How popular isTaylor Guitars in search?
In August 2026, there were an estimated 410 branded searches for Taylor Guitars in New Zealand which is up 20.6% over the last 11 months. Taylor Guitars holds 2.7% estimated Share of Search among New Zealand guitar brands and is ranked 6th of 6 competitors for search popularity.
Fender35.9%
Gibson25.3%Ibanez19.4%
Epiphone10.9%Yamaha Guitars5.7%
Taylor Guitars2.7%
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Which guitar brands compete with Taylor Guitars?
Share of Search by month for Fender, Gibson, Ibanez, Epiphone, Yamaha Guitars, Taylor Guitars. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Gibson | Ibanez | Epiphone | Yamaha Guitars | Taylor Guitars |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 24.8% | 20.6% | 12.6% | 5.2% | 2.4% |
| Nov 2025 | 33.9% | 25.3% | 18.4% | 12.7% | 5.3% | 4.5% |
| Dec 2025 | 34% | 23.8% | 20.4% | 14.3% | 5% | 2.4% |
| Jan 2026 | 32.9% | 24.9% | 21.4% | 12.6% | 5.4% | 2.8% |
| Feb 2026 | 34.7% | 25.4% | 18.1% | 12.7% | 5.8% | 3.3% |
| Mar 2026 | 38.3% | 25.1% | 17.8% | 10.3% | 5.6% | 2.8% |
| Apr 2026 | 38.4% | 24.3% | 18.7% | 10.8% | 5.6% | 2.2% |
| May 2026 | 40.7% | 23.3% | 17.9% | 10.1% | 5.6% | 2.5% |
| Jun 2026 | 40.6% | 23.3% | 18% | 10.5% | 5.2% | 2.4% |
| Jul 2026 | 39.3% | 24.3% | 17.8% | 10.2% | 6% | 2.6% |
| Aug 2026 | 35.9% | 25.3% | 19.4% | 10.9% | 5.7% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.9% | 5.5K | -11.2% | -3.3 points | |
| 2, held 2nd | 25.3% | 3.9K | +1.3% | +1.1 points | |
| 3, held 3rd | 19.4% | 3K | +6.1% | +1.7 points | |
| 4, held 4th | 10.9% | 1.6K | +3.8% | +0.7 points | |
| 5, held 5th | 5.7% | 870 | -7.4% | -0.3 points | |
| 6, held 6th | 2.7% | 410 | +2.5% | +0.1 points |
1.
Fender35.9%
held 1st · 5.5K estimated branded searches · -11.2% vs prior month · -3.3 points
2.
Gibson25.3%
held 2nd · 3.9K estimated branded searches · +1.3% vs prior month · +1.1 points
3.
19.4%
held 3rd · 3K estimated branded searches · +6.1% vs prior month · +1.7 points
4.
Epiphone10.9%
held 4th · 1.6K estimated branded searches · +3.8% vs prior month · +0.7 points
5.7%
held 5th · 870 estimated branded searches · -7.4% vs prior month · -0.3 points
2.7%
held 6th · 410 estimated branded searches · +2.5% vs prior month · +0.1 points
Compare search popularity between Taylor Guitars and its closest rivals
- Taylor Guitars vs Fender: compare search popularity
- Taylor Guitars vs Gibson: compare search popularity
- Taylor Guitars vs Epiphone: compare search popularity
- Compare Taylor Guitars with any brand
How has branded search demand for Taylor Guitars changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Taylor Guitars in New Zealand rose from 340 to 410.
- Across the 11 months ending August 2026, Taylor Guitars’ estimated Share of Search among guitar brands in New Zealand peaked at 4.5% in November 2025 and was lowest at 2.2% in April 2026.
How did search popularity change for New Zealand guitar brands in August 2026?
6 changes
In August 2026, Ibanez gained estimated Share of Search among guitar brands in New Zealand, from 17.8% to 19.4%.
In August 2026, Gibson gained estimated Share of Search among guitar brands in New Zealand, from 24.3% to 25.3%.
In August 2026, Epiphone gained estimated Share of Search among guitar brands in New Zealand, from 10.2% to 10.9%.
In August 2026, Fender lost estimated Share of Search among guitar brands in New Zealand, from 39.3% to 35.9%.
Estimated monthly branded searches for Taylor Guitars in New Zealand rose 20.6% over 11 measured months, from 340 to 410 in August 2026.
Estimated monthly branded searches for Yamaha Guitars in New Zealand rose 17.6% over 11 measured months, from 740 to 870 in August 2026.
How is Taylor Guitars measured?
Brandwave collects information about searches that people make online using Taylor Guitars’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- robert taylor guitar
- taylor guitar
- taylor guitars acoustic guitar
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Is Taylor Guitars your brand?
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