Brandwave

Guitar brands in New Zealand:Which brands are most popular in search?

In August 2026, Fender was the most searched among guitar brands in New Zealand, with an estimated 5.5K branded searches and 35.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Fender35.9%
  2. Gibson25.3%
  3. Ibanez19.4%
  4. Epiphone10.9%
  5. Yamaha Guitars5.7%
  6. Taylor Guitars2.7%

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Share of SearchLeaderboard

Compare the guitar brands New Zealand players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among guitar brands in New Zealand, by month

Share of Search by month for Fender, Gibson, Ibanez, Epiphone, Yamaha Guitars, Taylor Guitars. The figures are in the table below the chart.

View monthly share of search table
MonthFenderGibsonIbanezEpiphoneYamaha GuitarsTaylor Guitars
Oct 202534.4%24.8%20.6%12.6%5.2%2.4%
Nov 202533.9%25.3%18.4%12.7%5.3%4.5%
Dec 202534%23.8%20.4%14.3%5%2.4%
Jan 202632.9%24.9%21.4%12.6%5.4%2.8%
Feb 202634.7%25.4%18.1%12.7%5.8%3.3%
Mar 202638.3%25.1%17.8%10.3%5.6%2.8%
Apr 202638.4%24.3%18.7%10.8%5.6%2.2%
May 202640.7%23.3%17.9%10.1%5.6%2.5%
Jun 202640.6%23.3%18%10.5%5.2%2.4%
Jul 202639.3%24.3%17.8%10.2%6%2.6%
Aug 202635.9%25.3%19.4%10.9%5.7%2.7%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Fender

    35.9%

    held 1st · 5.5K estimated branded searches · -11.2% vs prior month · -3.3 points

  2. 2.Gibson

    25.3%

    held 2nd · 3.9K estimated branded searches · +1.3% vs prior month · +1.1 points

  3. 3.Ibanez

    19.4%

    held 3rd · 3K estimated branded searches · +6.1% vs prior month · +1.7 points

  4. 4.Epiphone

    10.9%

    held 4th · 1.6K estimated branded searches · +3.8% vs prior month · +0.7 points

  5. 5.Yamaha Guitars

    5.7%

    held 5th · 870 estimated branded searches · -7.4% vs prior month · -0.3 points

  6. 6.Taylor Guitars

    2.7%

    held 6th · 410 estimated branded searches · +2.5% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among guitar brands in New Zealand?

In August 2026, Fender was the most searched among guitar brands in New Zealand, with an estimated 5.5K branded searches and 35.9% estimated Share of Search within this set. Gibson is in 2nd place, 10.6 percentage points behind at 25.3% Share of Search.

New Zealand guitar brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fender34.4% → 35.9%40.7%May 202632.9%Jan 20261st
Gibson24.8% → 25.3%25.4%Feb 202623.3%Jun 20262nd
Ibanez20.6% → 19.4%21.4%Jan 202617.8%Jul 20263rd
Epiphone12.6% → 10.9%14.3%Dec 202510.1%May 20264th
Yamaha Guitars5.2% → 5.7%6%Jul 20265%Dec 20255th
Taylor Guitars2.4% → 2.7%4.5%Nov 20252.2%Apr 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar brands in New Zealand increased from 34.4% to 35.9%.
  • Across the 11 months ending August 2026, Gibson’s estimated Share of Search among guitar brands in New Zealand increased from 24.8% to 25.3%.
  • Across the 11 months ending August 2026, Ibanez’s estimated Share of Search among guitar brands in New Zealand decreased from 20.6% to 19.4%.
  • Across the 11 months ending August 2026, Epiphone’s estimated Share of Search among guitar brands in New Zealand decreased from 12.6% to 10.9%.
  • Across the 11 months ending August 2026, Yamaha Guitars’ estimated Share of Search among guitar brands in New Zealand increased from 5.2% to 5.7%.
  • Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar brands in New Zealand peaked at 40.7% in May 2026 and was lowest at 32.9% in January 2026.
  • Across the 11 months ending August 2026, Gibson’s estimated Share of Search among guitar brands in New Zealand peaked at 25.4% in February 2026 and was lowest at 23.3% in June 2026.
  • Across the 11 months ending August 2026, Ibanez’s estimated Share of Search among guitar brands in New Zealand peaked at 21.4% in January 2026 and was lowest at 17.8% in July 2026.
  • Across the 11 months ending August 2026, Epiphone’s estimated Share of Search among guitar brands in New Zealand peaked at 14.3% in December 2025 and was lowest at 10.1% in May 2026.
  • Across the 11 months ending August 2026, Taylor Guitars’ estimated Share of Search among guitar brands in New Zealand peaked at 4.5% in November 2025 and was lowest at 2.2% in April 2026.
  • Across the 11 months ending August 2026, Taylor Guitars held steady: its estimated Share of Search among guitar brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand guitar brands in August 2026?

  1. In August 2026, Ibanez gained estimated Share of Search among guitar brands in New Zealand, from 17.8% to 19.4%.

  2. In August 2026, Gibson gained estimated Share of Search among guitar brands in New Zealand, from 24.3% to 25.3%.

  3. In August 2026, Epiphone gained estimated Share of Search among guitar brands in New Zealand, from 10.2% to 10.9%.

  4. In August 2026, Fender lost estimated Share of Search among guitar brands in New Zealand, from 39.3% to 35.9%.

  5. Estimated monthly branded searches for Taylor Guitars in New Zealand rose 20.6% over 11 measured months, from 340 to 410 in August 2026.

  6. Estimated monthly branded searches for Yamaha Guitars in New Zealand rose 17.6% over 11 measured months, from 740 to 870 in August 2026.

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