Brandwave

Epiphone vs Ibanez:Which is more popular by branded search in New Zealand?

In August 2026, Ibanez had more branded searches than Epiphone among guitar brands in New Zealand. Ibanez was estimated to have 3K branded searches compared to Epiphone’s 1.6K, and held a 19.4% Share of Search versus Epiphone’s 10.9%.

Share of Search among guitar brands in New Zealand in August 2026Which is more popular in search, Epiphone or Ibanez?
Epiphone10.9%1.6K searches
vs
Ibanez19.4%3K searches

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Which is more popular in search, Epiphone or Ibanez?

Compare the guitar brands New Zealand players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Epiphone and Ibanez among guitar brands in New Zealand, by month

Share of Search by month for Ibanez, Epiphone. The figures are in the table below the chart.

View monthly share of search table
MonthFenderGibsonIbanezEpiphoneYamaha GuitarsTaylor Guitars
Oct 202534.4%24.8%20.6%12.6%5.2%2.4%
Nov 202533.9%25.3%18.4%12.7%5.3%4.5%
Dec 202534%23.8%20.4%14.3%5%2.4%
Jan 202632.9%24.9%21.4%12.6%5.4%2.8%
Feb 202634.7%25.4%18.1%12.7%5.8%3.3%
Mar 202638.3%25.1%17.8%10.3%5.6%2.8%
Apr 202638.4%24.3%18.7%10.8%5.6%2.2%
May 202640.7%23.3%17.9%10.1%5.6%2.5%
Jun 202640.6%23.3%18%10.5%5.2%2.4%
Jul 202639.3%24.3%17.8%10.2%6%2.6%
Aug 202635.9%25.3%19.4%10.9%5.7%2.7%
Sep 2026——————

How has the Epiphone and Ibanez comparison changed over the last 12 months?

  • Ibanez was ahead of Epiphone in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Epiphone’s estimated Share of Search among guitar brands in New Zealand moved from 12.6% to 10.9%, and its estimated monthly branded searches moved from 1.8K to 1.6K.
  • Across the 11 months ending August 2026, Ibanez’s estimated Share of Search among guitar brands in New Zealand moved from 20.6% to 19.4%, and its estimated monthly branded searches held steady at 3K.

How did search popularity change for New Zealand guitar brands in August 2026?

  1. In August 2026, Ibanez gained estimated Share of Search among guitar brands in New Zealand, from 17.8% to 19.4%.

  2. In August 2026, Epiphone gained estimated Share of Search among guitar brands in New Zealand, from 10.2% to 10.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Epiphone’s and Ibanez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Epiphone

16 branded search terms

  • epiphone
  • epiphone acoustic guitar
  • epiphone bass
  • epiphone casino
  • epiphone com
  • epiphone electric guitar
  • epiphone es 335
  • epiphone explorer
  • epiphone gitar
  • epiphone les paul
  • epiphone lp custom
  • epiphone near me
  • epiphone nz
  • epiphone sg
  • epiphone special 2
  • gitar epiphone les paul

Ibanez

18 branded search terms

  • ibanez
  • ibanez 7 string
  • ibanez acoustic guitar
  • ibanez az
  • ibanez bass
  • ibanez com
  • ibanez electric guitar
  • ibanez gio
  • ibanez gio electric guitar
  • ibanez guitar
  • ibanez iceman
  • ibanez jem
  • ibanez near me
  • ibanez nz
  • ibanez online
  • ibanez rg
  • ibanez rg series
  • ibanez ts

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.