5.8% | 3.3% |
| Mar 2026 | 38.3% | 25.1% | 17.8% | 10.3% | 5.6% | 2.8% |
| Apr 2026 | 38.4% | 24.3% | 18.7% | 10.8% | 5.6% | 2.2% |
| May 2026 | 40.7% | 23.3% | 17.9% | 10.1% | 5.6% | 2.5% |
| Jun 2026 | 40.6% | 23.3% | 18% | 10.5% | 5.2% | 2.4% |
| Jul 2026 | 39.3% | 24.3% | 17.8% | 10.2% | 6% | 2.6% |
| Aug 2026 | 35.9% | 25.3% | 19.4% | 10.9% | 5.7% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fender and Yamaha Guitars comparison changed over the last 12 months?
3 findings
- Fender was ahead of Yamaha Guitars in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar brands in New Zealand moved from 34.4% to 35.9%, and its estimated monthly branded searches moved from 4.9K to 5.5K.
- Across the 11 months ending August 2026, Yamaha Guitars’ estimated Share of Search among guitar brands in New Zealand moved from 5.2% to 5.7%, and its estimated monthly branded searches moved from 740 to 870.
How did search popularity change for New Zealand guitar brands in August 2026?
2 changes
In August 2026, Fender lost estimated Share of Search among guitar brands in New Zealand, from 39.3% to 35.9%.
Estimated monthly branded searches for Yamaha Guitars in New Zealand rose 17.6% over 11 measured months, from 740 to 870 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fender’s and Yamaha Guitars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fender
15 branded search terms
- fender
- fender acoustic guitar
- fender bass
- fender com
- fender electric guitar
- fender guitar
- fender jazzmaster
- fender mustang
- fender near me
- fender nz
- fender online
- fender p bass
- fender strat
- fender stratocaster electric guitar
- fender tele
Yamaha Guitars
4 branded search terms
- fg830 yamaha guitar
- yamaha acoustic guitar
- yamaha guitar
- yamaha guitars bass
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.