Taylor Guitars vs Yamaha Guitars:Which is more popular by branded search in New Zealand?
In August 2026, Yamaha Guitars had more branded searches than Taylor Guitars among guitar brands in New Zealand. Yamaha Guitars was estimated to have 870 branded searches compared to Taylor Guitars’ 410, and held a 5.7% Share of Search versus Taylor Guitars’ 2.7%.
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Which is more popular in search, Taylor Guitars or Yamaha Guitars?
Compare the guitar brands New Zealand players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yamaha Guitars, Taylor Guitars. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Gibson | Ibanez | Epiphone | Yamaha Guitars | Taylor Guitars |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 24.8% | 20.6% | 12.6% | 5.2% | 2.4% |
| Nov 2025 | 33.9% | 25.3% | 18.4% | 12.7% | 5.3% | 4.5% |
| Dec 2025 | 34% | 23.8% | 20.4% | 14.3% | 5% | 2.4% |
| Jan 2026 | 32.9% | 24.9% | 21.4% | 12.6% | 5.4% | 2.8% |
| Feb 2026 | 34.7% | 25.4% | 18.1% | 12.7% | 5.8% | 3.3% |
| Mar 2026 | 38.3% | 25.1% | 17.8% | 10.3% | 5.6% | 2.8% |
| Apr 2026 | 38.4% | 24.3% | 18.7% | 10.8% | 5.6% | 2.2% |
| May 2026 | 40.7% | 23.3% | 17.9% | 10.1% | 5.6% | 2.5% |
| Jun 2026 | 40.6% | 23.3% | 18% | 10.5% | 5.2% | 2.4% |
| Jul 2026 | 39.3% | 24.3% | 17.8% | 10.2% | 6% | 2.6% |
| Aug 2026 | 35.9% | 25.3% | 19.4% | 10.9% | 5.7% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Taylor Guitars and Yamaha Guitars comparison changed over the last 12 months?
3 findings
- Yamaha Guitars was ahead of Taylor Guitars in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Taylor Guitars’ estimated Share of Search among guitar brands in New Zealand moved from 2.4% to 2.7%, and its estimated monthly branded searches moved from 340 to 410.
- Across the 11 months ending August 2026, Yamaha Guitars’ estimated Share of Search among guitar brands in New Zealand moved from 5.2% to 5.7%, and its estimated monthly branded searches moved from 740 to 870.
How did search popularity change for New Zealand guitar brands in August 2026?
2 changes
Estimated monthly branded searches for Taylor Guitars in New Zealand rose 20.6% over 11 measured months, from 340 to 410 in August 2026.
Estimated monthly branded searches for Yamaha Guitars in New Zealand rose 17.6% over 11 measured months, from 740 to 870 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Taylor Guitars’ and Yamaha Guitars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Taylor Guitars
3 branded search terms
- robert taylor guitar
- taylor guitar
- taylor guitars acoustic guitar
Yamaha Guitars
4 branded search terms
- fg830 yamaha guitar
- yamaha acoustic guitar
- yamaha guitar
- yamaha guitars bass
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.