Epiphone vs Fender:Which is more popular by branded search in New Zealand?
In August 2026, Fender had more branded searches than Epiphone among guitar brands in New Zealand. Fender was estimated to have 5.5K branded searches compared to Epiphone’s 1.6K, and held a 35.9% Share of Search versus Epiphone’s 10.9%.
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Which is more popular in search, Epiphone or Fender?
Compare the guitar brands New Zealand players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fender, Epiphone. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Gibson | Ibanez | Epiphone | Yamaha Guitars | Taylor Guitars |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 24.8% | 20.6% | 12.6% | 5.2% | 2.4% |
| Nov 2025 | 33.9% | 25.3% | 18.4% | 12.7% | 5.3% | 4.5% |
| Dec 2025 | 34% | 23.8% | 20.4% | 14.3% | 5% | 2.4% |
| Jan 2026 | 32.9% | 24.9% | 21.4% | 12.6% | 5.4% | 2.8% |
| Feb 2026 | 34.7% | 25.4% | 18.1% | 12.7% | 5.8% | 3.3% |
| Mar 2026 | 38.3% | 25.1% | 17.8% | 10.3% | 5.6% | 2.8% |
| Apr 2026 | 38.4% | 24.3% | 18.7% | 10.8% | 5.6% | 2.2% |
| May 2026 | 40.7% | 23.3% | 17.9% | 10.1% | 5.6% | 2.5% |
| Jun 2026 | 40.6% | 23.3% | 18% | 10.5% | 5.2% | 2.4% |
| Jul 2026 | 39.3% | 24.3% | 17.8% | 10.2% | 6% | 2.6% |
| Aug 2026 | 35.9% | 25.3% | 19.4% | 10.9% | 5.7% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Epiphone and Fender comparison changed over the last 12 months?
3 findings
- Fender was ahead of Epiphone in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Epiphone’s estimated Share of Search among guitar brands in New Zealand moved from 12.6% to 10.9%, and its estimated monthly branded searches moved from 1.8K to 1.6K.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar brands in New Zealand moved from 34.4% to 35.9%, and its estimated monthly branded searches moved from 4.9K to 5.5K.
How did search popularity change for New Zealand guitar brands in August 2026?
2 changes
In August 2026, Epiphone gained estimated Share of Search among guitar brands in New Zealand, from 10.2% to 10.9%.
In August 2026, Fender lost estimated Share of Search among guitar brands in New Zealand, from 39.3% to 35.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Epiphone’s and Fender’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Epiphone
16 branded search terms
- epiphone
- epiphone acoustic guitar
- epiphone bass
- epiphone casino
- epiphone com
- epiphone electric guitar
- epiphone es 335
- epiphone explorer
- epiphone gitar
- epiphone les paul
- epiphone lp custom
- epiphone near me
- epiphone nz
- epiphone sg
- epiphone special 2
- gitar epiphone les paul
Fender
15 branded search terms
- fender
- fender acoustic guitar
- fender bass
- fender com
- fender electric guitar
- fender guitar
- fender jazzmaster
- fender mustang
- fender near me
- fender nz
- fender online
- fender p bass
- fender strat
- fender stratocaster electric guitar
- fender tele
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.