CFMOTO vs Yamaha:Which is more popular?
In September 2026, Yamaha had more branded searches than CFMOTO among ATV and side-by-side brands in New Zealand. Yamaha had about 160 branded searches, while CFMOTO had 70. Yamaha made up 1.4% of all ATV and side-by-side brand searches we track, and CFMOTO accounted for 0.62%. When we asked ChatGPT and Google AI Overviews about ATV and side-by-side brands, CFMOTO appeared in all five answers and Yamaha in four. Yamaha was mentioned before CFMOTO in four out of five answers.
Who do people search for more?
Yamaha, about 2 searches for every 1 for CFMOTO
Who does AI mention more?
CFMOTO, mentioned in every answer we collected
Who does AI recommend more?
Yamaha, named ahead of CFMOTO in 4 of 5 answers
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Top ATV and side-by-side brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CFMOTO appeared in all five answers. Yamaha was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yamaha was listed before CFMOTO in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CFMOTO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Can-Am4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Polaris4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Honda ATV4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Yamaha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kawasaki3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Suzuki ATV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ATV and side-by-side brands
5 answers
Asked ChatGPT
“Which ATV or side-by-side brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ATV and side-by-side brands in New Zealand?”
Asked ChatGPT
“What's the best ATV or side-by-side brand in New Zealand for farm work?”
Searched Google, AI Overview
“side by side brands”
Searched Google, AI Overview
“best atv nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is CFMOTO or Yamaha more popular in search?
This chart shows how often people search Google for CFMOTO and Yamaha by name. Each line represents a brand's share of searches for all seven ATV and side-by-side brands we track, month by month, from searches in New Zealand.
Share of searches by month for Yamaha, CFMOTO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kawasaki | Can-Am | Polaris | Honda ATV | Suzuki ATV | Yamaha | CFMOTO |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 26% | 26.1% | 3.9% | 2.6% | 1.4% | 0.98% |
| Nov 2025 | 39% | 25.2% | 27.4% | 3.6% | 2.7% | 1.5% | 0.7% |
| Dec 2025 | 35.6% | 27% | 29.5% | 3.6% | 2.4% | 1.4% | 0.42% |
| Jan 2026 | 33.9% | 28.9% | 27.9% | 4.1% | 2.8% | 1.6% | 0.79% |
| Feb 2026 | 35.3% | 26.3% | 26.3% | 5.5% | 3% | 1.5% | 2% |
| Mar 2026 | 38.2% | 24.5% | 27.9% | 4.1% | 2.5% | 1.2% | 1.6% |
| Apr 2026 | 37.6% | 25.4% | 28.3% | 4.6% | 2% | 1.2% | 0.83% |
| May 2026 | 39.6% | 26.1% | 24.9% | 4.5% | 2.3% | 1.6% | 1% |
| Jun 2026 | 36.3% | 24.6% | 31.5% | 2.8% | 2.5% | 1% | 1.4% |
| Jul 2026 | 35% | 25.4% | 30.8% | 3.7% | 2.6% | 1.1% | 1.3% |
| Aug 2026 | 38.5% | 25.8% | 28.1% | 3.7% | 1.8% | 1% | 1.1% |
| Sep 2026 | 36.9% | 28.8% | 25.9% | 4.5% | 1.8% | 1.4% | 0.62% |
How has the CFMOTO and Yamaha comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: CFMOTO took it in February 2026, Yamaha took it in April 2026, CFMOTO took it in June 2026, Yamaha took it in September 2026.
- Across the 12 months ending September 2026, CFMOTO’s share of searches among ATV and side-by-side brands in New Zealand moved from 0.98% to 0.62%, and its estimated monthly branded searches moved from 130 to 70.
- Across the 12 months ending September 2026, Yamaha’s share of searches among ATV and side-by-side brands in New Zealand held steady at 1.4%, and its estimated monthly branded searches moved from 180 to 160.
How did search popularity change for New Zealand ATV and side-by-side brands in September 2026?
2 changes
CFMOTO’s share of searches among ATV and side-by-side brands in New Zealand has lost ground for 3 months in a row, from 1.4% to 0.62% in September 2026.
In September 2026, Yamaha rose from 7th to 6th among ATV and side-by-side brands in New Zealand.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using CFMOTO’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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