Brandwave

Moog vs Sequential:Which is more popular?

In September 2026, Sequential had more branded searches than Moog among synthesizer brands in New Zealand. Sequential had about 590 branded searches, while Moog had 460. Sequential made up 20.6% of all synthesizer brand searches we track, and Moog accounted for 16%. When we asked ChatGPT and Google AI Overviews about synthesizer brands, Moog appeared in three of the five answers and Sequential in two. Moog was mentioned before Sequential in three out of four answers.

Among synthesizer brands in New Zealand in September 2026

Who do people search for more?

Sequential, about 28% more searches than Moog

Sequential 590 searchesMoog 460 searches

Who does AI mention more?

Moog, mentioned in 3 of 5 answers, Sequential in 2

Moog in 3 of 5Sequential in 2 of 5

Who does AI recommend more?

Moog, named ahead of Sequential in 3 of 4 answers

Moog first in 3Sequential first in 1

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Top synthesizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Moog was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sequential was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Moog was listed before Sequential in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Korg1st
  2. Roland2nd
  3. Arturia3rd
  4. Yamaha4th
  5. Moog5th
  6. Sequential6th
  7. Novation7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Korg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arturia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sequential2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Novation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about synthesizer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Moog or Sequential more popular in search?

This chart shows how often people search Google for Moog and Sequential by name. Each line represents a brand's share of searches for all seven synthesizer brands we track, month by month, from searches in New Zealand.

Moog and Sequential among synthesizer brands in New Zealand, by month

Share of searches by month for Sequential, Moog. The figures are in the table below the chart.

View monthly share of searches table
MonthKorgSequentialMoogNovationYamahaArturiaRoland
Oct 202527.8%17.8%17.4%18.1%7.8%9.6%1.5%
Nov 202531.4%15.3%9%19.2%8.2%15.3%1.6%
Dec 202531.8%11.7%14.3%17.9%11.7%11.7%0.9%
Jan 202635.8%12.1%12.1%15.3%7.9%14.9%1.9%
Feb 202629.2%17.8%11.9%18.3%9.6%11.9%1.4%
Mar 202626.2%21.1%12.5%21.5%7.5%9.3%1.8%
Apr 202628.1%21.9%13%18.1%7.8%9.6%1.5%
May 202629.7%20.8%14.1%17.3%7.4%9.2%1.4%
Jun 202631.5%18.5%13.5%18.8%6.5%10%1.2%
Jul 202635.1%15.7%12.5%16.1%8.5%10.5%1.6%
Aug 202636.6%20%12.5%13.6%7.1%8.8%1.4%
Sep 202632.1%20.6%16%13.9%9.1%7.3%1%

How has the Moog and Sequential comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Moog took it in December 2025, Sequential took it in February 2026.
  • Across the 12 months ending September 2026, Moog’s share of searches among synthesizer brands in New Zealand moved from 17.4% to 16%, and its estimated monthly branded searches moved from 470 to 460.
  • Across the 12 months ending September 2026, Sequential’s share of searches among synthesizer brands in New Zealand moved from 17.8% to 20.6%, and its estimated monthly branded searches moved from 480 to 590.

How did search popularity change for New Zealand synthesizer brands in September 2026?

2 changes

  1. In September 2026, Moog overtook Novation to rank 3rd among synthesizer brands in New Zealand, with 16% of the searches.

  2. In September 2026, Sequential gained share of searches among synthesizer brands in New Zealand, from 20% to 20.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Moog’s and Sequential’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Moog

2 branded search terms

  • moog
  • moog synthesizer

Sequential

1 branded search term

  • sequential

How the Brand Demand Index is measured

Other head-to-heads among synthesizer brands

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